Globetrotting Hotels - Assignment Example

 Table of Contents Executive Summary 3 This research report presents a detailed analysis of the Globetrotting hotel’s new system for the better e-commerce support and customer relationship management. This report presents a comprehensive overview of the different scenarios of the new technology implementations for the better support for the new ideas of the renovation regarding Globetrotting Hotels. 3 Introduction 3 1-Comparison of two e-payment systems 4 1.1-Credit card (Visa) 4 1.2-PayPal 5 Assessment 6 2-Main attributes of an e-CRM system 6 3-Ethical challenges on online websites 8 4-Guidance for developing E-Business Plan 9 5-Collaborative networks and supply chain management 11 6-Attracting and retaining customers to an online business 12 7- Newer Web 2.0 technologies 13 8- Competing against business rivals 14 Conclusion 15 Bibliography 15 E-commerce Technology Executive Summary This research report presents a detailed analysis of the Globetrotting hotel’s new system for the better e-commerce support and customer relationship management. This report presents a comprehensive overview of the different scenarios of the new technology implementations for the better support for the new ideas of the renovation regarding Globetrotting Hotels. Introduction The Globetrotting Hotel is one of the well-known intercontinental hotels chain. Harry Smith is main person behind the development of the huge business. At the present time, Harry Smith has placed idea regarding the enlargement of the new hotels chain that will be collection of independent hotels around the world to provide a unique resource to the growing market for the global traveler that is looking for something different to the standard package holidays. Harry Smith is devoted to provide the excellent combination of the local self-governing hotels. This hotel chain is intended to provide a better travelling, living, food and tourism facilities. This idea will enhance the overall business of the Globetrotting Hotels, where local independent hotels will combine through the global chain and will offer very friendly high quality service and local knowledge. According to new idea of the Harry Smith we will establish a globule chain of the Globetrotter will be very useful and effective through the implementation of one-stop web site. We will put into operation a CRM and E-Commerce based website that will enhance the on the whole business performance and will provide a better and common platform where the customers will be able to find deeper and wide information regarding the online world wide hotels chain. This also facilitates the Globetrotting for the effective management and customer services (Case Study). 1- Comparison of two e-payment systems In this section I will present the detailed analysis of the two most important technologies for the E-payments system. The best technology will be implemented as the technology for the payment at Globetrotting Hotels. This research is aimed at selecting a better technology for the Globetrotting Hotels so that both the customers and corporation work in a smooth way. 1.1- Credit card (Visa) The credit card payment scheme is more extensively used payment method that is used throughout the world for the online payments. In this system credit card is component of a structure of payments named following the card is given to the system. It is a card based payment enabling its owner to purchase services and goods foundation on the owner’s guarantee to disburse for these services and goods. The card supplier organization funds a line of credit to the customer or the credit card user from that the user will be able to use cash for expenditure to a business or like a money advance to the client. The way of the credit card payment is dissimilar from a charge card. The scenario of the charge card necessitates the cash balance to be disbursed in after a month or precise period of time. On the other hand, the system of the credit cards permits the customers to rotate their cash balance, on the price of containing attention charged. The majority credit cards are subjected through credit unions or neighboring banks, as well as is the structure and dimension particular via the ISO/IEC 7810 standard as ID-1.1 Now I will talk about the one of the main credit card company Visa. Visa is a well-known credit card company that provides the facility cash throughout the world. More than 21,000 financial institutions issued the facility for the Visa card. The case of frauds and theft are on the rise in Credit card technology.2 Through this technology a lot of people have suffered from the online credit card information theft that results in massive damage to their account. We will suggest this technology for Globetrotting Hotel e-payment system but through the use of the effective security parameters implementation. This technology can be made safer by the implementation of the better online security measures. 