Contact Us
Sign In / Sign Up for FREE
Go to advanced search...

Pao de Acucar: Brazilian Grocer Gets Personal with Customers - Essay Example

Comments (0) Cite this document
Gathered aggregated checkout data that is not associated with a particular customer can provide some interesting insights for a retailer and help the company to streamline its operations. Trends in overall consumption of certain products and product groups can be traced over time, and aggregate preferences of the customers at a given outlet identified as well…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER91.9% of users find it useful
Pao de Acucar: Brazilian Grocer Gets Personal with Customers
Read TextPreview

Extract of sample "Pao de Acucar: Brazilian Grocer Gets Personal with Customers"

Pao de Acucar: Brazilian Grocer Gets Personal with s Gathered aggregated checkout data that is not associated with a particular can provide some interesting insights for a retailer and help the company to streamline its operations. Trends in overall consumption of certain products and product groups can be traced over time, and aggregate preferences of the customers at a given outlet identified as well. It helps the retailer to plan the delivery schedule and volumes accordingly in order to minimize inventories and out-of-stock.
However, this type of the customer data has significant limitations with regards to data mining possibilities because it is not associated with a particular customer. If the company can obtain customer-specified data, as in case of Pao de Acucar's loyalty program, it can reap considerable benefits. Reliable data associated with a particular customer is a powerful tool while it is a means to segmentation of the customers and personalization of the services.
In every branch and industry, from e-commerce to mobile services and retailing customer segmentation and successful personalization are seen as a key to success. When data is associated with a particular person, it is possible to group the customers according to age, family size, income, and geographical locations etc. and define the trends in consumption within each of the groups separately. It is also possible to find out if there is a correlation between purchases of particular products, which may be then considered for a bundling offer or, on the contrary, being placed far away from each other in order to make the customer to walk around and search for them.
Such data improves not only the retailer's operations, but also its communications with the customer. Promotions and direct mail are specifically targeted. The goods which are of interest to the customer or this particular group according to the history of purchases are featured without unnecessary burdening and intimidating the recipient with the information he or she finds of no use.
It becomes especially powerful if the customer data is combined from several different resources, because it allows creating a more complete customer profile, and possibly designing joint programs. It also reduces the random fluctuations caused by shopping at different place.
However powerful the personalized customer data is, it arises many privacy protection issues. Customers may feel intimidated by the fact that data on their activities and habits is gathered and analyzed. Especially if it concerns their everyday habits and is collected by several different entities, they may feel it breaches their privacy significantly. Read More
Cite this document
  • APA
  • MLA
(“Pao de Acucar: Brazilian Grocer Gets Personal with Customers Essay”, n.d.)
Pao de Acucar: Brazilian Grocer Gets Personal with Customers Essay. Retrieved from
(Pao De Acucar: Brazilian Grocer Gets Personal With Customers Essay)
Pao De Acucar: Brazilian Grocer Gets Personal With Customers Essay.
“Pao De Acucar: Brazilian Grocer Gets Personal With Customers Essay”, n.d.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF Pao de Acucar: Brazilian Grocer Gets Personal with Customers

Brazilian Health Care

...? Brazilian Health Care Introduction. Patient safety has increasing become a growing concern for both the health care practitioners and the community as a whole. However, research shows that despite public outcry, there are notable failures within the health care services that are likely to pose a threat to patient safety. The biggest challenge towards moving to a safer health system is changing the culture of blaming health professionals for errors to one in which these errors are treated, not as individual failures, but as opportunities to prevent harm and improve the system. (I.O.M, 1999). Harm occurs if a patient’s quality of life or health is negatively affected by any element of their interaction with health care. This would...
14 Pages(3500 words)Essay

Brazilian Jiu-Jitsu: Origins

...?BRAZILIAN JIU-JITSU BRAZILIAN JIU-JITSU: Brazilian Jiu-Jitsu is martial art and a system of self-defense involving various techniques. It basically focuses on the ground fighting. It teaches such techniques which enable a weaker person to fight and defend himself against a stronger one. The techniques usually involve joint-locks and chokes. ORIGIN: The art of Brazilian Jiu-Jitsu was started by Mitsuyo Maeda, a known judoka expert of Japan. He was sent overseas by the founder of Judo Kano Jigoro in order to spread the art of judo in the other areas of the world. Maeda started his journey from Japan in 1904 and eventually arrived Brazil in 1914. There he became friend of Gastao Gracie, a well-known businessman in Brazil. He helped Maeda...
3 Pages(750 words)Essay

Brazilian Wine Industry

Accordingly the foreign investment of Brazil in other economies and the investments made by other economies in Brazilian markets have also increased. Thus, it can be stated that the foreign relations of the economy and its friendliness towards foreign investment is quite effective proving that the government’s contribution in promoting political stability is quite significant (Woodrow Wilson International Centre for Scholars 2007).
From the above discussion it is apparent that the political environment of the economy is quite stable and the government is also providing considerable significance to the attribute. Moreover, the foreign trade is also efficiently encouraged in the economy. Therefore, it is most likely that the e...
6 Pages(1500 words)Essay

