The Creative Industry and Creative Cities - Research Paper Example

Introduction 2 Definition of creativity 2 Statement of the problem 3 Objectives of creative cities 4 Definition of creative industry 4 Disciplines associated with creative industry 5 The design sector 5 The media sector 5 The expression sector 6 Definition of a creative city 6 Definition of a creative class 7 …Young talent is leaving the region and it is hurting the area’s ability to grow economically. We propose the first annual Young Creative’s Summit, which will bring together diverse young talent, business leaders, non-profits, universities and elected officials, to address the flight of young talent from the region. The Young Creative’s Summit will air the concerns of young people, engage them in the region’s decision making process, and help build a shared vision of how the region can be improved…(“The Young Creative’s Summit”) 8 Professions and careers that do not conform to creative industries 9 Analysis of creative industry 9 Legal aspects 9 Political aspect 10 Technological aspect 11 Creative cities 12 Factors that affect development of a creative city 12 Nurturing aspect of inspiration 12 Nurturing aspect of implementation 12 Ready market for the creative class 13 Impacts of the creative industry on the society 13 Impacts of creative industry on the economy 14 Conclusion 14 Recommendation 15 Bibliography 15 Appendix I: skydiving in a creative city 16 Appendix II: the sister cities of Los Angeles 17 Introduction Definition of creativity Creativity is the art or science of expressing feelings, viewpoints or opinions concerning a phenomenon that has a set theme, observed objective on lifestyle or trends in doing things better. Creativity is a way of communicating one’s emotions, preferences and insights into issues that affect people’s livelihood and relations (Ochieng' & Wafula, 1982). Creative writing represents observations and communication of ideas that could make the world a better place to live in. creative writing looks into ways of the current face value of a subject of interest. Creative writing builds a dais for addressing local and international scenes happening in different parts of the world. The observations made are communicated as a piece of work that is produced as a song, poem, a short story termed as web blog, a case study, a case study report or even as a play (Ochieng' & Wafula, 1982). Creative writing fulfils requirements of a literary work. Creative work therefore performs the responsibility of informing audience on aspects of development or cultural backgrounds; entertains audiences; criticizes behavioral trends or strategies, work ethics, social malpractices and educates audience on different spheres of work, attitudes and dimensions of critical perceptions (Githaka and Kamau, 1981). Creative writing is the mirror of the society in that the listeners or readers are able to look into its communicated ides and reflect their application into their day-today lives. Statement of the problem Creative writing needs to develop creative cities that creative class can be associated with. There is inadequate promotion of open libraries for locally produced content like articles as web blogs, local videos illustrating different cultural orientation of the local audiences, films, songs, analysis of business strategies and plays. Creative class represents a potential that lies unused in many parts of the world and as such, the creative class can be said to be under-utilized. There is need to develop strategies for recognizing talent and developing it to serve interests of innovation. Many areas have rich cultural history that is not exposed and could pave way into understanding their myths, background, if creative cities are set up to address the issue of exposing cultural values in such societies. The advancement f many cultural centers as creative cities with specific thematic themes to foster development of creative cities are inhibited by lack of sufficient wireless network access, political factors and absence of ready market for the materials. Objectives of creative cities To bring together creative class with diverse cultural background who have equivalent intellectual abilities. To create a framework that would develop an environment for regional and international development. To create a room for implementing creative industries cultures hence help to form a recipe for tourism attraction both domestic tourism and internal. To help in formulation of objectives characteristic of a given creative annual event or signature event, that bring people from diverse background to share knowledge like during education fairs and trade fairs. Definition of creative industry A creative industry is an industry that grows through nurturing creativity of its creative class; skills and talents. A creative industry is responsible for identifying a talent, searching talent across cultural festivals and developing the talent of the creative class. It so doing, a creative industry creates job opportunities (Leavitt, 1962). A creative industry is like it buys an individual’s creativity and ensures the creative class has a responsible manager to man the financial resources of the creative class (Tosi, Rizzo and Carroll, 1986). A creative industry is an economic asset for growth and generates revenue for the government (Hales, 2005). Creative industry, like other manufacturing industries, plays a contributive role towards development of a city’s profile (Appendix I). This makes the creative city to be associated with a rich cultural background and draws creative class across all cultures (Appendix I). Disciplines associated with creative industry The design sector The design sector is composed of intellectuals who fall in the following shades of professions namely: architecture, fashion design, craft design and textile design. These areas call for creative minds able to innovate (Cardy, 2003). The media sector The media sector has the following sub-sets that are interest of creative industry. These sub-sectors are accessory entities that help in development of the creative industry (Cardy, 2003). They are the advertising industry (Appendix II) for promotion and creating awareness the films industry, the publishing industry, the recording industry for both songs and plays and the broadcasting fields that include mainly the television and radio sub-entities. The expression sector The expressive sector that is of interest to the creative industry is mainly the music, performing arts and the visual arts (Githaka and Kamau, 1981). Definition of a creative city A creative city is a city, for instance Vienna, Melbourne or New York is where different cultures of the world are blend. A creative city is characterized by intellectual exchange of cultures (Robbins, 1989). This qualifies a creative city to be an organization that nurtures talent and promotes growth of artistic values. Creative cities differ depending on many factors for instance, quality of communication tools like presence of wireless fidelity across county councils and municipal networks where mainstream media has little access. The higher a creative city is aligned to serve the creative industry, the more creative industries it has and the more creative class it has (Robbins, 1989). …We assume in an age of globalization that it doesn't matter where you live: Technology allows us to do our jobs from home, be it on a tropical beach or in a rural community. Best-selling author and urbanologist Richard Florida disagrees… (“National Post: If you want to succeed, live where the brightest in your field do - Jul 31 2008”) Vienna, for instance is the best creative city in the world because it has educators who are qualified in creative industry and many brains in creative industry live there. Therefore, many creative classes relocate to them (Robbins, 1989). …Psychologists have shown that human personalities can be classified along five key dimensions. Each of these dimensions has been found to affect key life outcomes. It turns out these personality types are not spread evenly across the country. They cluster and how they cluster tells us much… (“The Boston Globe: Where do all the neurotics live? - May 4 2008”) Definition of a creative class A creative class is an individual who makes creative industry to grow due to a talent that the individual has. A creative class is able to migrate from one creative city to another seeking a creative industry that gives him or her better terms (Appendix III). ‘…Seattle already has the ingredients of what author Richard Florida calls a superstar city: an abundance of talent, knowledge industries, tolerance and the kind of dense, urban fabric that encourages the creative class to thrive…’(“Seattle Times: Advice from author: Choose where you live carefully - Apr 13 2008”) Sometimes, the creative class migrates to new creative cities on assignment for example if there is a film that is being screened or shot there and maybe the film requires cultural wealth that the creative city can provide. The creative class can also move to a new creative industry because its terms of payment are better or there may be better innovators in that particular city. …Young talent is leaving the region and it is hurting the area’s ability to grow economically. We propose the first annual Young Creative’s Summit, which will bring together diverse young talent, business leaders, non-profits, universities and elected officials, to address the flight of young talent from the region. The Young Creative’s Summit will air the concerns of young people, engage them in the region’s decision making process, and help build a shared vision of how the region can be improved…(“The Young Creative’s Summit”) A creative class relocates to a new creative city in order to meet or partner with other personalities or celebrities with equivalent artistic values. Creative cities differ depending on intellectual richness. Vienna is the biggest creative city and boasts of highest number of high profile creative artists. …Author Richard Florida argues that for people in creative fields, it’s important to live near each other in order to spark innovation and drive regional economies…(“Inside Higher Ed: The 'College City,' Defined - Jun 4 2008”) A creative class is therefore a person who is of medium age and in gainful employment like a content writer in a media column, a playwright, a poet, a cloth’s designer, a musician or an architect (Githaka and Kamau, 1981). The term creative class sometimes is used to refer to students who are either in the graduate program, master’s program or the doctoral fellowship. Once the student’s graduates from the university, he