Finding Customers - Market Segmentation Essay Samples and Topics Online

Total Solution for Customers Cars

4 pages (1000 words) , Download 2 , Assignment

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The other long term plan would be expansion of the market coverage from the capital city to other urban centers.... The targeted customers would include industries and private car owners.... My business plan involved providing total solutions for customers' cars where the areas of concern would include styling, utility and security.... The targeted customers would include industries and private car owners.... Hence my appliances targeted to women customers would be limited (World Bank 2010). ...

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Customer Commitment and Loyalty

8 pages (2000 words) , Download 2 , Research Paper

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This paper 'Customer Commitment and Loyalty" focuses on the fact that the increasing competition and availability of alternative products and services in the market is, on one hand, producing advantages and ease for the customer but posing a threat to the success of businesses on the other.... he increasing competition and availability of alternative products and services in the market is on one hand producing advantages and ease for the customer but posing a threat to the success of businesses on the other....

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Customer Relationship Management

5 pages (1250 words) , Download 3 , Research Paper

Businesses use this online service provision to continually keep in touch with the customers.... Similarly, Sheth and Mittal (2004) have pointed out that a business makes money only if it satisfies its customers by catering for their needs.... As CRM is a widely-implemented strategy for managing a company's interactions with customers, activities also those for marketing, customer service, and technical support, its overall goals are to find, attract, and win new...

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Customer and Market Requirements, Material, Cost and Implications of Manufacturing

11 pages (3009 words) , Download 1 , Coursework

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The paper "Customer and market Requirements, Material, Cost and Implications of Manufacturing " describes that the design work of a system that is able to move the scooter is not an easy task.... However, the production process will involve the release of several units at a time, which will aid in ensuring that the market demand is satisfied successfully.... ustomer and market requirements ... As such, the innovative system has to be available in the market when needed by customers....

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The Extent to Which the Customer is Central to the Business of Subaru

10 pages (2500 words) , Download 2 , Coursework

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They listened to their customers and they market all of their products to suit different customer need.... This paper tells that many manufacturers hold focus groups to understand their customers better but they do not always listen to what the customer says that they need.... Subaru is an exception to this rule because they listen to their customers and act on what they suggest.... There are many automobile manufacturers across the world and they each have a way of reaching consumers and customers....

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The Impact of Internet Banking on Business-customer Relationships

10 pages (2500 words) , Download 3 , Assignment

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Customer segmentation: Financial institutions can increase profits through effective customer segmentation.... t can be concluded that the emergence of the internet affects the competitive landscape of banking industry in terms of economies of scale, requirement of capital and knowledge, government regulations, global competition, brand building, customer segmentation, distribution channels, eliminating switching cost and customer relationship management....

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Conducting a Market

19 pages (4750 words) , Download 2 , Essay

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According to the paper in today's dynamic and competitive environment, it is vital for every organisation to keep track of the changes happening in its surroundings so that it can maintain its competitive edge in the market.... Conducting a market Research Project Introduction to the research In today's dynamic and competitive environment, it is vital for every organisation to keep track of the changes happening in its surroundings so that it can maintain its competitive edge in the market (Malhotra, 40)....

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Finance and Funding in Tourism Sector

6 pages (1645 words) , Download 0 , Case Study

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he company wants to provide and create an online platform where it will create the existing products line for wider market.... The company has limited its business to local people, thereby, making it not able to capitalize on the rising trend of sales online within the tourism market.... To develop the international tourism, the company will market its cultural heritage and artisan products online.... The new online market will be considered to target the existing and the potential clients in the entire method such as loyalty discounts, email list, and promotional advertisement (“Tourism project feasibility guide”, 2009). ...

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Customer Service and Manage Quality Customer Service

9 pages (2525 words) , Download 0 , Literature review

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Service sector has surpassed agricultural and manufacturing to turn into a market leader in terms of growth.... Strategies in business are changing so fast due to advancement in technology and services managers must now embrace both in person service and automated means in order to compete with rivals in the market.... The policies put forth by the company's target market must, then, be the company's driving force.... The marketing plan of the organization should clearly emphasize the delivery of product or service to the customer after carrying out market research in order to have customer and market intelligence....

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The Impact of social Networking on Customer Loyalty

60 pages (15000 words) , Download 3 , Thesis

SNS imply word-of-mouth marketing, and have an increasing influence on customers' purchase decisions and in turn affects customer loyalty.... Although there was not so much time and mean I managed to have convenient samples for a small case study, which is thus a hindrance to generalize the result of the finding....