Unhappy Customers Personal Statement

Unhappy customers

On the other hand a satisfied customer pulls number of other customers towards the organization and service. Customers help defining success in a way that they set benchmarks for what is in demand, and things that need to be avoided or are out of date. For them its more about quality than the costs, they are willing to pay more for comfort and quality rather than low quality and more hassle of repair and low productivity. The policies so made should be customer centric. Customers’ response is related to the online sales and services as well as the physical world businesses responses. A relationship matrix can be defined in this way to identify all the factors and benefits that may be achieved through su...
3 Pages(750 words)Personal Statement

Brazilian Grill

... of Ethics Introduction Brazilian Grill is a fast-expanding restaurant struggling to make an impact in the ever dynamic hospitality industry in USA. Being a new restaurant, it faces the daunting task of making itself felt in the competitive hospitality industry. Its mission statement, "We are a local authentic restaurant that takes your taste buds thousands of miles back to Brazil" guides its actions, provides a path, and spells out its goal. Consequently, for it to compete favorably with other restaurants such as McDonald’s, Subway, Starbucks, among others, Brazilian Grill should maintain high standards of its codes of ethics. Therefore, this paper shall seek to explain the personal, cultural, and social factors that can contribute...
3 Pages(750 words)Term Paper

Brazilian Economy

... has also faced some growth problems. The recession that has hit the world has also arrived in Brazil. According to the very recent survey by Morgan Stanley, Brazilian economy is expected to grow by 2 percent in 2009; this is clear down from the earlier prediction of 3 percent. Apart from this, Morgan Stanley also doesn't rule out the possibility of zero growth. Brazilian currency is also consistently falling against US dollar. The only reasons why we must not rule out possible economic problems in the future is Brazil's continued fight against drug lords and its unequal income distribution. Brazil's poor continue to suffer as its rich section is consistently getting higher share of economic growth. Lula has certainly been successful...
4 Pages(1000 words)Essay

Who gets the kids

... Teacher 28 November 2007 Custody Battles: Who Should Get the Kids? California laws concerning the custody of children whose parents have divorced or separated is primarily focused on the wish of the State to see all children enjoy frequent visitation with both parents except where it would put the child in physical and mental danger (Law on Child Custody 4, 2b). Children will only be placed into the home of a non-parental figure if it has been decided that living with either parent would prove “detrimental” to the child in such a way as to put health, welfare or education at risk (Ibid. 5). California is a particularly forward-thinking State in its consideration of joint custody because as it is noted in “Joint Custody Blues...
2 Pages(500 words)Essay

America Gets VERY Involved

...America Gets Very Involved America Gets Very Involved The American history reflects various incidents and events that had a deep impact on the subsequent events because of their revolutionary nature in some way or another. The foreign relations of the United States also exhibit events of such kind which proved as “turning points” in the history of American foreign relations. One of these events was the Buddhist crisis which occurred from May 8, 1963 to July 1963 in the South Vietnam (Moss 2009). This occurrence signified both the previous events that led to the rebellious outburst of the Buddhist monks and the subsequent actions that were taken as a reaction to this period of crisis. The Buddhist crisis was a result of the repressive...
2 Pages(500 words)Essay

Granny Gets Canned

... Granny Gets Canned Discrimination of any kind on the basis of age is an illegal act at the place as outlined in the Age Discrimination Act (1967). The Age Discrimination Act is essentially enforced by the Equal Employment Opportunity Commission. This act protects individuals who are aged 40 years or above from being discriminated against because of their age in employment and other conditions of employment. Susan in the video is fired on without prior warning. It is evident that she is fired on the basis of age. The prevailing circumstances make the employer liable for a legal action in the context of Age Discrimination Act (1967) and Workforce Investment Act of 1998. Additionally, the acts also make it illegal to harass employees...
1 Pages(250 words)Assignment

The Experience in Grocer Kharsavil

Being forced out of ones homeland can leave an individual with a sense of loss, for many writers however, exile is a source of creativity. The act of writing is a way of reconnecting with a life that is so distant. This is the case for Nasim Kharksar .To go by a few stories, this ia a clear picture of the circumstances that refugees deal with. In these stories; The Grocer Kharzavil, A dog under the rain, and the dreamer, the writer is explaining the tragic situation incurred by refugees. They have a deep feeling of loneliness. His characters depict that of an eastern man protected by the living traditions of his culture. Such an individual if taken to a new environment like Netherlands feels more alone than a European under the...

12 Pages(3000 words)Essay
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Essay on topic Pao de Acucar: Brazilian Grocer Gets Personal with Customers for FREE!

Contact Us