or loses his or her tenure as a creative class. Professions and careers that do not conform to creative industries Creative industries have standards for creative class in their tenure. They seek fresh talent in expressive, design and media industries. They are specific because they search only for talent that they can build and develop Some professions do not fit in the creative industry and these are accounting, banking, insurance and hospitality industry though they are involved indirectly in creative industry. Analysis of creative industry The creative industry is driven by many factors. These factors are: Legal aspects The legal factor affects availability of a creative industry in a given area because legal fraternity is involved in registration of the creative industry and scope of its work (Njoroge, 1984). This process involves local government in approving establishment of the creative industry. The legal factors also control the licensing of creative industry players (Njoroge, 1984). Presence of laws that allow establishment of a creative industry help to promote development of open libraries, cultural festivals and museums for the locally produced literary content. This makes it possible for diverse cultures to display their cultural value through traditional songs, sacred songs and production of local movies (Robbins, 1989). Political aspect Political factors (Cass, 1999) influence development of creative industry negatively or positively. Politicians in the third world countries may censure production of artistic content if it is criticizing the political elite. Politicians feel creative industry especially expressive sub-sets like music industry or print media can destroy their career (Cass and Brennan, 2002). The political influence then may limit themes of drama festivals, themes outlined by articles printed and plays with political overtones. They expect the creative industry to praise their efforts and not to expose their limitations in delivering services to their electorate. This is an ingredient for under development (Cass and Brennan, 2002). In many instances, artists are jailed for personification if their work seems to undermine the politicians (Cass and Brennan, 2002). The politicians sue for personal damages and seek compensations from the artists, the producer of the artists work or even the newspaper editor. Song artists may therefore be limited in passing their information and producing artistic work that can pass the litmus test for creativity. Politics can also determine the level of online conversation or presence of chat rooms or establishment of web blogs. Therefore the media quality content of its literary work is jeopardized. This distorts order and ethics that govern journalism or freelance writing as a profession (Cass, 1999). Technological aspect Creative industry relies on technology to transfer information or relay information in time. This goal is achieve by presence of cheaper access to internet through wireless fidelity (Armstrong, 2000). Ready and reliable internet ensures information is timely delivered and news on the local scenes is timely edited. Creative industry relies on wireless fidelity in order to create hotspots or neighborhood centers in the cities. It is these hotspots that are a preference for the creative class. …Richard Florida on NPR says many of us have the freedom and economic means to choose our place — and the opportunity to find the place that fits us best is even more important than choosing a career or even a spouse…(“ NPR: Why 'Where' Is More Important than 'Who' or 'What' - Jun 19 2008”) The neighborhood hotspots are created through the following avenues. Activation by commercial internet service providers including mobile telephone networks to form wireless fidelity networks across rural areas that mainstream media ha little attention on. Making wireless fidelity technology a basic resource to development. This is better established through formation of county council wireless fidelity networks (Barkdull, 1963). Creative cities Factors that affect development of a creative city Nurturing aspect of inspiration Creative cities cultivate ability and inspiration required to trigger spirit of creativity among the creative class (Barkdull, 1963). This leads into formation of museum and cultural centers for displaying talent hence help in boosting growth of the creative class. It also leads into formation of open libraries to serve the interest of the creative city or the creative class. This stimulates formation of competent publishing firms and production agencies for the work of the creative class (Leavitt, 1962). Nurturing aspect of implementation The factor of implementation revolves around the methodologies in place to put new ideas into practice (Tosi, Rizzo and Carroll, 1986). These involve formation of recording agencies, advertising firms, setting up art and cultural centers, hosting of promotional fairs or education fairs in design and trade fairs (Leavitt, 1962). For example, Vienna city is a top-notch creative city because it has necessary implementation framework in place. This has made many creative classes to relocate to Vienna city. Vienna is known to be hosting the largest brilliant creative minds in the creative industry. It has unquestionable talented educators and qualified back up employees in the