Creative Industry Employment - Coursework Example

Creative Industry Employment Creative Industry Employment Introduction Creativity is a process which involves generation of new ideas or identifying new associations with existing ideas or concepts. It is considered as an act of making something new. Creativity and innovation are entirely different. Creativity always works on general ideas, concepts or approaches whereas innovation always concentrates on specific areas. The process of innovation always starts from creative ideas. Creative industry is one of the challenging industries for an individual because of its diversified employment potentials. Perhaps this is the only industry where one can expect always new challenging projects to prove their abilities. “We define the creative industries as those industries which have their origin in individual creativity, skill and talent and which have a potential for wealth and job creation through the generation and exploitation of intellectual property. This includes advertising, architecture, the art and antiques market, crafts, design, designer fashion, film and video, interactive leisure software, music, the performing arts, publishing, software and computer services, television and radio” (Creative Industries Fact File). Creativity is required in almost every field of work especially in media industry. The media industry can mainly classify into two broad categories: the print media and audio visual media. In this essay we concentrate more on audio visual media and challenges in the employment sector. Creative Industry Employment 2 Jobs in creative sector The creative sector includes both part time and permanent positions. Freelance writers or photographers can work part time for the media. The jobs are available in both in public and private sectors. The permanent workers are better protected when compared to the freelancers or part timers. They are better organized and can form unions to protect their rights. The promotion prospects are also better for the permanent staffs. The permanent employees can have fixed place of work and they can have their payments paid permanently and regularly. They can also enjoy the benefits of paid sick leave and maternity leave. The part timers or freelancers may not be able to enjoy such facilities. But freelancers can have more freedom and can schedule their working hours as per their own will and they work for anybody, anytime and anywhere. But as per the modern trends, the number of permanent job positions is decreasing and hence most of the job seekers now forced to look for part time jobs. “The recent reports showed that BBC and ITV have cut down some of their existing jobs. Amidst of such gloomy reports, some studies showed that Creative Industries grew by 8%/year between 1997 and 2001, and continue to grow faster than any other sector nationally (& globally) and also creative Industries exports up by 15%. Exports by 2003 worth £11.6bn (4.2% all trade) June 2003 UK 1.9m people employed in 122000 companies (estimate for 2006 at 2.1m)” (David Sleight- Lecture notes 1) Creative Industry Employment 3 The role of better equipments or technology in improving the job standards The advanced technology has brought lot of changes in audio visual media. The earlier transmission of audio signals in radio communication was, through Amplitude Modulation (AM) only. AM is a process in which the amplitude of the carrier wave is changed in accordance with the audio signal wave which will result in lot of distortion in the output signal after the demodulation process using the radio sets. The modern technologies made use of Frequency Modulation (FM) instead of AM to obtain better results. As far as the video transmission is concerned, the conventional analogue signals made way for the digital signals to improve the quality of the reception. In photography also the digital technologies are used widely and hence the quality standards were improved a lot. “Creative industries affect the economy in three ways: New independent business is built on creative knowledge Creative knowledge helps other sectors to improve their products and services Better use of creative knowledge boosts competitiveness as a whole (Creative industries). People were often put the blame on equipments and poor technologies for the poor quality of their works earlier. Now it is almost impossible to give such excuses because of the wide improvement in technologies. Even a poor quality or partly damaged black and white photograph can be converted to an excellent color photograph using modern technologies. The only basic reative Industry Employment 4 requirement for such a process is the creativity of the artist and modern software to accomplish the function. Change in skills set with change in technology Audio visual media and its functioning are different from that of the print media. Here the audio/visual effects have more prominence compared to the printed effects. So the required skill set is also different from that of the print media, in audio visual media. In audio communication, previously the audio quality of the presenter was considered mostly. But as per modern trends most of the radio programs also of interactive nature like the phone in programs. So apart from audio quality the presenter should have the analytical and numerical skills as well. He should be a humorous person to attract the listeners. The program presenters are termed as audio jockey or video jockey based on the medium they are working with. The jockeys should be smart and presentable both in appearance and in communication with the public. It is their duty to raise the rating standards of their program to maximum. Most of the TV programs have nowadays some kind of rating standards. It is based on these rating scores the program producers decide whether to continue the program or not. So a jockey’s job is more challenging in that respect as well. News readers should have a good voice and they should be able to present and discuss the news in an attractive manner. News hour discussions are popular nowadays and hence the news readers should have the ability to analyze the news in detail and they should be able to go deeply into the origin and consequences of the news. Creative Industry Employment 5 Photographers/Videographers video editors, Non linear editor, etc are some other essential entities of a visual media. The ability to catch unique pictures in different styles makes a successful photographer. The video editor is responsible for editing the whole video content made by the videographer, to make it more attractive by removing the unwanted things and adding special effects to some other portions. The digitalization of television channels brought lot of employment opportunities because of the immense increase in the number of channels. Lot of interactive programs and fun games are incorporated to the channel programs to attract the people. In fact millions of dollar prize money has been offered to the winners of certain reality show programs. As per the changing trends of the people the television or radio programs also should be modified. People are not satisfied with the mere descriptions of the events