1.2- PayPal Now I will discuss about the second main online payment technology which is mostly used and accepted by the present ecommerce websites. PayPal is the majority booming accounts of today’s online ecommerce internet disbursement arrangement in this century. A PayPal company was started in year 2000 as the consequence of incorporation among X.com and Concinnity. A most important and significant point of PayPal payment system development is turning out to be completely possessed subsidiary of eBay. 3 The technique of PayPal payment system is also acknowledged as the third-party payment system. This system of payment makes use of the 3rd party for the online payment, we are able to move cash in our online cash account as well as we can carry out transactions with the help that account. These ways of the online payment are more efficient in different scenarios. In the globetrotting hotels, we need to implement both the methods of payments. In this way we will be able to gain more customers that have different facilities regarding the online payment. PayPal payment system is found more appropriate and secure system for online payment that has more secure way and system on the online payment. Here we have very small number of only frauds and thefts regarding the online payment. This way of e-payment provides the facility to perform payment on web-based auction websites. We can buy goods from websites. Then we can also make a contribution capital to various causes.4 Assessment Globetrotting Hotels need a system that can support assortment of payment system. So I have decided to implement the main PayPal system, but here we also need to incorporate the system of the Credit card payment. These two systems will effectively support the Globetrotting Hotels online business and cash handling. 2- Main attributes of an e-CRM system This section is presents the analysis of the main attributes of an e-CRM system. Here I will investigate the most important online business considerations regarding the investing in an e-CRM system. Industry is transforming into an online platform, not as a subject of alternative on the other hand as a subject of need. The utilization of the web based business as an authorization for business as well as data and information brings a chance for commerce to make use of the web based comrade tools as a tool for client association administration or in other words we can say that internet/electronic CRM. In the face of general contract that Electronic Customer Relation Management has straight and indirect control on client happiness, profit, sales, devotion, the impact of Electronic Customer Relation Management and an assortment of Electronic Customer Relation Management features in controlling client liking has not been finally investigated. Fundamentally the accomplishment of the customer satisfaction by determining the presence of e-CRM features on retail web sites for which we have customer satisfaction data, and determining if the amount of Electronic Customer Relation Management is linked to client pleasure or which, if some, of the features of E- Customer Relation Management are linked to client pleasure. It was researched that sellers would be dissimilar in the attendance of the lot of different ECRM attributes; there is an optimistic association among the amount of ECRM on a web based business as well as client happiness by means of the Website; and that not the intact e-CRM attributes are indistinguishable, a number of are linked to pleasure and a number of are not. There was no association among the intensity of ECRM on a trade Website as well as deals with income (R. and R.). The main attribution of the ECRM system allows the description as well as storage of some quantity of phases of every client for employing in different ECRM areas. Here below I have listed main ECRM System attributes: Loyalty programs Personalization and Prioritization Contractual commitments Activity Management Measuring customer acquisition sources Preferences Entitlements Customer-Service as well as Self Service The above given attributes are used to build up a better outline for the ECRM strategy. Arrangement of these ECRM attributes is user-driven encompassing the display type, data type the space of apposite values, as well as behaviors, encompassing whether or not unreliable of standards are recognized and whether the attribute is apparent to clients (E-CRM). Globetrotting Hotels need an enhanced ECRM system that has a better facility of the online customer management and handling. This system needs to hold the better customer management and relation online. For this purpose, we will try to establish a better website that will effectively hold up the customer relation and requirements. 3- Ethical challenges on online websites This section comprises the assessment of the main permissible and ethical challenges that we need to consider regarding the development of the online website system. We have to pay attention regarding the online customer security and management of the personal information on the online web based business. Online confidentiality is probably the most important web based commerce apprehension. The common e-marketers have turned out to be accomplished at gathering and examining comprehensive customer information. Marketers are able to merely go behind the website viewers, as well as various customers who take part in online activities proffer prevalent personal information. This can leave customers open to information brutality if organizations make against the law utilization of the user data and information in promotion their goods or share databases by other organizations. A lot of customers as well as strategy producers would be anxious that marketers have stepped over the line as well as are abusing customer’s right to solitude (Research). A lot of customers are concerned on the subject of online safety of data and information. They scare that dishonest snoopers will spy on their web based dealings or interrupts their online money information like that credit card information as well as makes use of those information for unlawful purposes. Sequentially, organizations carrying out production or marketing look into online apprehension that others will utilize the internet to attack their personal