Finding Customers - Market Segmentation Essay Samples and Topics Online

Management of Emerging Technology and Organizational Transformations

9 pages (2783 words) , Download 0 , Research Paper

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The smart card application offers a ‘buddle' with varied semi-sectoral and semi-functional segmentation which integrates functionalities and competences ‘valorisation'.... This paper is based on an exploratory analysis of the smart card industry characterized by the 'coopetition' concept (M'Chirgui, 2004) where actors in the smart card industry interact with market conditions and the industry environment in a unique nature.... This paper is based on an exploratory analysis of smart card industry characterized by ‘coopetition' concept (M'Chirgui, 2004) where actors in the smart card industry interact with market conditions and the industry environment in a unique nature....

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Market Performance of Hai Phong Footwear

17 pages (5162 words) , Download 0 , Essay

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ai Phong Leather Company will take advantage of poor market segmentation of the above three players.... arket segmentation variables ... The essay "market Performance of Hai Phong Footwear" focuses on the critical analysis of the major issues in the market performance of Hai Phong Footwear, based in Vietnam, and produces sports shoes, leather shoes, balls, foam rubber, gloves, and women's shoes.... After meeting the local demand, it is intending to venture into the international market....

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Creative Clusters & Gentrification with focus on the Hoxton area in London

12 pages (3000 words) , Download 2 , Essay

customers are the key factors of any business.... It is a moderately big company with two outstation offices and 2000 employees from diverse cultural background.... The previous manager has worked for last few years.... During his tenure, the sales and profit has fallen.... Employee turnover....

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Planning to Open a Netball Shop in Cardiff

7 pages (2002 words) , Download 2 , Essay

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arket segmentation ... market and competitors ... ardiff community will be the market of Cardiff Netball shop.... Cardiff boast itself as a fit and health conscious community making it an ideal market for the business.... he initial market research yielded that the market in Cardiff is segmented as follows ... It still however needs to penetrate the market and establish itself as a popular shop to purchase Cardiff communities sporting and athletic needs....

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Internationalization strategy and activities of Bentley in China

37 pages (9588 words) , Download 4 , Dissertation

Aside from conducting Porter's five forces and PESTLE analysis, the automobile industry in China was carefully examined by determining its market structure.... To examine Bentley Motors' marketing channel management in China, a quantitative research survey study was conducted to test whether or not the current marketing distribution channel that was adopted by Bentley Motors is effective in terms of capturing the interest of its target market and increasing the overall satisfaction of its target customers....

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Comparative Reflection between Spotless Group and Kraft Food

8 pages (2346 words) , Download 0 , Case Study

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2007 report on kraft foods brand cookies, the: world market segmentation by city.... he company differentiates its services by using portfolios of successful brand formats which have a network of franchise relationship with retail food brands whose profiles are highly rated in the food and beverage market (Parker, 2006).... he market leadership in spotless group is remarkable in the development and growth of corporate hospitality catering amenities at major enduring sporting and cultural events in Australia....

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Internal Analysis of Sony Corporation

39 pages (9789 words) , Download 4 , Coursework

The subject of this paper "Internal Analysis of Sony Corporation" is Sony Corporation as the world's largest media conglomerate and electronic appliance manufacturer with the market capitalization of $ 18.... The diverse product and brand line of Sony Corporation makes it one of the most versatile entertainment businesses in the world, aiming to satisfy a vast portion of the target market (Sony, 2014).... The customer base of Sony Corporation is dispersed all over the world and includes professional customers and household consumers....

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Environmental Audit of Brazil and India

14 pages (4064 words) , Download 2 , Essay

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For that market segmentation is a key process, because using it, the target market can be divided into distinct groups of customers with particular characteristics, so they can focused exclusively.... In India, after segmentation focusing on E&T companies, Textile companies, biotech companies, etc.... Whatever the motivation for the firms to enter foreign territories, it is paramount on the part of the organization to study the foreign market in an in-depth and extensive manner....

