Essays on Journalism and Communication

Integration of a company's marketing communication activities can avoid confusion and disaffection in the minds of consumers and buyers, offering a comfortable identity to customers and staff and give the brand a positive image.... (1993, 1998) postulated that any model of marketing communication should analyse what happens with the customer rather than starting with the marketer.... By doing so, the communication mix is developed on the basis of (actual, ‘natural') customer activity in relation to the brand and not (necessary) marketer activity in relation to the brand....

??The communication ... ??The communication ... he communication _______________________ ... communication with employees regarding various corporate happenings via different medium like posters, standees and emails through Etisalat are very effective.... espondents are quite indifferent to the effectiveness of the communication....

Marketing and communication were my main responsibilities within the group, of which, in collaboration with the group, I settled on creating a logo for the event, designing and distributing flyers/posters, using social media, videos on Vine and YouTube, word of mouth, emails to our collaborators, and advertisement through the student union.... As part of the marketing and communication plan, it has also been decided that social media will be an essential tool, particularly in order to connect with students....

Culture and communication are indivisible since culture determines who speak to whom, concerning what and how the communication goes on as well as helps to influence how people encode messages, the meanings they attach to messages and the environment and situations in which numerous messages can or can not be sent, discerned or understood.... Cross-cultural communication ... communication has its basis on culture.... Though language is a subpart of culture, it plays a significant role, as it is through linguistic communication that culture being something that is learned is transmitted from one generation to another Holmes 2008)....

Elements of Marketing communication Mix 7 ... Customer expectations are increasing in relation to salesperson information, swiftness of response, extent and deepness of communication, and customization of information and product/service offerings.... Elements of Marketing communication Mix ... dvertisement is used as a tool for promoting ideas, goods and services through different mediums of communication.... The audience is huge and it serves as a mass communication (Fontenot, n....

here is restricted proof of the viability of social marketing in changing health care purchaser behavior through its effect on patient-supplier communication or supplier behavior.... National Cancer Institutes (NCI) persuasive "Pink Book" for health communication planning.... Selecting communication channels and materials: taking into account conduct change goals and learning of the intended interest group (e.... Implementing the communication program or “campaign”: (e....

The paper "Kazakhstan in the WTO: Positive and Negative Impact on the National Economy" is a perfect example of a macro & microeconomics thesis.... After 20 years of accession, Kazakhstan finally became the 162nd member of the World Trade Organisation (WTO) on 30th November 2015.... The accession negotiations were concluded on June 22nd, 2015, after a vote was taken by the other 161 members....

However, value for money should also be there and clarity of voice communication.... These are basic models that offer voice communication and SMS facilities.... The purpose of this study "Export feasibility analysis of a consumer item to a foreign country" is to describe the process of entering the foreign market by the particular company, in this case, it is the LavaSoft Corporation which planning to expand its activities to Europe....

In this article, Allan Tait (2003) reflects on the need for student support and distance learning (ODL).... The article, a reflection paper as introduced by the author, deals with the historical development of ODL and the theories associated with it, more particularly on Michael Moore's (1993) theory of transactional distance....

General Business Introduction Information technology is a combination of several brilliant inventions of the twentieth century in the electronics and communication.... The IT programs involve all aspects of life such as commerce and industry, insurance and banking, communication, finance, development of human resources, defense and media....

For example, with the introduction of advanced features like digital photography, entertainment and communication features, functions of Windows has turned out to be more complex, and many users find this uncomfortable.... The hardware that the company offers is supports any kind of personal computers, digital communication, Xbox gaming etc....

The company that is the subject of this study is Veolia Environnement that has always looked to support and maintain the Global Compact ten principles provided by the United Nations.... Veolia Environnement has maintained good environmental performance since 2002.... .... ... ... This paper contains the recommendations towards the Local Network to encourage compliance with Global Compact Principle 1 which states, 'Businesses Should Support and Respect the Protection of Internationally Proclaimed Human Rights' and Principle 7, which states 'Businesses Should Support A Precautionary Approach to Environmental Challenges'....

Therefore, their skills will be measured by looking into their communication skills, interpersonal relations with customers, and their respective technical competence (Dranfield, 2000, p.... Therefore, there skills will be measured by looking into their communication skills, interpersonal relations with customers, and their respective technical competence (Dranfield, 2000, p.... This further meant that in managing performance, open communication is essential from top-down and/or in multichannel approach....

Neural networks belong to a more general class of processing systems, parallel distributed processors, and neurocomputing is a special case of Parallel Distributed Processing, or PDP, whereby processing is done in parallel by a number of independent processors and control is distributed over all processes....

