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Attraction Management - Assignment Example

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The paper "Attraction Management" will investigate the market level of competition and what makes the 02 areas to be attractive to current and potential customers. It will also scrutinize the marketing strategies that are used by the arena to keep it always relevant…
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"Attraction Management"

Download file to see previous pages The level of security that is put in place in the 02 Arena was the very important feature for the visitors, the fact that the Arena is fast enough and it can hold almost 23,000 people it can be a terror target. This is a very important feature as it makes the people feel secure as they are at the 02 Arena. The market target was the very important aspect for attraction, the various businesses and the events in the area can attract all sort of ages. The movies can attract kids, the musical events are capable of attracting teenagers, and the casinos can attract those who are not in their youthful years. Major events such as hosting prominent and flashy musicians, like Justin Timberlake, Beyoncé were a very strong tool for attraction. Holding events such as the Paralympic games also makes the Arena to be known and the venue will be in the mouth of many potential visitors. The geometrical shape of the 02 Arena that is dome-shaped was very attractive and it brought upon experience to a majority of the people. Controlling the behavior of the clientele is the very important aspect of attraction management, this can be achieved by making sure factors such. The flexibility of the arena was very catchy and this has attracted many because they think and try to figure out how different events that of different nature can be held in one Arena. Employees of the area were and are very supportive, there is an efficient call center within the area that can't take any query presented by a potential client. ...Download file to see next pagesRead More
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