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Marketing Strategy of UKs Leading Provider of Mobile Phones and Broadband

10 pages (2818 words) , Download 3 , Research Paper

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Next the market segmentation and target market of the company would be discussed in detail.... The telecommunication market is a widely evolving and expanding market.... The telecommunication market is a widely evolving and expanding market.... The research paper will introduce marketing strategies that O2 can implement with respect to the changing competitive landscape and the changing demographics and needs of their target market....

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Financial Analysis of WS Atkins Plc

13 pages (3783 words) , Download 0 , Case Study

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segmentation Analysis Error: Reference source not found ... segmentation analysis ... The next attractive market by industry value share is Americas market which accounts for 24,3%, followed by Europe (20%) and Middle East and Africa (8,3%) (MarketLine Advantage, 2013).... Due to significant geographic presence and diversified end market exposure Amec Forster Wheeler plc has more avenues for growth and sources for revenues....

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An Assessment of Service Quality Dimensions of Islamic Banks of Jordan

15 pages (4687 words) , Download 3 , Thesis Proposal

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The SERVQUAL model which addresses five dimensions of service quality would be utilised in the research study to help in assessing the gap between perceptions and expectations of the customers who are offered services by the banks.... In order to achieve the aims and objectives of the study, a questionnaire survey would be conducted and the respondents would include customers of five Islamic banks at Jordan and five other conventional banks.... customers are central to marketing strategy adopted by most of the service organisations and their satisfaction is important to the success of such companies....

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Marketing Analysis of Nike Fuel Band

7 pages (1905 words) , Download 2 , Essay

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The paper "Marketing Analysis of Nike Fuel Band" discusses that segmentation analysis, as found out and as based on the actual analysis of the work at hand is a significant activity or marketing tool that will allow marketers or managers to identify even the most specific segments in the market.... Furthermore, segmentation analysis, as found out and as based on the actual analysis of the work at hand is a significant activity or marketing tool that will allow marketers or managers to identify even the most specific segments in the market....

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Exploration of The Cultural Challenges that French Companies Face in Attempts to Penetrate the Italian Market

84 pages (21000 words) , Download 2 , Essay

This dissertation is in essence zeroing in on the dynamics and variety of cultural challenges that French firms face in their attempt to make meaningful strides into the Italian market.... It analyzes a French firm that is making a breakthrough into the Italian market and analyzes the approaches that the company has employed.... Such process is very necessary in order to determine what effective sales approaches have to be applied in the Italian market....

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The effect of price elasticity in the decision of consumers in Saudi Arabia to acquire Toyota SUVs

27 pages (6750 words) , Download 2 , Dissertation

When the price of a certain Toyota SUV model increases, do consumers decide to look into another Toyota SUV model or do they explore on other SUV models from different manufacturers available in the market?... The paper tells that price elasticity is an important element when introducing products in a competitive market.... As quoted from the book Principles of Economics by Alfred Marshall, “the elasticity (or receptiveness) of demand in a market is significant according as the amount demanded increases much or little for a given fall in price, and diminishes much or little for a given rise in price"....

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Developing New Small Business

9 pages (2296 words) , Download 3 , Essay

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According to the UK social class segmentation put forward by the Institute of Practitioners in Advertising (IPA), first three levels of population namely A, B and C1, which itself is about two third of the total population, play vital role in chocolate consumption (Dave Hall and Rob Jones- 2001) ... 'Cloud7' chocolates will be an exciting small treat that would fulfill a personal goal of providing the target market with an exceptional chocolate experience.... The mission is to provide great-tasting chocolates as well as to offer efficient and friendly services throughout our retail and confectionery market outlets because customer satisfaction is imperative....

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Destination Tourism as a Flourishing Industry

9 pages (2444 words) , Download 2 , Essay

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The marketing concepts related to the new developments in the online marketing of destinations are that of customer-centricity, targeting, positioning and segmentation in order to offer benefits and facilities to the customers who plan to visit destination for a purpose (Levinson 79).... The online destination marketing adopted by the DMOs in the latest stage of tourism marketing have allowed the DMOs to offer an integrated portfolio of services to be catered to the customers by the use of online websites and portals of tourism (Buhalis 47)....