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How Customer Dissatisfaction Affects Wal-Mart and Tesco

12 pages (3000 words) , Download 2 , Dissertation

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This means an increased stock availability to their customers and an increase in sales.... For example, Tesco item-level tagging has been boycotted by the consumer group CASPIAN due to the reluctance of many customers to take, what they deem, spy chips to their homes (Out-Law News, 2005).... Marks & Spencer also stated that the tags on their garments can be discarded after purchase, so the customers do not have to take the tags to their home....

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Market Share and Protection of Domestic Markets

33 pages (8222 words) , Dissertation

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The paper 'market Share and Protection of Domestic Markets' is a great example of a macro and microeconomics dissertation.... The paper 'market Share and Protection of Domestic Markets' is a great example of a macro and microeconomics dissertation.... The paper 'market Share and Protection of Domestic Markets' is a great example of a macro and microeconomics dissertation.... market presence and market share are affected as countries compete for the market through price suppression and price undercutting, which are unfair competition trade practices....

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Pao de Acucar: Brazilian Grocer Gets Personal with Customers

2 pages (500 words) , Download 2 , Essay

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Reliable data associated with a particular customer is a powerful tool while it is a means to segmentation of the customers and personalization of the services.... In every branch and industry, from e-commerce to mobile services and retailing customer segmentation and successful personalization are seen as a key to success.... Trends in overall consumption of certain products and product groups can be traced over time, and aggregate preferences of the customers at a given outlet identified as well....

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Services Marketing: attracting customers

5 pages (1250 words) , Download 2 , Essay

1.... Customer Care: To stay in the present marketing world a company should have good customer support services.... The competition among companies is high and to stay at the top they are using aggressive marketing strategies.... The operational management and the Human Resource (HR) departments have a bigger role to play in the development of the respective companies....

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How to Bring Back Lost Customers

10 pages (2662 words) , Download 1 , Coursework

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market statistics are also showing that the western markets are realizing the cost advantage that these companies can offer – the custom office in mainland China received 18,902 export customs declarations in 2009, up 11.... With just 11 operational stores, the company is far from being a trendsetter or a market leader in its segment.... The company, Initial Fashion, can realize a larger market for itself.... 2009, Benefits from market "trade downs”, [Online] Available: http://www....

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Using Relationship Marketing to Improve Customer Relations

69 pages (17250 words) , Download 2 , Dissertation

More specifically, the company was perceived to have a clearly focused position within the UK retail clothing market and to be successful in communicating their brand to customers.... The current dissertation aims to investigate Marks & Spencer's relationship marketing strategies and evaluate customers' attitudes towards it.... The main objective of the research is to allow a comprehension of the changes that had occurred among customers' attitudes towards the brand....

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Market Expansion Grid Tool

1 pages (443 words) , Download 3 , Assignment

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The essay "market Expansion Grid Tool" focuses on the critical analysis of one of the favorite tools for marketing managers, the market Expansion Grid.... The product/market grid has proven to be very vital in business unit strategy processes to determine business growth opportunities.... Marketing must recognize, evaluate and select market opportunities and strategize on how to achieve things.... The product-market expansion grid is one of the devices for identifying growth opportunities....

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Relationship between Service Quality and Customer Satisfaction

9 pages (2500 words) , Download 6 , Research Paper

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Attracting new customers is not enough for a hotel business to be successful.... The management must focus on retaining the existing customers.... Most studies involve use of questionnaires that are distributed amongst customers in hotels to assess their perception on the quality of services received and the resultant level of satisfaction.... The level of satisfaction towards a service or good is determined by the perceptions of the consumers or customers....

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Assessing the Outcomes of Generation Y Customers Loyalty

11 pages (3467 words) , Download 2 , Literature review

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The implication is that customer loyalty is a major determinant of profitability and the market share (Jumaev, Kumar & Hanaysha, 2012).... Moreover, studies also show that customer loyalty is a subject of the particular type of the market segments.... outh market- generation y ... he focus has shifted to the youth market because this customer segment is full with sub-groups.... Therefore, the future of a financial institutions fair share of the market will depend on the ability to retain the younger generation of the customers....

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The importance of customer loyalty

12 pages (3000 words) , Download 4 , Literature review

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Pursuing market share is not as efficient as maintain customer loyalty in an organization.... This is because to have a substantial gain in the market share implies that the organization must increase their customer base.... Most of the companies use this approach to win the race in the market share and for its promised profit.... A company that wants to succeed should use a different approach instead of that of building market share (Griffin n....