Characteristics of an Organization are goal, rationally planned division of labor, authority, power, and communication responsibilities, set of rules and norms, and presence of one or more authority centers.... Characteristics of an Organization are goal, rationally planned division of labor, authority, power, and communication responsibilities, set of rules and norms, and presence of one or more authority centers which control the efforts of the organization and direct them toward its goals....

The strategy that Zara applies for marketing and communication enables the consumers to have a proper understanding of Zara products.... Zara is in the right position in the use of modern technology for communication and sharing of information.... This essay declares that Zara in the United Kingdom is a successful Fashion that has been in existence for over five years and has kept a high profile as a supply chain....

As the position depicts, the skills required for this volunteer are mass communication skills and high level of competence in communication. ... The paper "Fundraising Plan for Marie Curie " discusses that there is a need to maintain the integrity of Marie Curie, as it is an organization whose efforts are evident....

Choosing a team leader with adequate project managerial and communication skills facilitate the smooth running of the project.... Ensuring that there is a process definition and workflow, a better communication plan, and system validation leads to an efficient implementation of ERP....

Communication Plan – DLS-CSB has a Marketing and communication Office which publishes its own Collateral.... The author of the paper "Providing Basic Computer Education to the Filipino Youth" seeks to establish a CIDA Future Education or Fution room – a concept classroom-showroom featuring the most innovative computer products as applied to education....

communication is critical that emphasis on to listen, consult, involve, and explain why as well as what needs to be done. ... It follows the significant part of communication that we often attribute as the power of words-language.... The essay "Leadership Learning Journal Analysis" focuses on the critical analysis of the major issues in the Leadership Learning Journal....

The picture archiving and communication system (PACS) is commonly used for storing medical images (Haux at el, 2002) ... The medical record maintenances, either paper-based or electronically operated, is a communication tool that supports clinical decision making, evaluation of the quality and efficacy of care, coordination of services, research and education and legal protection through accreditation and regulatory processes.... he medical record maintenances, either paper-based or electronically operated, is a communication tool that supports clinical decision making, evaluation of the quality and efficacy of care, coordination of services, research and education and legal protection through accreditation and regulatory processes....

To meet the challenge of change brought about by new information and communication technologies, the communicator's willingness to evaluate new facts and try to understand the background of the person with whom he or she is communicating is imperative.... Mitra (2002) speaks of the creation of a “globalized” world, where distance is no longer an issue for travelers, and communication is instant through digital technology.... An effort will be made to investigate factors such as cultural variation, social networking, ethnicity, communication in a family-unit and technological advances, as they relate to teaching and learning a different language. ...

In the first stage, the board should not have taken the decisions without taking onboard the key department heads and employees as well; the board should have arranged and conducted a vertical communication in which face to face meetings and gatherings should have been arranged with employees.... he board should introduce vertical communication strategy.... For the vertical communication, the board should avail some steps mentioned in the Kotter's eight step model (communication of vision and strategy) (Cameron and Green, 2004) ...

Functions of Internal PR/ Employee communication 6 ... Functions of Internal PR/ Employee communication ... ithin an organisation, different communication activities and processes are undertaken.... This is defined as internal communication or internal public relations.... The concept highlights strategic communication activities directed towards a company's internal stakeholders and internal audiences.... PR, on the other hand, acts as a medium of communication between stakeholders and management....

Many universities have adopted English as the official language to teach and enable interaction and communication between students and professors.... 3) contended that since culture is always unique to one community, a person from another community must understand the uniqueness so as not upset his counterparts during communication and other activities.... Culture is normally communicated major by communication and behaviors.... 9) argued that in multi-cultural communication, negotiation as a term has widely been used especially among multinational business managers....

This essay "Reflection Using Gibbs Cycle " discusses communication skills.... I also did verbal communication tests through one-on-one discussions, discussions in my group, and I talked in front of a group.... Ethical issues were also part of the communication that I learned.... REFLECTION USING GIBBS CYCLE - DEVELOPMENT OF YOUR ACADEMIC LEARNING SKILLS AND EXPERIENCE IN PRACTICE DURING 3RD YEAR Task: Reflection using Gibbs Cycle - development of your academic learning skills and experience in practice during 3rd year Description In my third year, I learned communication skills....

Exploring the effect of culture and communication medium on social conformity.... ccording to Matsumoto and Juang (2008), culture affects language and communication in various ways.... You may be familiar with lexicons (what people call themselves and others), pragmatics (how language is used and understood), verbal and non-verbal communication styles; encoding; and decoding.... You may be familiar with lexicons (what people call themselves and others), pragmatics (how language is used and understood), verbal and non-verbal communication styles; encoding; and decoding....