properties and computer systems for the reason of profitable intelligence or still damage. Their emergence to be a continuing rivalry among the technology of web based safety systems as well as the complication of those looking for to break them. Some businesses that perform transactions by means of customers’ data and information have to take solitude matters gravely. A number of corporation’s sight solitude like that method to increase viable benefit as somewhat that guides customers to come to a decision for one corporation over another. The most excellent technique is for market investigators to make inquiries straightforwardly for the data and information they have need of, and make use of it sensibly to offer value, and to keep away from distributing information devoid of customers’ permission. In case of the Globetrotting Hotels we will establish a better privacy policy that will involve all the attributes of the customer information safety and privacy. This privacy policy will involve all the main customer satisfaction attributes. 4- Guidance for developing E-Business Plan This part of the report covers the detailed analysis of the most important guideline regarding the development of the E-business plan. Here I will discuss about the main components of the E-business plan. While developing an E-business plan we have to main areas of the business. The following guidelines for the E-business plan development(EBusiness-Plan): E-Business plan is intended to handle the on the whole organizational business on the web based platform. The business plan is aimed at providing a pathway regarding the management of the on the whole organizational scenarios. In the E-Business Plan development we first look at the main products and services those will be offered through our organization. In this phase we identify and classify the main attrition policy and product and services list that will be handled in the future. The next step engrosses the characterization of the most important objectives that organization wants to accomplish in the long run. The classification of the organizational goals provides us better indication of the future potential progress through the web based business. In the e-business plan, we also need to identify and characterize our target areas those will be targeted in the upcoming business management. This plan engrosses the comprehensive market research and customer interest study to access the marketplace interests. Then we classify our customer for our target product and services. This classification provides us better insight into the improvement of the marketing policy and ads. In this way, we will be able to dedicate overall energies to a dedicated target area. Then the definition of the fundamental and external resources also has main deliberation in the development of the marketing plan. This definition provides us impending areas of the resource acquisition in the future business. The development and planning of the marketing policy is also a most important part in the development of the E-business plan. This policy outlines the core benefits for online marking of the new product launch. The definition of the business policy and plan also needs to engross the technology that will bring into play in future business management and handling. After that we also need identify the personnel for the new online business handling and management. In case of the Globetrotting Hotels e-business plan we will integrate all these attributes and guidelines for the effective implementation and development of the e-business plan. 5- Collaborative networks and supply chain management According to (Laudon and Laudon, p.55), “Supply chain management integrates or combines the supplier, distributor, and customer logistics requirements into a particular consistent way”. The supply chain is a department of organizational departments for instance, industrialized plants, giving out centers, conveniences, retail outlets, human resources and information, which are connected from side to side departments such as procurement or logistics, to deliver goods or services from starting place through operation (Laudon and Laudon, p.55). The accomplishment of the supply chain management and collaborative networks technology provide the organization massive gain regarding the better product and development and marketing. Collaborative networks technology provides a great advantage of the functioning jointly for a general trade advantage of better online collaboration based training and management of the business. Here we have also better marketing opportunity (Collaborative-Network). We also have huge facility of the online sales management. Through this network we can commence a research and development for the organizational business and marketing. Supply chain management technology is a way of carrying out business activities through the management technique to optimize the organization productivities and inner outlay as well as, has built a technique of Ecommerce expertise. With the accomplishment of the electronic supply chain management we can have better management of the business. Globetrotting Hotels needs collaborative network and electronic supply chain management that can connect all origination and hotels chain that is linked to the Globetrotting Hotels new technology based business. 