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Marketing Planning - Hong Kong and Shanghai Banking Corporation

20 pages (5329 words) , Download 3 , Essay

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Tactics help to make segmentation of the strategy structure and determine the responsibilities of different departments in the organization.... These enterprises pose a vast demand for loans and capturing this market would allow the company to reap good profits.... This market has not yet recovered fully from the post crisis effects; this puts the financial activities of the bank in significant risk.... Analysis of opportunities and threats Opportunities High level of capitalization strengthens the company's foothold in the financial market....

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Manchester United Background, Pricing Strategy

15 pages (3750 words) , Download 3 , Research Paper

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Price is dependent on strategies adopted by firms such as in market segmentation.... There are four basic criteria for market segmentation (Green and Tull, 1978): ... resently, sports marketing utilises the four Ps of the marketing mix of product, price, place or positioning and promotion strategies aimed at increased results usually used after thorough market research and experimentation are well established.... rice, the only element in marketing that spells profit, plays a definitive role in the success of the product and its relevance in the market....

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Foreign Banks Development in the UAE

11 pages (3087 words) , Download 0 , Term Paper

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According to Philosopher Finlay (2011), as long as domestic banks persist on lending to more opaque but customers who are profitable, welfare losses should not exist, and entry by foreign bank may incidentally occasion improving of welfare segmentation of the market.... In the last ten years emerging market economies have removed restrictions on foreign direct investment in their financial system.... Foreign bank entry into the local market is an issue that raises a mixture of reaction amongst the policymakers and academics....

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Digital Marketing Aspects of Musclefood

12 pages (3000 words) , Download 5 , Essay

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For instance, the segmentation of the product range in accordance to the segregation of the consumer needs reflects the ability to identify market demand and trends.... These are the two most used search engines in the world with a combined market share of around 74% (Mahadevan, 2013).... In order to align the target market and brand positioning process of the company, the firm will engage in social media and micro-blogging process where there will be options for the customers to communicate with the company executives and understand the service process and also the organisational objective of Musclefood....

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Business Plan for a Start-Up Business Truck Business in the Marketplace of Al Ain City

28 pages (7479 words) , Download 3 , Term Paper

With regard to the present market statistics in the food industry, it can be estimated that the mobile food service or the process of offering food items through food trucks will generate a sustainable position with strong financial performance and brand image.... The fundamental concept of the proposed food truck business is to provide mobile food services to customers in Al Ain City.... According to the proposed plan, the organization will be highly responsible to meet the customers with the emerging trends of the changing food habits along with their growing interest in consuming a wide range of fast-food items irrespective of different locations in the city....

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Destination Marketing in Vietnam

17 pages (4599 words) , Download 4 , Essay

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market segmentation AND POSITIONING 3.... market segmentation This takes more of a demographic pattern than geographic, psychographic and behaviouristic segmentation.... Handbook on tourism market segmentation: maximising marketing effectiveness.... It begins by conducting market research to establish its characteristics.... It begins from conducting market research to establish its characteristics; this is in terms of competitor analysis and market prescience (Wang, Pizam 2011)....

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Keda's SAP Implementation and Identification of Major Issues

4 pages (1000 words) , Download 2 , Admission/Application Essay

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Keda mainly attempts to offer innovative products to its customers with the purpose of enhancing their level of dependency and consistency as well as to retain its market share among other competitors (Richard Ivey School of Business, 'Keda's SAP Implementation').... Keda mainly attempts to offer innovative products to its customers with the purpose of enhancing their level of dependency and consistency as well as to retain its market share among other competitors (Richard Ivey School of Business, “Keda's SAP Implementation”)....

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Keda's SAP Implemetiation Case Report

3 pages (750 words) , Download 3 , Admission/Application Essay

Keda mainly attempts to offer innovative products to its customers with the purpose of enhancing their level of dependency and consistency as well as to retain its market share among other competitors (Richard Ivey School of Business, “Keda's SAP Implementation”).... Keda's SAP Implementation Case Report Table of Contents 1 Table of Contents 2 Overview of Essential Case Facts 3 Identification of Major Issues/Dilemmas 4 Positives and Negatives of Two Alternative Paths of Action 4 Recommendations 5 Essential Concepts 6 Works Cited 7 Overview of Essential Case Facts Keda Industrial Company Ltd (Keda) is a renowned Chinese organisation in the segment of ceramic machinery manufacturers....

