StudentShare
Contact Us
Sign In / Sign Up for FREE
Search
Go to advanced search...

Services Marketing: attracting customers - Essay Example

Cite this document
Summary
1. Customer Care: To stay in the present marketing world a company should have good customer support services. The competition among companies is high and to stay at the top they are using aggressive marketing strategies. The operational management and the Human Resource (HR) departments have a bigger role to play in the development of the respective companies…
Download full paper File format: .doc, available for editing
GRAB THE BEST PAPER92.1% of users find it useful
Services Marketing: attracting customers
Read Text Preview

Extract of sample "Services Marketing: attracting customers"

Download file to see previous pages

To become a multinational company the management has to expand its units across the country. As company and its other units are slowly expanding so does the problems are increasing day by day. 2. Marketing: The important elements of marketing plan are to precisely define the business, identify the goals and serve as the firm's resume. Pro forma balance sheet, an income statement, planning precise strategies and cash flow analyses comprises the basic components of a marketing plan. Preparing a marketing plan helps in the allocation of resources properly, making good decisions and handling of unseen or unexpected complications that may become hurdle in the future development of the business.

One of the important aspects of marketing plan is that it provides organized information about the company and importantly a good business plan helps in attaining a loan application. Other important applications include informing the details of the company to the sales personnel, suppliers and others so that they become aware of company's goals and achievements. 3. Technology: High Fields Hotels uses latest technology to meet the customer's demand. Most of the work starting from reservation of rooms to checking out, all the work is done under the supervision of pre-programmed computers.

Computers at these five hotels do most of the work. . This report is submitted to the group-managing director that would be analyzed to make any changes in the daily activities of the hotels. 4. Planning: High Fields Hotels follow a four-step strategy to expand their business. Implementation Plan: Parallel Run System: It is most secure method of converting from an existing to anew system. In this approach, both the systems are run in parallel for a specific period of time. During the period of if any serious problems were identified while using the new system, the new system is dropped and the older system is taken at the start point again.

Direct Cut-Over Method: In this approach, the existing system is converted to the new system abruptly, some times over a weekend or even overnight. The old system is used until a planed conversion day. There exist no parallel activities.Pilot Method: In this approach, a working version of the system is implemented in one art of the organization such as a single work area or department. When the system is deemed complete it is installed through out the organization either all at once (direct cut-over) or gradually (phase-in).

Phase-in Method: In this method, a part of the system is first implemented and over time, other remaining parts are implemented.Overall satisfaction with the service firm based on 1,2,3 & 4 CI=4 (satisfied). Overall satisfaction of High Field Hotel=4 (satisfied).Legend: 1=very dissatisfied, 2=dissatisfied, 3=neither satisfied nor dissatisfied, 4=satisfied, 5=very satisfied.ReportIntroductionHigh Fields Hotels comprises a group of five hotels based in Southampton and concentrates more on weeknight business clienteles.

Employing proper technological applications for appropriate

...Download file to see next pages Read More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Services Marketing: attracting customers Essay Example | Topics and Well Written Essays - 1250 words”, n.d.)
Services Marketing: attracting customers Essay Example | Topics and Well Written Essays - 1250 words. Retrieved from https://studentshare.org/miscellaneous/1528096-services-marketing-attracting-customers
(Services Marketing: Attracting Customers Essay Example | Topics and Well Written Essays - 1250 Words)
Services Marketing: Attracting Customers Essay Example | Topics and Well Written Essays - 1250 Words. https://studentshare.org/miscellaneous/1528096-services-marketing-attracting-customers.
“Services Marketing: Attracting Customers Essay Example | Topics and Well Written Essays - 1250 Words”, n.d. https://studentshare.org/miscellaneous/1528096-services-marketing-attracting-customers.
  • Cited: 0 times

CHECK THESE SAMPLES OF Services Marketing: attracting customers

The importance of customer support services

ne of the important areas of development in consumer marketing section is attracting customers.... High Fields Hotels uses PCs to meet the requirements like billing, checking in and checking out of the customers etc High Fields Hotels uses network systems in the five hotels.... According to marketing and advertising rules and guidelines, customers always impress upon to buy something for themselves.... The marketing agencies to attract the customers, they make publicity of their product through media....
5 Pages (1250 words) Essay

Cape Town - Majestic Mother City

This analysis is very important to marketing managers as... 1.... Located at the southern tip of the African continent is the majestic Mother City which offers a variety of attractive features to the fun lovers from across the whole world.... Cape Town is the name and this city is located in South Africa and is the gateway to one of the most attractive continent in terms of the natural tourist attractions dotted around it....
10 Pages (2500 words) Essay

Decisions and Perception of the Organizations Products

customers can easily switch to other products and services that influence and attract them.... The marketing managers of the organization need to use a proper mix of marketing communications and then attract the customers towards the products and services of the organization.... They are as follows: Exposure, attention level from the customers, Comprehension, Acceptance level ability of the consumers, and the Retention level rate of the consumers (Dahlen et al 2009)....
6 Pages (1500 words) Case Study

Website Critique of Novotel Hotel

As given information in website of Novotel that the industry management is doing business for their prospective customers, honorable guests by engaging or providing tangible or intangible products that correlate to their existing business.... Novotel tries to attract individual tourists to use their services in the long run and facilitates its customers in great deal.... The company wants to retain its customers in the long run and offers several products like loyalty card which provides several facilitations to the customers....
12 Pages (3000 words) Essay

Become the main attraction

The article also highlights the significance of branding in attracting customers.... The article “‘Become the main attraction' suggests that by Piet Levy suggests that it is important to have sufficient marketing skills in order to attract and persuade customers to buy goods and services.... The marketer should ensure that satisfactory service is given to the… Truth is critical in the marketing exercise because customers need to have the correct information in order to make the buying decision....
2 Pages (500 words) Assignment

Attraction Management

The paper "Attraction Management" will investigate the market level of competition and what makes the 02 areas to be attractive to current and potential customers.... hellip; The information used in this report was gathered from consulting the management of the arena, the employees and some customers who frequent the arena either temporary or in subsequent times.... The movies can attract kids, the musical events are capable of attracting teenagers, and the casinos can attract those who are not in their youthful years....
8 Pages (2000 words) Assignment

Target Marketing Strategy and positioning of Popeye

The two main forces that may affect the firm's ability to serve its customers are the competitive prices and attractive ambience along with good food.... The purpose of the report is the evaluation and assessment the marketing strategy of Popeye incorporation with recommendations in the areas where there is a room for improvement.... The scope of the report spans from the company itself to the new entrants in the market for the… The report analyses the marketing environment of the Popeye Louisiana and using the live experience method and evaluation of internal marketing method with the help of identifying marketing elements....
7 Pages (1750 words) Case Study

Globetrotting Hotels

We will put into operation a CRM and E-Commerce based website that will enhance providing the whole business performance and will provide a better and common platform where the customers will be able to find deeper and wide information regarding the online world wide hotels chain.... This research is aimed at selecting a better technology for the Globetrotting Hotels so that both the customers and corporation work in a smooth way.... This also facilitates the Globetrotting for the effective management and customer services (Case Study)....
13 Pages (3250 words) Assignment
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Contact Us