"Analysis of Anatomy of an Epidemic by Robert Whitaker" paper focuses on this which book gives the lesson that one should also give attention to getting some information and education about medications rather than always depending upon the advice and recommendations of the doctors.... .... ... ... The book could be regarded as a significant effort that allows the readers to re-examine their current medication practice however, the author fails to provide compelling evidence to support the arguments presented in the book ultimately adding several impudent statements and affecting the overall strength of the book....

This essay "Enron and Pitfalls in Organisational Culture" is about the Enron debacle that has captured the public imagination and has proven to be a fertile ground of analysis for scholars, economists, and politicians alike.... ... ... ... We hear about corporate greed, bad accounting practices, malfeasance at Arthur Andersen, but what we don't often hear is an analysis of the ways that the Enron organizational structure and culture was destined to lead to collapse....

The author of the paper "Development of Genetically Modified Foods" will make an earnest attempt to evaluate and present whether the development of Genetically Modified foods solves the problem of food insecurity and undernourishment in the world.... ... ... ... Development of the GMO technology has failed to address the food insecurity and undernourishment problems in many parts of the world....

These restrictions by Governments and media outlets are aimed at keeping from groups of people communication that is considered detrimental, unpleasant or sensitive to its recipients.... Censorship is closely associated with Dictatorship where the ruling forces aim at ensuring communication that is against the oppression of the people they govern is not spread around the territory they rule over.... ustralia does not have a specific bill of rights guaranteeing individual's freedom of expression; however decisions in the High Court of Australia have pointed to an implied freedom of political communication in the Commonwealth Constitution7....

Managers in the modern era has also been witnessed to use technologies for monitoring the task force, however, these technologies also lack in providing an insight upon the communication among the individuals which limits the effectivity of the strategy for motivating people in diverse cultures (Schein, 2009).... Employee communication also plays a central role in designing the corporate culture.... The communication channels used in the organisation are Nokia News Hub, Blogs, Wikis, Videos, and Discussion Forums, Sustainability Newsletters, Nokia Euro Forum, Listening to You, and others....

This essay "Acute and Chronic Impacts of Media" presents communication and individual minds that have always shared complex and fluid relationships.... All centers of power in the communication universe seek to build entry barriers to isolate their constituencies from uncontrollable and external influences.... aul Virilio is special because he has flown over the cuckoo's nest of conventional communication (Virilio, 1994, Virilio, and Derian, 1998, Virilio, and Armitage, 2001)....

Moreover, the European Union also addressed the data privacy in the context of e-commerce by further balancing it with Directives 2002/58/EC on Privacy and Electronic and communication (DPEC), in the context of computing personal data in the domain of electronic communications sector 9 wrapping computer personal data by communication mediums and services that is publicly available (Wong, 2011).... However, European Union has constructed counter measures in terms of Privacy and Electronic and communication (DPEC) and Directive 95/46/EC....

The supervisor helped me to open working emails that I would use for formal communication during my internship.... The employees gave me in-depth descriptions of the company standards of work procedures involved, communication channels within the organization, as well as sources of support for interns.... communication on social media platforms proved to be different from the messages in other advertising platforms.... Although it took me time to develop competence in this sector, the one-month experience proved to be a worthwhile challenge that helped me develop sharper communication skills....

he continuous development of information and communication technology over the years has a great impact on the marketing approach since the late 1990s.... (Faber, Lee and Nan, 2004) Aiming to reach for the target audience, the traditional advertisers utilizes newspapers, magazines, radio, television, mail, telephone, billboards, posters, fliers, CDs, and audiotapes as a communication channels.... For this reason, advertisers could take advantage of the interpersonal communication between the use of the Internet advertisements and the target consumers (Arndt and May, 1981) since the use of Internet advertisements provides a two-way communication between the advertisers and the viewers (McMillan and Hwang, 2002). ...

The years after the attack have seen a lot of money spent towards addressing the issues that were a challenge during and immediately after the attack such as the failures in communication as well as inter-government and inter-agency cooperation.... n most of the disasters that take place all over the world, communication is usually lost in the very early stages of the disaster usually when it makes impact.... Most of the interviews that took place after Katrina demonstrated that communication was lost very early when the disaster struck since telephone and electricity services were all cut off....

Word-of-Mouth (WoM) WoM refers to oral person-to-person communication about a brand, product, or service between a communicator and recipient withoutcommercial benefits (Arndt, 1967).... First, viral marketing diffuses new information quicker because the diffusion of traditional communication is limited by the size of the social network (Marsden, 1987; Hill and Dunbar, 2003), thus, chains of WoM communication and customer referrals tend to die out quickly....

