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Books: As Ancient Communications - Essay Example

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This paper tells that the book is one of the oldest communication tools which help people to share knowledge, skills, and information. Books help people to keep knowledge and transmit it from generation to generation. In spite of great technological changes and digital technologies…
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Books: As Ancient Communications
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Books: As Ancient Communications

Download file to see previous pages... The book selected for analysis is a well-known work by Paulo Coelho, The Alchemist. This work first appeared in 19888 and became extremely popular in all parts of the world. It is translated into 67 languages and is sold in 150 courtiers.
The way to look at the cultural messages in this book is to look for the power relationships. The book messages are egalitarian and that the social relationships most frequently depicted in the book are hierarchy, dominance, and subordination. Certainly, the man appears to have dominance over the "lower" life forms. To some extent, the book manipulates social meaning and society, the values expressed in the book mirror the dominant ideological themes. In this book, the author has traced a few of the methods that can be used to examine how these themes are expressed (Griffiths 1996).
And yet, culture reflected in this book is not only read in messages, but the ongoing work of cultural construction takes place there as it does in more "serious" media forms, such as textbooks and museums, and in other institutions, such as schools and churches; cultural construction suggests a thick and sticky web of meaning that defines how we perceive, think about, speak about, and act in reality. And media along with other social institutions and practices contribute to how we are able to perceive the world. A media specialist, then, would constantly, though not always consciously, refer to cultural myths when designing effective messages, including unique cultural messages of the book, and in so doing help cement into place a status quo version of reality. Individuals move from surface meaning to preferred or intended meaning to cultural (or ideological) meaning. Then we will link that cultural meaning to long-standing political-economic relations which have and continue to structure grave inequalities in access to political, economic, and natural resources. ...Download file to see next pagesRead More
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