creative industry who know what it takes to excel in the creative industry. ….It is through knowing where you are going that counts in the creative industry. We learn to serve and must qualify through strategic repositioning of our competent abilities…. (Speech by Mr. F.M. Mutahi, principal of Kitui High School during orientation of School’s creative Class) Ready market for the creative class The success of a creative class lies on the presence of a ready market to award the efforts of creativity through sales of tickets to watch live drama, purchase of the products of creative work (Armstrong, 2000). This means any work produced has to add value and for it to have a sustained sale into the future, it has to weather the competition it faces to make a name in the creative industry. This requires creativity to provide the audience with what they desire and content that is born of creative insight of behavioral attitudes of the people in order to have a good market penetration. …I grew up in Nashville, TN, home to the Parthenon and all types of music, but most importantly for me, incredible green space and mountains nearby. In spite of blistering heat and humidity in the summer, I never wanted to be indoors… (“Nomadic life - one city at a time, July 15th, 2008”) Impacts of the creative industry on the society Creative industry provides employment opportunities to the creative class in the society and this helps to improve the living standards of the society. Creative industry, through its search for talent, identifies creative class that it can nurture and this gives aspiring young artists momentum to work hard in order to qualify during a future selection exercise. As a career, creative industry leads into development of institutions that offer courses in creative writing (Bessant, 2002a). Impacts of creative industry on the economy Creative industry leads into development of creative cities that put a country in the world map for recreational facilities. The tourists are able to visit creative cities where they are going to get value for their money (Leavitt, 1962). Creative industry encourages foreign investment and this makes the country to earn foreign exchange. Creative industry leads into development of the tourism and hospitality industries and this helps to create employment opportunities indirectly in these fields. Conclusion Creative industries play a great role in identifying talents of creative class and nurture them. The products of creative industries help in development of creative cities that are an attraction site to the creative class. Creative industry helps to market, advertise and promote the work of creative class. Creative industry is associated with growth of towns as destination points for cultural exchange and this makes it possible for the creative class to relocate into the creative city where they are able to meet with others of diverse cultures and remix cultures. Recommendation There is need for politicians to understand the importance of creative industry and pass bills that create a room for a creative city to develop. There is need for development of wireless fidelity access through formation of county council or municipal council networks. Online chat forums and web blogs should be allowed to encourage exchange of ideas and foster growth of the creative industry. Schools should set up creative groups that will take part in competitions like play writing, song writing, writing of poems and drama in order to prepare the young scholars for the creative industry. Bibliography Armstrong, M. (2000). Performance Management: Key Strategies and Practical Guidelines (2nd ed.). London, United Kingdom: Kogan Page LTD-Pentoville Road. Barkdull, C. (1963). Span of Control: A Method of Evaluation. Michigan Business Review , 15 ((3)). Bessant, J. (2002a). "Dawkins" Higher Education reforms and how metaphors work in policy making. Journal of Higher Education , 24 ((1)), 87-99. Cardy, R. (2003). Performance Management: Concepts, Skills and Exercises. New York: NY: M.E.Sharpe,Inc. Armonk. Cass, B. (1999). 'Who is Afraid of the Welfare State'? Contemporary Debates About the state of Flexible work/ Flexible Welfare. 21, 9-36. Cass, B., & Brennan, D. (2002). Communities of Support or Communities of Surveillance and Enforcement in Welfare Reform Debates. Australian Journal of Social Issues , 37 ((3)), 261-262. Githaka, G., & Kamau, B. (1981). The Art of Designing: Art and Craft Foundation Basics. Young Talents Publishers. Hales, J. (2005). Accounting and Financial Analysis in the hospitality Industry. Amsterdam: Elsevier Butterworth-Heinemmann. Leavitt, H. (1962). Applied Organization and Readings: Changes in Industry structural, technical and Human approach. Njoroge, E. (1984). Essential Legal Aspects. Focal Publishers. Ochieng', J., & Wafula, T. (1982). Developing young creative minds. Nairobi: Bright Artworks. Robbins, S. (1989). Organizational Behaviour: Concepts, Controversies and Applications. New Delhi: Prentice Hall-of India. Tosi, H., Rizzo, J., & Carroll, S. (1986). managing organizational behaviour. New York: NY: pitman. Tosi, H., Rizzo, J., & Carroll, S. (1986). Managing Organizational Behaviour. New York: Pitman. Appendix I: skydiving in a creative city Appendix II: the sister cities of Los Angeles Appendix III: Worm’s eye view of Seattle creative city Read More