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Brand Loyalty for the Apple iPhone in the UK Market

42 pages (10500 words) , Download 4 , Dissertation

This research project 'Brand Loyalty for the Apple iPhone in the UK market' will focus specifically on the iPhone product to determine brand loyalty and define its role in improving Apple's sales and competitive position in the UK market.... accomplish these sales successes and continue to maintain such high market share with its technology products in a highly dynamic, evolutionary and competitive marketplace?... With the launch of the firm's iPhone 1 in 2007, Apple has achieved significant brand loyalty for its innovative smartphone designs and concepts from customers that appreciate its competitive features, user-friendly design, and diverse systems and options....

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Online Food Ordering System

10 pages (2917 words) , Download 4 , Research Proposal

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he research will enable the understanding and segmentation of the market needs and enable the development of a targeted system that will in turn enable the increase in market competence.... The implementation of the system, thus, serves an existing market gap and will be instrumental in revolutionizing the way hoteliers operate.... -food ordering system will seek to fill the market gaps and voids that have resulted in the implementation of other similar systems....

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The Great Escape

15 pages (3750 words) , Download 2 , Assignment

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The management plan is helpful in analyzing the conditions facing the organization in relation to the existing market segmentation and customer satisfaction.... Significantly, the entire plan included time allocated for non-productive or overhead operation for instance external and internal meetings, the production of management documentation, project reporting, and time spent on other indirectly related activity (Kozak-Holland, 2007) The critical path of the project comprised of various activities: product design, market analysis, detailed product design, product design selection, test prototype, order production design, and finalized product design....

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Strategy for Mega Bastard Corporation - Bionic Limbs

7 pages (1750 words) , Download 2 , Essay

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ibb, Sally (1998) Marketing segmentation: Strategies for Success.... This paper "Strategy for Mega Bastard Corporation - Bionic Limbs" focuses on the successful research and development in bionic limbs making that has opened a new market segment for a promising product.... Mega Bastard Corporation plan to enter this market may be quite a profitable strategy.... The inventor of the Segway and 'Star Wars' movie showcasing viable bionic limbs has proved that there is definitely a market for bionic limbs....

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Business Operations at Dell Corporation

11 pages (2500 words) , Download 2 , Research Paper

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Regarding this context, the strategies pursued by the company are market segmentation and identification of the customer needs, listening to customer opinion and taking their feedbacks in terms of product development (Ignatiuk, 2013). ... Currently, Dell operates in almost every part of the world and has allowed them to grab a significant market share (Dell, 2013). ... n terms of market share, the company is ranked at the third position just after Lenovo and HP....

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Peter Drucker on Marketing

10 pages (2500 words) , Download 2 , Case Study

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In his own words he said, “Although I believe in the free market, I have serious reservations about capitalism.... This can be done through market research.... Same would have been the case for oil and gas companies, however sheer luck and market forces have helped them to maintain their positions so far. ... aining customer insight helps to maintain and sustain a competitive edge in the market.... rucker emphasizes the importance of change in the knowledge economy and stresses that in such an economy to gain a competitive advantage workers must be quick to identify changing trends and receptive to market conditions....

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The Benefits of Social Media

8 pages (2000 words) , Download 3 , Essay

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These theories and concepts include market segmentation, promotion, multimedia advertisement, cost effective marketing, and viral marketing.... To do this effectively, five major marketing theories and concepts are used, which are market segmentation, promotion, multimedia advertisement, cost effective marketing, and viral marketing.... According to Foss (2004), market segmentation helps marketers to identify the right consumer segment that has consumer behaviour that matches the products or services being offered by a company....

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In Search of the Virtual Organisation

4 pages (1318 words) , Download 0 , Coursework

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The competition, consolidation, increasing complexity, market segmentation and focus on cost reduction are important factors.... his helps in developing market, enhancing the value of networking events and success of formal supports like training and development etc.... ??The virtual corporation has been described as "a temporary network of independent companies, suppliers, customers, even erstwhile rivals -- linked by information technology to share skills, cost and access to one anothers markets" (Byrne, 1993 as cited by Fitzpatrick and Burke, 2000). ...

