We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Nobody downloaded yet

The Case of Mars Bar - Research Paper Example

Comments (0) Cite this document
This report aims at conducting a qualitative marketing research with respect to different attributes of the chocolate bar, Mars. The researcher decided to investigate the preferences and thoughts of the consumers of chocolate with respect to the taste, packaging and advertisement of the Mars Bar. …
Download full paper
The Case of Mars Bar
Read TextPreview

Extract of sample
The Case of Mars Bar

Download file to see previous pages... This is the major difference between the qualitative research methodology and quantitative research methodology. The major kinds of qualitative research include depth interviews, which are face to face, focus groups and other techniques. Moreover, video chats, video conferencing, voice chats, group chats and internet interviewing are also included in the qualitative researching techniques3, 4,5. 4. Methodology Applied In order to conduct a qualitative marketing research in this respect, the researcher of this study makes use of the findings resulting from the conduct of the following interviews and discussions: Online Focus Group Interviews; Face to Face – Depth Interviews; and Focus Group Interviews Online interviews are preferred in this study as they are cost saving and require no physical space where the interviewee and interviewer could meet. Moreover, they are flexible and conducting in a very short time without requiring significant arrangements6. The disadvantages of online interviews include distant conversation in which the participants are sometimes distracted and therefore lack interest and motivation to participate. On the other hand, in case of depth interviews, there is a benefit that both interviewer and interviewee are able to talk to each other at the same physical place and therefore both can have a better understanding of each other’s facial expressions and gestures. Moreover, the depth interviews result in more precise and accurate information as the interviewer is more able to comprehend what interviewee wants to say6,7. However, the analysis of data resulting from depth interviews takes a lot of time and it is also possible that the interview does not follow a particular standard. Lastly,...
Center of discussion in this paper is Mars Bar, a chocolate bar, which is manufactured by the company named Mars, Inc. The company began the production of the Mars chocolate back in 1932 in the UK. The chocolate bar, Mars is manufactured also in the United States of America and Canada and other parts of the world. Mars has introduced different varieties of its chocolate bars for different parts of the world while keeping in view the tastes and preferences of the people inhibiting there. In order to conduct a qualitative marketing research in this respect, the researcher of this study makes use of the findings resulting from the conduct of the following interviews and discussions:
• Online Focus Group Interviews;
• Face to Face – Depth Interviews; and
• Focus Group Interviews
The online interviews conducted in this study revealed that there are mixed perceptions among the consumers of chocolate as to their preferences and choices for chocolates. It can be observed from the online interviews that the participants showed high preference towards Mars Bar, except one. All the respondents who preferred eating Mars over other chocolate brands were of the opinion that the taste of the chocolate is the major motivating factor which makes them to prefer Mars. When asked about the packaging of the Mars Bar, one participant shared his views by saying that, “it does not matter what packaging or wrapper is being used to cover up the chocolate… it is all about what is inside the wrapper or packaging… the issue of thin foil is, in my opinion, not an issue at all.” Other participants were of the opinion that there is no need to change the packaging. ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
(“The Case of Mars Bar Research Paper Example | Topics and Well Written Essays - 1750 words”, n.d.)
Retrieved from https://studentshare.org/business/1394398-the-case-of-mars-bar
(The Case of Mars Bar Research Paper Example | Topics and Well Written Essays - 1750 Words)
“The Case of Mars Bar Research Paper Example | Topics and Well Written Essays - 1750 Words”, n.d. https://studentshare.org/business/1394398-the-case-of-mars-bar.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document
Evidence for (or against) water on Mars
Evidence for (or against) water on Mars. The issue of presence of water on mars has been a challenging question for many astronomers since 1877. “In the 1800s, human imaginations ran wild as astronomers glimpsed what they took to be canals on the Martian surface.
8 Pages(2000 words)Research Paper
Mars Exploration Missions
Exploration Missions Mariner program: NASA launched Mariner program for carrying out investigation of Mars…………………………….. Viking Program: This program comprises of Viking1 and Viking 2……………………. Mars Global Surveyor: NASA launched this program in 1996 as part of the US space missions………………………………….
4 Pages(1000 words)Research Paper
Case Study : Sylvia's Bar
The bar in the initial stages focused mainly on the bank owners offering them wine and cocktail and earned a lot of reputation in a limited period from its starting thereby also gained on profits. However the bar and night club in recent times is found to trip down from its past position on account of earning losses and this fact had made the outlet also lose on its past popularity.
6 Pages(1500 words)Essay
Is there microbial life in Mars
It was in 1976 that for the first time two space probes, Vikings 1 and 2 were sent by NASA to Mars to investigate that whether life exists on Mars (Than). The space probes investigated through a multiplicity of experiments ad apparatus the likelihood of life on the Red Planet.
4 Pages(1000 words)Research Paper
Individual Business Report - Zumo Smoothie bar international
According to (Rubin & Remedios, 174), as more people become more conscious of the need to use natural fruit products such as smoothies, the market is only going to get bigger and those who will be able to cut a market segment in the ever growing industry will be in good business.
8 Pages(2000 words)Research Paper
Planet Mars NASA Mission
This research paper is aimed to be a deep description of NASA mission to Mars. The author explains that the Mars NASA mission is an exploration project that is intended to help confirm the future potential for humans to conquer the red planet and describes critical points of the mission to planet Mars.
8 Pages(2000 words)Research Paper
Lions Den Sports Bar & Billiards (Business Plan)
It will have an elaborate and extensive media system, a bar and a strategic layout that will be both comfortable and dynamic. The food to be offered will be
10 Pages(2500 words)Research Paper
Mars and Google Earth Project
As the report declares the landforms or features include all the features found on land such as mountains, valleys, plains, canyons, rivers and prevailing climatic conditions on land etc. The water features comprise of the rivers, oceans, seas, snow and ice including vegetation and prevailing climatic conditions leading to the features mentioned. 
3 Pages(750 words)Research Paper
Health Informatics---bar coded medications
It can lead to reduction in medication errors and thus boost quality and safety of care. It may also enhance nursing workflows by providing more time at their disposal. However, as with any technology, system challenges can prevent nurses from realizing these benefits.
7 Pages(1750 words)Research Paper
Hershy chocolate bar
As a result of this concern, the Hershey chocolate bar needs to strategize in order to take control of the present worldwide opportunities. The
9 Pages(2250 words)Research Paper
Let us find you another Research Paper on topic The Case of Mars Bar for FREE!
Contact us:
Contact Us Now
FREE Mobile Apps:
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us