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The Role of Market and Products

5 pages (1534 words) , Download 2 , Essay

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market segmentation of the market to differentiate elements is vital in the highly competitive business environment.... Moller says that ‘marketing mix involves solving of market segmentation problem, being able to carry out market positioning analysis, and finally being able to differentiate the mix from the competitors' offer using the target customers' preferences' (Moller, 2006, p442).... The segmentation helps to create a niche in the market....

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Global Market Entry Strategies

12 pages (3000 words) , Download 3 , Essay

ltravac started manufacturing the 'portable asthma pumps' under the brand name 'purepumps', when there was no other company in the Australian market, manufacturing such pumps.... Company assessed a huge market for the local product.... he strategic alliance with Pharmacare, an Australian pharmaceutical chain, proved helpful for the company in that it offered a readymade market for asthma pumps through pharmacies, doctors' surgeries, hospitals etc....

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Key Issues in Customer Service

9 pages (2250 words) , Download 2 , Essay

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This brief paper will analyze some of the basic customer service tools that businesses/firms employ to boost their standing with their customers and a few examples of how each of these might be employed in any given company.... As such, companies and firms all over the world have turned to redefining and perfecting customer service as a way to endear current customers as well as work to win over new ones because of superior attitudes, trends, ethics, and values related to customer service....

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Effectiveness of Market Research Program at Castle Bingo

8 pages (2000 words) , Download 2 , Case Study

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This paper analyses the effectiveness of the market research program at Castle Bingo.... he study which comes in mind of the researchers is the techniques on how to conduct marketing research programs for this study in order to have an effective market research report.... Effectiveness of market research program is based on the research and marketing analytics whereby the researchers are supposed to carry out the information especially in communication through the marketing research which helps in obtaining information direct from the target groups (Trochim 2012)....

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Customer Relationship Management to Customer Loyalty in the Hotel Industry in the United Kingdom

13 pages (3628 words) , Download 4 , Essay

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Focusing on the customers in particular is perceived to be a sure way of keeping the firm afloat the market and provides the company a competitive edge in the market (Berry 2006).... CRM systems are the reason why a company will be able to plan marketing campaigns or release advertisements that are more in tune with the company's target market.... Therefore, a customer loyalty research is essential to any business because it helps the company in developing better ways to market and sell its products and services....

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The customers perceived value on the IPhone

8 pages (2000 words) , Download 4 , Essay

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Success in targeted market segments is directly related to organisations' abilities to provide perceived value to customers (Apple 2010).... In other words, the research aims to develop valid knowledge to support Apple in maintaining and increasing market share (Saunders et al.... What is value preposition The value proposition describes the unique offering Apple makes to the customer with all its hard and soft dimensions, and how the company will differentiate itself from the rest in its target market segments (The marketing review 2009)xiii....

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Customer Relationship Management: Barclays and Halifax

8 pages (2022 words) , Download 1 , Case Study

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The value proposition for the company can be improved by using this innovation to acquire new customers, retain existing clients, improve communications efficiency, and penetrate new markets through new segmentation and targeting strategies based on consumer research; psychographics.... When working with a diverse set of services, both banks must have a strong CRM focus to provide perceptions of value to their unique market segments.... Companies that do not incorporate guarantees into their value propositions often have a difficult time improving their market share (Alexander, 2009)....

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The Australian Household Appliances Market

17 pages (4627 words) , Case Study

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The paper 'TThe Australian Household Appliances market" is an engrossing example of a case study on marketing.... The Australian household appliances market generated total revenues of $3billion in 2008, representing an annual growth rate of 2.... The market went into decline in 2008, with recovery forecast in 2010.... The performance of the market is forecast to accelerate, with an anticipated growth rate of 3.... % for the five-year period 2008-2013, which is expected to drive the market to a value of $3....

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Customer Experience Management in Retailing

15 pages (4371 words) , Download 4 , Essay

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The strategies related to the marketing plan which framed by the management were not effective in terms of positioning the product within the market.... The company has positioned its broad assortment of products within the business market without conducting detailed research conducting the product effectiveness (Komninos, Milossis & Komninos, n.... It is worth mentioning that the Company has not conducted any sort of clinical testing for the products prior to positioning the products in the business market....

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Different Target Marketing Strategies - Ford Edge

13 pages (3618 words) , Download 3 , Essay

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The paper "Different Target Marketing Strategies - Ford Edge" highlights that for Ford Edge Hybrid the company should adopt a price skimming strategy; advertisement and sales promotion should be used to generate awareness, demand, and increase sales.... ... ... ... Ford Edge Hybrid is a Gasoline Electric Hybrid model....