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Barclays Retail Banking in India

9 pages (2922 words) , Download 2 , Essay

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Its market segmentation was focussed on the urban population targeting the middle and higher income group of the society.... Conversely, the organization had already entered the market almost 30 years before the commencement of retail banking in the economy (Barclays, 2011).... arclays Retail Banking in India Executive Summary The key findings obtained with the virtue of the research, suggested that Barclays adopted a well-structured systematic approach to strengthen its position in the Indian market....

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The Impact of Corporate Culture on Marketing Strategy: KFC in China

16 pages (4000 words) , Download 2 , Case Study

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64) mentioned the segmentation strategy that can lead to success if applied with creative thinking as in the case of KFC where they targeted children as their main aspiring consumers which led to huge growth of the business in China.... in the Chinese way which attracts consumers whereas the outlets in remote areas like localities use the segmentation approach of marketing by dividing the target group as in the case of children mentioned earlier, wherein the outlet enters into alliances with the schools, colleges, institutions by sharing profits with the authorities....

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The Key Importance of Business Intelligence

10 pages (2887 words) , Download 1 , Literature review

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As mentioned there above, business intelligence is widely applied in customer support, customer profiling, market segmentation, market research, statistical analysis, product profitability, distribution analysis and inventory analysis.... Among the areas where business intelligence is widely applied in the company include customer support, customer profiling, segmentation of the market, research studies aimed at enhancing the company's presence in the market, statistical analysis, product profitability, analysis of the distribution channel and inventory analysis. ...

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Start Up Shoe Business

8 pages (2000 words) , Download 3 , Essay

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The quality of this multi-featured shoe will be of premium standard so that it can be positioned in the market among the premium brands.... This product will be offered in the market with high standard of customer service like 6 months after sales warranty for any kind of damages of the shoe.... Production flow of this product will be controlled on the basis of the demand of the product in the market.... It is the most effective business strategy for a new business to use rented fixed assets at initial stages, which also helps the company to easily withdraw the business in case of the worst case scenario in terms of market demand of the product....

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Technology and Productivity in the Workplace

14 pages (3500 words) , Download 4 , Essay

his reverse effect of technology is attributed to two problems that have cropped up on the use of Information and Communication Technology (ICT) tools: segmentation and loss of context.... The reason why segmentation and loss of context complicate rather than facilitate problem solving in the workplace is that information made readily available by technology is segmented into pieces such that its recipients are forced to locate the place of each piece in the puzzle....

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The Impact of Culture on International Marketing

59 pages (14750 words) , Download 5 , Research Paper

As Roby says," world-wide output and trade have grown apace with market openings and the rise of efficient global business networks these past 15 years.... This research paper "The Impact of Culture on International Marketing " examines the impact of culture on the formulation and the application of an international marketing strategy....

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The Main Development of e Marketing and its Effect on Tourism

10 pages (2500 words) , Download 2 , Essay

Experts are developing new applications for mobiles that offer a wide range of opportunities, social networks are consolidating themselves within a more transparent market where citizens are in a position to develop and provide services together, and changes in the concept of the value chain are producing new business models.... As such, it increases internal and external communications as well as facilitates market research.... Tourism industry depends highly on internet in intensifying and improving customer services, product development, market penetration, cost saving via reengineering, product delivering, and in direct marketing....

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Hospitality Service and Facilities Management

6 pages (2065 words) , Download 2 , Essay

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A differentiation of target between business and consumers has to be set because these two sectors have different purchasing behavior because of lifestyle orientation and segmentation.... It could also be placed inside a supermarket store wherein it could open a sandwich store to target the same market of students, tutors, and office staff.... A supermarket sandwich store could also expand the target market aside from those suggested above.... (2011) said that focusing on the target market will help the company strengthen the brand's competitiveness....

