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Technological Strategies Used by Starbucks - Coursework Example

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This report aims to look deeper into the technological strategies used by Starbucks, the challenges it faces and gives an analysis of solutions. Starbuck is known as the largest coffeehouse in the world. Talpau and Bosco state that it began as one store before opening many more stores and expanding to several locations…
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Technological Strategies Used by Starbucks
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Download file to see previous pages It has grown to offer related services such as snacks, pastries, wines and entertainment that make it not only to be chosen for coffee but also as a meeting avenue(Talpau & Boscor, 2011). Its technological advancement is seen through its popularity in social media such as Facebook, Foursquare, and Twitter, use of a mobile application for iPhones and a wireless digital network that is free. All these technological strategies have contributed towards a fast delivery of services to consumers where one is not required to visit the stores in person. However, the company is still lacking and faces some technological challenges that have majorly been brought up by its strategy of going global.
Star-Bucks operate in a macro environment because it has expanded to many locations in the world. Ryan and Jones (2009), acknowledge that such an expansion brings on board diversified consumer tastes and preferences and a variety of competitive technologies too. The challenges it faces majorly arise because it has expanded very fast to many places without paying attention to consumer preferences to such locations. Though the company has been widely known for its technological advancement, changing consumer preferences, the increasing smart-phone revolution and increased competition put it at a high risk. One of the challenges that Starbucks faces revolve around its fast adoption of technology and its use.
Starbuck as a company started in the year 1971 with headquarters in Seattle, Washington. The founder of the company was Zev Siegal, Jerry Baldwin and Gordon Borker who started by selling beans and coffee makers (Shezray, Khan & Waqas, 2014). It majorly started as coffee roaster Retail Company but has expanded to form a chain of coffee houses. Its growth has also seen a diversification of its products in that it now offers high premium teas, snacks, and other pastries. The company has grown to be the largest coffeehouse company globally.  ...Download file to see next pagesRead More
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