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Samsung and Apple: A Comparative Study - Research Paper Example

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This paper makes an evaluation of the Samsung and Apple as a relationship with their research techniques and marketing strategies employed in acquiring the current positions in the global market. Among all those brands of communication gadgets, Samsung and Apple are the most popular names…
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Samsung and Apple: A Comparative Study
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Download file to see previous pages Samsung is doubtlessly the biggest manufacturer of electronic devices in almost all fields of communication and entertainment. Apart from finished products, the company supplies products of various capacities to support other companies across the world. The Samsung Group deals in a number of fields outside electronics. They include industries in construction, petrochemicals, medicine, finance, hotels etc. The company has been making tremendous progress in all the areas it invests and keeping the stakeholders satisfied. The most appreciable feature of Samsung is its multi-faceted vision to effectively hold the business world’s attention as an all-powerful giant. It is appreciable that, “with the success of its electronics business, Samsung has been recognized globally as an industry leader in technology and now ranks as a top 10 global brand” (Samsung). The growth graph of the company shows a proportionate rise in the number of products and innovative trends it has launched year after year.
Samsung’s success depends surely upon the great leadership that holds the rein of the company with matchless standards of vision and innovation. The fame of Samsung across the world was shot to the present height by the brilliant effort of the Vice-president, Dr. Oh-Hyun Kwon, who leads the Device Solutions Division of Samsung Electronics. It is from his supervision that the company started leading the electronic world with superior quality products especially in the field of semiconductor units. ...Download file to see next pagesRead More
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