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Global Integrated Marketing Communication

9 pages (3072 words) , Download 0 , Essay

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om/definition/segmentation-strategies.... Global Integrated Marketing Communication Considering the existing globalized market, many business organisations have seen the internationalisation of their activities and performance as a way to remain competitive.... This choice concerns firms starting to market in abroad and those already operating globally and that are considering expanding into more markets (Ringland & Young, 2006 p.... This decision can be made when the international marketer explores one strategy in all the countries, or customizes the elements to every market....

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Hospitality Service and Facilities Management

6 pages (2065 words) , Download 1 , Report

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A differentiation of target between business and consumers has to be set because these two sectors have different purchasing behavior because of lifestyle orientation and segmentation. ... (2011) said that focusing on the target market will help the company strengthen the brand's competitiveness.... ho is your target market ... here is your target market located?...

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Strategic Marketing Management

13 pages (3250 words) , Download 4 , Essay

On the other hand, these developments in the market also present opportunities for business organizations especially in the way they market their products and services to their specific target markets.... he Ansoff's Matrixis is a tool in strategic management which is utilised in order to aid managers in deciding the product and market growth strategy of a business organization....

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Marketing Plan of John Lewis

14 pages (3500 words) , Download 4 , Research Paper

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This study discusses situational analysis which will include the strategy of John Lewis, its customers and the SWOT analysis of the organization.... This paper will shed light upon the marketing plan of John Lewis that is one of the biggest departmental stores in the UK; the marketing plan will comprehensively cover all the important internal as well as external factors....

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Strategic Management of Carnival Corporation

36 pages (8242 words) , Download 3 , Coursework

Thus it gives a strong message that it would try and sustain its positions as a cruise market leader while simultaneously bolstering and expanding its spot when it comes to the rest of the tourist industry.... P&O is another contemporary brand with a capacity of 8,844 targeting mainly the UK market.... Carnival's Luxury Brands include Seaborn Line with 3 luxury yachts and 624 passengers and Windstar Cruises targeting a demographic of 30-50-year-old customers....

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Sales Plans for Vuvu Bakery

16 pages (4161 words) , Download 0

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Sale teams for the bakery have assisted in promoting sales, advertising, and market segmentation plans.... Sale plans for organization therefore need to be in line with market conditions.... They also need to lean on customer preferences and the market share.... uyer behavior of customers and organization influences market share as well as company profits.... These organizations further advertise and market its products....

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Business Analysis of John Lewis Partnership

13 pages (4009 words) , Download 4 , Outline

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As this is done, it helps to stimulate loyal customers and responses among those that are in the community (Shi, 2007).... This is a main problem with those who are in the retail industry, specifically because it changes the outcome of which customers will decide to shop in a specific area and will also alter the relationships and partnership that are provided within the company (Messinger, 2007).... This diversity is followed by finding partners and small business owners that can tap into the retail store as a part owner....

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The Impact of the Recession

4 pages (1191 words) , Download 2 , Essay

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Where once major companies in this industry, such as Pizza Hut, used psychographic segmentation and targeting to gain attention and loyalty, they are finding it more difficult to compete especially when their products carry high price tags over competition.... This is even apparent in how grocery stores market their food products, with the new value-based consumer searching for low-cost products.... The vacuum market is a mature market, however it has seen sales fall from 2004-2009....

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Branding Innovation of Coca-Cola

11 pages (3230 words) , Download 0 , Case Study

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Coca-Cola practices market segmentation so that it can retain its market share with a price mix that is according to customers' spending patterns.... "Branding Innovation of Coca-Cola" paper argues that Coca-Cola company has been in the process of creating an impression in the energy drink market but with little success.... Coca-Cola has the resources in market knowledge and the required capital to invest in technological support.... The target market will involve children above 12 years to an older population who want to keep themselves healthy and energized....

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E-commerce Issues for Small Business

41 pages (10250 words) , Download 2 , Dissertation

This form of business is able to reach a global market.... A manufacturer can sell or market through the Internet on a ‘virtual' platform but will make huge profits in the real world as he can now get through to a buyer or supplier any where in the world.... The manufacturer, vendors and customers can directly communicate with each other rather than letting intermediaries mediate.... Business to Customer e commerce enables customers to directly get in touch with manufacturers....

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Essays on Finding Customers - Market Segmentation