The paper "The Importance of Computer Security" states that a primary goal of effective risk communication is to assist individuals in making informed decisions about the type of risks that are acceptable and which are not.... The clarity in risk communication can help persons utilize decision-making.... The main theme of Asghapour and her co-researchers were to emphasize the importance of effective security risk communication.... The crucial argument is that the purpose of risk communication is not transmitting truth to the users, but training them to take an appropriate move to respond against a certain threat to their system....

Additionally, a network is established using particular cabling systems, software, communication medium and devices which deal with data traffic.... In view of the fact that their business is growing rapidly and there is a need for an effective communication structure in order to deal with growing business needs hence they need to implement a computer network.... On the other hand, wireless networks use microwaves or radio waves for the communication (Mitchell, 2013; Shelly et al....

This response is furthered with the communication that is now open and used for promotions in the marketplace.... These responses have developed into a different understanding and development of marketing communication in the marketplace (Mangold, Faulds, 2009:51).... The challenge with the new medium becomes based on the communication levels which are used and the way in which the promotional platforms hold specific dynamics.... The medium that is established then focuses on connecting the right customers and monitoring ways for the new media to promote what is needed in terms of communication for a specific product (Barnes, 2007: 13)....

The author states that virtual teams enable organizations to achieve their goals by utilizing various technologically advanced types of communication such as web-conferencing to hold meetings/interact even though team members are in different locations.... Virtual teams enable organizations to achieve their goals by utilizing various technologically advanced types of communication such as web-conferencing to hold meetings/interact even though team members are in different locations (Divine & Schumacher, 2011, p....

he team members should be involved in two-way communication with each other at all times. ... There is high motivation in the group to use the communication process so that it best serves the interests and goals of the group.... ince communication is the backbone of any project or operation's success, I will try to increase the level of communication by asking relevant questions from the group members, will listen to what other have to say and try to participate in discussions with extra knowledge learnt from research work....

This paper "Creative Marketing Strategy" discusses marketing that has proved to be the new and effective method and the fashion industry has fully employed fashion marketing communication.... Marketing communication is the communication in product promotion which creates an attraction to the consumer towards a brand of goods, services, ideas or an individual.... Marketing communication allows the fashion firms to inform, remind and persuade the consumer....

he development of political parties that came with diverse forms of networks of separate organisation and the mass media of communication, for instance, the television, the press and the radio had significant influence in changing performance structure of the political system and the power and control of these political systems in its internal and external environment.... An example is provided that political parties enjoying a diverse base of support and mass media communication channels have the capacity to alter the performance of all other parts of the political system and can impact the general functioning of the system. ...

Having all the basic needs facilitates communication within people.... Having all the basic needs facilitates communication within people (hall 2005, pg.... This is because each culture has their own rules about how people should behave properly, and this greatly affects the non-verbal as well as the verbal communication of an individual.... He talks of his own experience with communication breakdown while he lived in USA.... Understanding how different cultures communicate is an important step to effective communication....

It differs from traditional learning in that “classroom experiences emphasize critical thinking, teamwork, compromise, and communication—the skills valued in today's workplace” (National Academy of Sciences,1995, para.... The young people of today are very much into technological communication via texting, internet chatting, tweeting, etc.... However, Bugeja (2005) explains how the proliferation of computer-mediated communication affects our views, expectations and interpersonal relationships....

Globalization in media is a term that encompasses all the technological advancements in the communication sector.... These are among the core, active means of communication media that are driving the globalization of production, market, and international trade.... Lecturer: Globalization in Media Globalization in media is a term that encompasses all the technological advancement in the communication sector.... These are among the core, active means of communication media that are driving the globalization of production, market and international trade....

Magnus (2011) pointed out that parameters such as “cultural diversity, geographical dispersion, means of communication (whether communication is face-to-face or virtual) and degree of language familiarity” etc can determine the success or failures of global teams (Magnus, 2011, p.... communication breakdown can wreak havoc on a project as team members struggle to effectively communicate and work with one another” (Daim et al.... Language differences often affect effective communication between the members of the global team....

Additionally, computer-mediated communication offers the learners equal participation in the learning process.... The learners comprehend the second language more through different interactions as opposed face-to-face communication.... The internet has become a necessity for life, and learners interact with teachers, as well as other students through computer-mediated communication.... Instead, the computer-mediated communication is a new and efficient medium in which it has changed the ways learners write, read, and interact with their educators....