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Customers Satisfaction and Marketing

7 pages (2026 words) , Download 2 , Essay

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Therefore, seminars and orientations about the services that a company will make available in the market, should not be limited to the sales supervisors or sales personnel only, but should include everybody.... Regular monthly meetings within the marketing department is a must, to discuss customers' feedback, problems in the field, market share in relation to the perceived competition, and the price range within which the customers are willing to accept.... This paper outlines kinds of customers, customers' satisfaction, and their wishes, the salespeople on a regular basis, understanding of target buyers....

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Information Goods and Information Markets

4 pages (1000 words) , Download 2 , Essay

The market involves numerous other issues as well despite the current copyright laws.... Yet another recent trend in the market is the pay-per-view model.... Another tactic which information sellers normally apply is attaching the brand identity to their products or websites so as to help customers to differentiate the original products from the pirated ones.... Another finding of the author regarding information goods is that unlike other goods or services, information is never consumed....

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Funding Healthcare System

17 pages (4642 words) , Download 2 , Thesis

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In other nations such as America, a certain portion of the health care system is often market based.... In the market based funding systems, the health care systems are paid for by the private entities including employers and individuals.... Moreover, the market-based systems require governments to provide health care to the vulnerable persons (Elton and Gruber, 1999).... Individuals and private organizations generally deliver the market-based systems....

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The Importance of Using Market Research in the Development of Market Orientation

13 pages (3250 words) , Download 2 , Research Paper

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Existing literature shows that market orientation plays a significant part in getting positive results for companies.... In the case of service organizations, individual service workers represent the company's market orientation.... On the other hand, Javalgi, Martin, and Young (2006) examined the importance of using market research information in the development of market orientation and its impact on international service organizations....

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British Higher Education Funding

10 pages (2774 words) , Download 2 , Essay

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There is a need for higher education institutions to develop their performance in such a way that their graduate students can have a competitive advantage and would therefore be able to compete in a competitive global market.... In a study conducted by Paramewaran & Glowacka (1998), there is a need for higher education institutions to develop their performance in such a way that their graduate students are able to have a competitive advantage and would therefore be able to compete in a competitive global market....

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Business Plan, Which Is Bringing Body Implants To the Mass Market

8 pages (2000 words) , Download 2 , Essay

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market segmentation: strategies for success.... arket segmentation, targeting and positioning ... arket segmentation ... He has planned for carrying out a long term business as he have studied the market thoroughly which identified that the particular business is at a boom.... However, the decision or the plan that is taken by him can be evaluated by examining the marketing environment, market segments and pricing of the services (Dibb, 1998). ...

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Building Value Chains: Helping Customers Define Value

20 pages (5158 words) , Download 1 , Coursework

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The value system analysis gives businesses a chance to establish the most important costs to the unnecessary costs which they cut off and consequently lead to a reduced market price to their final consumer.... The value added throughout the market scene from inputs to output and all the activities involved make up the value system.... The idea of competition is dealt with by giving the best in the market so as to get the highest number of customers in the market as compared to the other firms....

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Finding Bias

2 pages (500 words) , Download 2 , Assignment

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The commercial uses a celebrity, Jeff Gordon, to market its product that is dressed like an ordinary person (Pepsi).... finding Bias From the Pepsi video clip, the creators aimed at conveying the message that Pepsi is a drink that rejuvenates the body.... It does this by proving to them that greatness can only be found in an individual's efforts towards finding that greatness....

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Expansion of a Yoghurt Producing Company in the Market of the United Kingdom

8 pages (2262 words) , Download 1 , Case Study

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The process of market segmentation helps to isolate the heterogeneous demand faced by a firm in the manner of separating customers in homogeneous groups (McDonald, 2012).... market segmentation can be practiced by a firm in terms of demographics, psycho-graphics and geographical aspects (Juwaheer, Pudaruth and Noyaux, 2012).... through the process of demographic market segmentation.... Nonetheless, these marketing mix strategies of the firm would not become successful in long run without appropriate market segmentation....

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Customer Brand Loyalty

4 pages (1280 words) , Download 3 , Research Proposal

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Human beings all over the world exhibit certain psychological behaviors in their choice of products in the market.... Human beings all over the world exhibit certain psychological behaviors in their choice of products in the market.... Marketers have taken note of this fact and continue to develop products and service offerings that resonate with the subconscious mind of their target market.... Human beings all over the world exhibit certain psychological behaviors in their choice of products in the market....

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Henkel - Building a Winning Culture

26 pages (6561 words) , Download 2 , Case Study

More customers prefer P & G or Unilever products over Henkel because of the competitors' better marketing strategies.... The competitors continue to sell new products to the current customers.... customers continually have to change needs resulting in a decline in the demand for the current Henkel products.... When the customers change their needs, there is a high tendency that the customer's new needs or demands are not supplied by Henkel....

