Use of Fear Appeal Messages in Advertising - Essay Example

A harmonious and catchy tune ensures that the brand remains synonymous with people’s wishes and desires of the product that is being discussed. It also guarantees that it remains close to their heart and thus associations are built with the brand whenever there is some form of linkage with the brand in one way or the other. Another effect that can be had from these messages is that they build a solid and heart warming relationship with the consumers and the rapport is rock solid when it comes to the potential users of the brand.

The message is a significant milestone in the marketing communications philosophy. This dissertation aims to investigate the basis of the research aspects related with fear messages that are incorporated into the advertising world of today and how they connect with the target and potential audiences on a one to one level. It will study the shock form of advertising and thus would look to manifest the basis for its plus points as well as the downsides. This is done so as to find a common ground that needs to be reached in order to meet a point of significance for the fear messages that are being published in different media vehicles and types.

This would assist everyone related with the research of such messages on a global level and hence a lot of incentives could be drawn up for brands and/or organizations. These brands and/or organizations are the ones considering these people are thinking on the lines of investing on fear form of messages for the particular brands and/or organizations. Also, the ethical and moral constructs would be discussed so as to give the other side of the picture – a side taken by the societal norms, values and belief hierarchy.

The conclusions and recommendations that could be drawn from the analysis of the research done on the fear aspect of messages in advertising is that they are beneficial for the brands and/or