Books: As Ancient Communications
11 pages
(2750 words)
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The development of global markets, global media, global agencies, and global marketers has led to a push toward globalization in marketing: the treatment of the entire planet as one market.... In spite of great technological changes and digital technologies, books and printed media are still an important part of communication process.... nd yet, culture reflected in this book is not only read in messages, but the ongoing work of cultural construction takes place there as it does in more "serious" media forms, such as textbooks and museums, and in other institutions, such as schools and churches; cultural construction suggests a thick and sticky web of meaning that defines how we perceive, think about, speak about, and act in reality....