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Enhancement of Customer Satisfaction

35 pages (8750 words) , Download 2 , Essay

As market channels are getting broader, the hotel industry is also facing more intense competition, with increasingly fierce and rising customer expectations, which force members of the industry to continually seek for methods to further expand marketing channels, improve service quality, reduce management costs and improve customer satisfaction to enhance the core competitiveness of hotels'.... The global economic integration makes the sources of customers of the hotel industry more diverse....

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Customer Relationship Management Strategies: the Case of Apple and IBM

9 pages (2250 words) , Download 4 , Research Paper

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Although building and sustaining customer relation has remained critical to businesses, the level of customer satisfaction in the American market has dropped constantly since 1994.... The dynamic nature of people's culture also explains the deteriorating levels of customer satisfaction in American market.... The modern market is experiencing a constant but steady evolution.... Most business organizations are faced with challenges that are directly related to the changing nature of the market or the economy (Bergeron, 2002)....

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Entering an international market

16 pages (4000 words) , Download 3 , Essay

For any company entering an international market or a new country-market requires it to penetrate and then develop the prospective market.... With no infrastructure for sales, marketing and little knowledge about the market, it is indeed a very challenging task for any company.... International marketing is different from home-country marketing and the success or failure of the decision basically depends astute analysis which is deployed in making and entry in the international market and positioning oneself in such a market keeping in mind all cultural dimensions of the international market....

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Findings and Conclusions

9 pages (2405 words) , Download 2 , Essay

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Some of the facts that are related to the increased climbing as a sporting activity include changes in the behaviors of customers, the arrival of new climbing destinations, and increasing trend in the climbing activities especially during holidays (Kidd, Hazelrigs, and Wilderness Education Association (U.... Some of the facts that are related to the increased climbing as a sporting activity include changes in behaviors of customers, arrival of new climbing destinations, and increasing trend in the climbing activities especially during holidays (Kidd, Hazelrigs, and Wilderness Education Association (U....

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CUSTOMER CENTRALITTY/ORIENTATION

12 pages (3000 words) , Download 2 , Essay

To the credit of such testimonies, a lot more companies have taken over and so over the last decade, customer centrality has become a major competitive advantage with which companies boast of market shares.... As a matter of fact, without these customers and the contributions they have towards the growth and development of businesses, there would be no businesses at all (Marketing 101, 2012).... It is for this singular reason that business leaders and stakeholders must always consider the place and relevance of customers to the development of their outfits....

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Target Market as General Approach

1 pages (260 words) , Download 3 , Essay

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The essay under the title "Target market as General Approach" states that it is important for restaurants to identify a target market so that they cannot only identify the specific requirements of their consumers but also shape their products around such needs.... Thus without being aware of their target market, or whether there is the existence of an audience, restaurants cannot reasonably expect their business to survive.... A restaurant that has identified a target market will also have a clear focus on what it wants to do and avoid a general approach in an extremely differentiated market place....

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Revenue from Contracts with Customers

7 pages (2142 words) , Download 4 , Essay

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Additionally, revenue enables financial analysts to project future performance and growth of the company based on financial records such as market demand for the goods and services of the company.... The recommended revenue recognition standard will result to improvement in the global capital market reporting quality and comparability of the reporting across identical sectors.... It is hence projected that universal adoption of the IFRS 15 will have equal impact on the global capital market as in the national capital market....

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Finding Transparency in the MF Global Fraud

3 pages (1021 words) , Download 2 , Essay

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Federal regulations require certain margin requirements; the basis of the margin protected both the customer and contract exchange if the value of the commodity shifted severely in market value (USCHC on Financial Services 103).... MF Global customers by a quirk in the accounting system were effectively 'loaning' (Sandler 2) MF Global money to prop up John Corzine's 'bad bets' on European sovereign bonds (Orol 5).... The suit, filed in Manhattan federal court, argues that Jon Corzine, as MF Global's former chief executive, and other officials at the firm breached their fiduciary duty to MF Global customers and violated the Commodity Exchange Act (Sandler 6)....

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Customer Satisfaction in Lufthansa Airlines

23 pages (6571 words) , Research Paper

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The paper provides a broader perspective on the needs and requirements of customers from the airline industry.... The quality of service provided by the business is the factors that can satisfy or dissatisfy the demand of customers.... This work called "Customer Satisfaction in Lufthansa Airlines" describes customer satisfaction of the Lufthansa and Singapore airlines....

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Essays on Finding Customers - Market Segmentation