Website Critique of Novotel Hotel - Essay Example

Novotel conducts business in both Brick & Mortar and Click & Mortar modes. Novotel has got offices and a chain of luxurious hotels in major cities all over the world. They provide residential and event arrangement services as well as consultancy for travelling and tourism ventures. Novotel can be approached by conventional means i.e.any one can walk into the office and acquire their services or hire their expertise, such a setup is referred to as Brick & Mortar. Companies and business that do business online as well as by conventional means are referred to as Click & Mortar.

Click and Mortar is quite different from pure Click setups yet it is possible to get mixed up between the two. How ever the basic difference is that pure click setups only offer their services online where as Click & Mortar setups do business both online as well as the old fashioned face to face way. Novotel tries to attract individual tourists to use their services in the long run and facilitates its customers in great deal. Novotel offers several packages for summer tours, family packages which are all aimed at locating travelers and tourists round the world in specific seasons.

The company wants to retain its customers in the long run and offers several products like loyalty card which provides several facilitations to the customers. Here the web portal acts like a Business to Customer portal i.e. B2C. Novotel intends to attract corporations for establishing their corporate business model. Novotel accomplishes this by offering to organize their business meetings, dinners/lunches, meetings, seminars, conferences and other events at their prime locations. With all these services Novotel secures clients in the corporate sector who need arrangements for their new product launching ceremonies at their premises.

Novotel also offers special rates to the corporate delegates, business tour plans and wants to establish long term business relationships with the corporate