now. They want o participate more actively in the programs rather than watching it as a spectator. It is the duty of the media crew to cater the needs of the people based on the changing trends. Most of the popular TV channels are nowadays doing their research in variety programs to attract the spectators. Future of the media jobs The statistics showed that the future of the media jobs is bright and there is an increasing demand for the media professionals from 1996 onwards. The graph shown below clearly indicates the job trends in media industry. Creative Industry Employment 6 (David Sleight- Lecture notes 1) The right to know is a basic need for a citizen and this will go on increasing and will never be ended as far the human civilization exists. So the future of the media especially the visual media is bright and hence the employments opportunities as well. Live programs are common nowadays. Even the recent Mumbai terrorist attack has been transmitted as a live program by most of the television channels. We have seen some of the television channel crews have been injured in the gun fighting with the terrorists. Those who are ready to take risks can look positively towards the employment potentials of visual media. Creative Industry Employment 7 “The increasing social status of creative people and the emergence of a celebrity culture in some countries point to a new kind of inequality defined by who can and can’t create, and who correspondingly is and isn’t culturally visible. (Tom Bewick) The social status of creative people was not so good earlier. But with the introduction of new methods in creative industry using advanced technologies immensely popularized this industry and raised their social status to sky high. Television, Fashion, and advertising industries have immense influence on the public and most of the employees in this sector enjoy a celebrity status. Intellectual property & Copy right ‘The intellectual property is those activities which have their origin in individual creativity, skill and talent and which have a potential for wealth and job creation through the generation and exploitation of intellectual property’.(Colin Stutt) “The creative industries cannot survive in the marketplace without adequate protection from copyright infringement. Without such protection, cultural entrepreneurs would be at the mercy of piracy, bootlegging, counterfeiting, and other forms of infringement such as unlicensed broadcasting” (Creative Industries Serve as Growth Engine) For example, music is one of the easiest art forms which can be copied by any one because of the easy accessibility of the sources of music. The introduction of internet technologies made the task easier for the pirates. “A copyright provides its holder the right to restrict unauthorised copying and reproduction of an original work/expression. A copyright holder typically has exclusive rights: to make and sell copies of the work (including, typically, electronic copies)to Creative Industry Employment 8 import or export the work, to make derivative works, to publicly perform the work, to sell or assign these rights to others” (David Sleight- Lecture 7) The media industry makes use of the intellectual property exclusively and hence it should be conserved. Creativity always comes out from an intellectual mind and it should be considered as the sole property of the creator. “The International Standard Industrial Classification (ISIC) is the system used by Member States, however supplementing its use with the United Nations Central Product Classification (UNCPC) can enable the identification of copyright-based activities that may otherwise be aggregated under the major activity of an establishment. (Issues and Challenges in Data Collection –Suggestions for Measuring the Creative Industries – A Regional Perspective) Conclusion “In economic terms, the cultural and creative sector is globally one of the fastest growing. From 1994 to 2002, exports in this sector grew from $39 billion to $59 billion. Estimates value the sector at seven percent of the world¡¦s gross domestic product and forecast ten percent growth per year” (Creative Industries Serve as Growth Engine) Because of the immense growth potential in creative sector, the employment opportunities also more. Those who aspire for a socially reputed white collar job can definitely select creative industry for that. Because of the variety of jobs in this sector, the jobs are extremely challenging. High degree of professionalism is required for every job in this sector. Creative Industry Employment 9 ‘The last 20 years has witnessed revolutionary changes in the media industry. The conventional film technologies given way to non –linear technologies’ in house jobs were replaced by outsourcing jobs, single programs were gets converted to multiple products, team work has changed to individual work assignments, and offline works were replaced by online works, etc.’ (David Sleight-Lecture 4). The next 20 years what will be the trends in media industry? Who knows? In a rapidly changing world, we cannot predict much of the future. The advancement in scientific fields can revolutionize other areas of life as well. The Globalization Liberalization policies have changed the conventional laws of the economic growth and employment sector is also not an exception. Creative Industry Employment 10 Sources 1. Creative Industries Fact File – Retrieved on 31/12/08 http://209.85.175.132/search?q=cache:JJz7Qvah3-QJ:www.culture.gov.uk/PDF/ci_fact_file.pdf+Creative+Industry+Employment&hl=en&ct=clnk&cd=1 2. Creative industries - Retrieved on 31/12/08 - http://www.tem.fi/?l=en&s=2727 3. Issues and Challenges in Data Collection –Suggestions for Measuring the Creative Industries – A Regional Perspective – Retrieved on 31/12/08 http://209.85.175.132/search?q=cache:yjS_PrRnkfsJ:www.caricom.org/jsp/community_organs/cohsod_culture/Issues%2520and%2520Challenges%2520in%2520Data%2520Collection%2520%2520A%2520Regional%2520Perspective%2520-%2520Philoment%2520Harrison.pdf+Creative+Industry+Employment+Challenges&hl=en&ct=clnk&cd=1 4. Tom Bewick- Educating creative industry Entrepreneurs for the Future Going Global Conference- Retrieved on 31/12/08 - http://209.85.175.132/search?q=cache:CmykNTnu-XwJ:www.ccskills.org.uk/LinkClick.aspx%3Ffileticket%3Dj4WVsWEpDVQ%253D%26tabid%3D138%26mid%3D554+Creative+Industry+Employment+Challenges&hl=en&ct=clnk&cd=7 Creative Industry Employment 10 5. Creative Industries Serve as Growth Engine - Retrieved on 31/12/08 – http://www.hero.ac.uk/uk/inside_he/archives/2008/creative_thinking_Jul.cfm 6. Colin Stutt - Creative Industries Policies - Retrieved on 31/12/08 – http://209.85.175.132/search?q=cache:Rr-m95ICn3YJ:www.derrycity.gov.uk/economicdevelopment/docs/Colin_Stutt.pdf+Creative+Industry+Employment+Challenges&hl=en&ct=clnk&cd=19 7. David Sleight- Lecture notes 1-Working in the Media Industry - UNIVERSITY OF LINCOLN Department of Media Production - UNIT MEP2255 (2007-8) - Semester A 8. David Sleight-Lecture 4-Working in the Media Industry - UNIVERSITY OF LINCOLN Department of Media Production - MEP552 (2007-08) 9. David Sleight- Lecture 7- UNIVERSITY OFLINCOLN Department of Media Production -MEP2255 ((2007-08) Read More