6- Attracting and retaining customers to an online business Attracting as well as retaining consumers online our clientele may determine us and be prepared to set up a conversation, excluding if our online presence does not hold them, we will be unable to find them more time. In this state of affairs we have to investigate the methods to revive our online attendance through spotlighting on plans to attach through clientele by tools and methods exact to business, society, content, client service, as well as creative (Buskirk). We can attract and retain our customer through the following practices of the better online business. This will consist of the following factors (Buskirk): 6.1- Achievement Drive In the accomplishment of the attractive as well as retaining consumers online we have to pay attention regarding the efficient and successful development and implementation drive. In this technique we have to integrate the accurate attitude regarding the dealing to customers. We need to accomplish unfailing sales through the online business practice. We also need to build up a well-built need regarding the product demand. For this purpose, we will put into practice a strong marketing policy. This will summarize the most important product areas. Through this we will build up a better promotion policy that will lead us to the better plan implementation for Globetrotting hotels and retaining the customers. 6.2- Effective Communications The effective communication is the most efficient tool for the customer attraction and retaining. For this purpose, we need to establish a strong communication strategy. Here establishment of customer care center is really essential for the customer complaints management. 6.3- Daily Planning and Personal Management The straightforward authority of promotion method does small to make certain the success. Here we need to plan for the daily promotion and product advertisement. The planning of the people to whom we will target the product will make certain the better customer retention. We will establish strong polices for the Globetrotting Hotels customer management and handling. Here for the better customer attraction and retaining we will require incorporating strong marketing and communication polices as I have stated in the above section. 7- Newer Web 2.0 technologies Internet2 – the latest generation of the Internet. It is a tremendously high rate network urbanized by a nonprofit group of universities, industry and government to speediness the trade of compound information.  Minnesota school has right to use to Internet2 for the reason that they are an education group supported by the University of Minnesota. Associates in this design encompass the University of Minnesota, and the Minnesota Department of Education, and the local Telecommunication Networks.  A lot of others have contributed in particular plans and pilots, some featured on our projects page. Internet2 is a membership supported, profitable free business project connecting a communications that is autonomous of, But boundary with the accessible “commodity Internet.” Contributing organizations finance Internet2 development from side to side their involvement fees. In adding up, they give human resources to this cooperative job. Internet2 is non earnings associations which enlarges and put together highly developed network applications and knowledge, for learning and high rate data transport reasons. The Internet2 is a swift intercontinental network interconnecting research institutions all the way through the world. The Internet2 is planned to give support to shared research by carrying application traffic specific to research. This is different from the largely commercial traffic found on the Internet1.5 The new technology of the web 2.0 will provide the Globetrotting Hotels a better online platform regarding the information accesses and handling. We will be able to view different sites location in a more enhanced way. Here we will be capable to incorporate the facility of the business like blogs, social networking sites etc. This facility will be effectively providing better services at high speed connation and better bandwidth. 8- Competing against business rivals This section is about the assessment of the main concern in any business that is about the competing business rivals. In this age of fast and more instant online business and management we need to launch efficient policies regarding the management of the business and handling. We also need to establish strong policies for the customer management and handling(Customers). For the Globetrotting we will establish an organization marketing research that will determine the main weak points in any competing organization. On the bases of that marketing research we will take positive actions to establish the decision for the organizational policy implementation against business rivals. Conclusion In this research I have presented a detailed analysis of the main technology and new business areas regarding the Globetrotting Hotels. Globetrotting Hotels which wants to implement a better and new ECRM, web based business. Here I have discussed differ policies, tools, techniques and theories regarding the new e-commerce technology and business implementation. I hope that this report will provide a deep and better insight into the Globetrotting Hotels new business technology implementation. Bibliography Buskirk, Dr. Richard H. Three Keys To Attracting And Retaining Customers Or Clients. 2009. 2009 06 25 . Collaborative-Network. Collaborative Network. 2009. 25 06 2009 . Customers, Attrcating. Attrcating Customers . 2009. 25 06 2009 < http://ragulan.wordpress.com/2009/02/12/how-to-fail-five-ways-to-fail-at-attracting-and-retaining-customers-in-2009/>. EBusiness-Plan. EBusiness Plan. 2009. 25 06 2009 . E-CRM. E-CRM. 2008. 25 06 2009 . Laudon, Kenneth. C. and Jane. P. Laudon. 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