reas have rich cultural history that is not exposed and could pave way into understanding their myths, background, if creative cities are set up to address the issue of exposing cultural values in such societies. The advancement f many cultural centers as creative cities with specific thematic themes to foster development of creative cities are inhibited by lack of sufficient wireless network access, political factors and absence of ready market for the materials. Objectives of creative cities To bring together creative class with diverse cultural background who have equivalent intellectual abilities.

To create a framework that would develop an environment for regional and international development. To create a room for implementing creative industries cultures hence help to form a recipe for tourism attraction both domestic tourism and internal. To help in formulation of objectives characteristic of a given creative annual event or signature event, that bring people from diverse background to share knowledge like during education fairs and trade fairs. Definition of creative industry A creative industry is an industry that grows through nurturing creativity of its creative class; skills and talents.

A creative industry is responsible for identifying a talent, searching talent across cultural festivals and developing the talent of the creative class. It so doing, a creative industry creates job opportunities (Leavitt, 1962). A creative industry is like it buys an individual’s creativity and ensures the creative class has a responsible manager to man the financial resources of the creative class (Tosi, Rizzo and Carroll, 1986). A creative industry is an economic asset for growth and generates revenue for the government (Hales, 2005).

Creative industry, like other manufacturing industries, plays a contributive role towards development of a city’s profile (Appendix I). This makes the creative city to be associated with a rich cultural background and draws creative class across all cultures (Appendix I). Disciplines associated with creative industry The design sector The design sector is composed of intellectuals who fall in the following shades of professions namely: architecture, fashion design, craft design and textile design.

These areas call for creative minds able to innovate (Cardy, 2003). The media sector The media sector has the following sub-sets that are interest of creative industry. These sub-sectors are accessory entities that help in development of the creative industry (Cardy, 2003). They are the advertising industry (Appendix II) for promotion and creating awareness the films industry, the publishing industry, the recording industry for both songs and plays and the broadcasting fields that include mainly the television and radio sub-entities.

The expression sector The expressive sector that is of interest to the creative industry is mainly the music, performing arts and the visual arts (Githaka and Kamau, 1981). Definition of a creative city A creative city is a city, for instance Vienna, Melbourne or New York is where different cultures of the world are blend. A creative city is characterized by intellectual exchange of cultures (Robbins, 1989). This qualifies a creative city to be an organization that nurtures talent and promotes growth of artistic values.

Creative cities differ depending on many factors for instance, quality of communication tools like presence of wireless fidelity across county councils and municipal networks where mainstream media has little access. The higher a creative city is aligned to serve the creative industry, the more creative industries it has and the more creative class it has (Robbins, 1989). …We assume in an age of globalization that it doesn't matter where you live: Technology allows us to do our jobs from home, be it on a tropical beach or in a rural community.

Best-selling author and urbanologist Richard Florida disagrees… (“National Post: If you want to succeed, live where the brightest in your field do - Jul 31 2008”) Vienna, for instance is the best creative city in the world because it has educators who are qualified in creative industry and many brains in creative industry live there.

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