International Marketing: Apple Inc
14 pages
(4084 words)
, Download 2
, Essay
This essay "International Marketing: Apple Inc" discusses domestic marketing.... Organizations should consider various things such as the political, economic, cultural legal, environmental and social aspects of a country before entering that country for international marketing.... ... ... ... According to Geert Hofstede, Power/Distance (PD), Individualism (IDV), Masculinity (MAS), Uncertainty/Avoidance Index (UAI), and Long Term Orientation (LTO) are the five cultural dimensions (Hofstede's Cultural Dimensions, 2011)....