Comparative Reflection between Spotless Group and Kraft Food - Case Study Example

Comparative Reflection between Spotless Group and Kraft Food By student’s name Course code +name Professor’s name University name City, state Date of submission Comparative Reflection between Spotless Group and Kraft Food In the food and beverage sector the most crucial factors to consider is on food safety, and quality standards. According to Spotless group ltd and Kraft foods are food and beverage companies located in Australia customer satisfaction with quality products are they key objective. They offer hospitality and catering services to clients from different areas in the country. This paper aims at analyzing their performance by analyzing their services to customers, and intangible aspects that affects their employees. Brief description Spotless is an Australian company that is owned, operated and managed in order to provide integrated management services in numerous areas. The company is proud in its heritage, capabilities, and knowledge within its operations across Australia. The company’s integrated offerings help its customers to enjoy their food and beverage services through a central conduit that increases on efficiency and reduces the cost (Kraft Walker Cheese CO. 1930. Pg 14). Spotless capabilities and knowledge makes sure that there is compromise in safety especially in the hospitality and catering sections. The company’s scale and size gives it flexibility, resources as well as financial asset that enables it to have a successful partnership with the clients on key projects. These aspects ensures that the company provides cohesive, high quality and customized services to its customers. For more than 50 years Spotless group has managed to improve on its services to become a principal name in the hospitality management and catering services. Their clients in the food and beverage section include aged care facilities, hospitals, mining sites performance and function venues, exhibition convention centers and Airports. On the other hand, their capabilities fall in the following areas. Food and beverage services Fast service retail catering franchises Offering services in Cafeterias and cafes Corporate hospitality facilities Function catering Sufficient dining services. The company differentiates its services by using portfolios of successful brand formats which have a network of franchise relationship with retail food brands whose profiles are highly rated in the food and beverage market (Parker, 2006).pg 23). Spotless group invests its resources towards realizing high level of quality services and offering well developed support systems that are receded by the corporate reputation of the company. Brief description Kraft Foods Kraft is the second largest food and beverage company in the word. It produces products in around 170 countries. The company is a category leader in the chocolates, confectionary and spreads. The products made are widely known, for example, cream cheese and Cadbury daily milk. In the investment story the company managed to acquire Cadbury in the year 2010.In Australia, Kraft food operates three centers of quality manufacturing plants located in Victoria, which have invested in the company significantly. These plants have also under gone major expansion where new equipment’s have been invested making them excellent centers of candy. Kraft’s food excellence plant that operates at Port Melbourne concentrates on producing grocery products. This plant is a home for the Australia’s major food R&D teams. Kraft food is currently making investments in product innovation which has resulted into the latest developments of VEGEMITE. In the year 2009, the company managed to invest $ 37 in the construction of national distribution centers aimed at improving the quality of its products. Services offered by the two companies Spotless group provides customized food catering services and solutions. Their objective is to meet the complex organizational customer needs and operations mostly in stadiums civic and function venues, arts and performance sites among others. Their services falls under the following categories, Retail Catering The companies’ qualifications in food and beverage catering franchise have managed to develop over time into a specialist retailer in fields and distinct events. There are well developed retail food brands and beverage concepts that the company has developed to work in a unique way in the environment, and offer quality services to its customers. In retail catering a wide range of snacks and refreshments are available (Busetti, Max, 1995.Pg 13). These services include a strong base in traditional and healthy contemporary choices. Some of the initiatives are the express service kiosks coffee carts and cafes. Corporate Hospitality Food Catering The market leadership in spotless group is remarkable in the development and growth of corporate hospitality catering amenities at major enduring sporting and cultural events in Australia. These adequate dining services are offered in marquees at major unusual gala events, and in iconic environments. Specialists in the company help the corporate hospitality with adequate dinning service competences (Kraft Foods Limited. 1982. pg. 17). They also play a key role in a distinctive advantage to hospitality services and consumers by providing a well-established status for delivering superior catering services on the big stage. Events and Function Catering The company can be referred to as a function catering experts because its specialization is based on superiority of food, beverages, and occasions management. There is a pool of talented staff and extensive experience, which enables the function catering service highlight a diversity of iconic venues that builds the company’s portfolio. Some of these venues include Melbourne Town Hall, , Melbourne ZINC at Federation Square, and Melbourne Cricket Ground, among other places(Parker, 2006).pg. 79) . Airport Catering Spotless operates and develops food and beverage service franchises in airports across Australia. The contract was awarded to the company based on the commercial success, inspired concepts as well as retail management network that they showed. Moreover, their extensive experience in the airport food and catering sector, which has significantly grown has managed to increase the passenger traffic in the revitalization of airport terminals. In addition, a portfolio of successful brand formats has evolved as a result of essential airport food and beverage services. As a leading operator in airport food services, Spotless group modifies each airport into complementary concepts in food outlet. In this case, their key objective is to provide its consumers with the best refreshment and catering option. That is serving its customers with freshly prepared foods as well as ready to get selections that are suitable for the whole day. Spotless also ensures that their food and beverage services that they offer in the airports are fully integrated to a full experience of the airport. These operations are kept up to the minimal levels possible. The companies staff are also able to accommodate airport strict requirements for a safety and environmental management. Kraft food services Kraft Foods Australia is a subordinate of Kraft Foods, the largest branded food and Beverage Company in the United States as well as the second largest in the world. Kraft Foods market has many leading food brands in Australia, Some of these brands include, Kraft cheese, Kraft Peanut Butte, Vegemite among others (Kraft Foods Limited, 1982.pg 45). The company managed to launch Kraft live active which is one of the Australia’s first proven cheese with low cholesterol. This product is enriched with plant sterols that occurs naturally whereby when applied in right quantities they are able to block the cholesterol absorption. This product has managed to reignite the customers liking for the cheese. It is clear that customers had been avoiding the product given its cholesterol content. They can now use it as tool to lower their cholesterol in their bodies. The other product is the Kraft live free which is leveraged to make lowest fat tasty cheese. Service critique Spotless Facility Services is a wholly owned entity of Spotless Group Limited, which is committed in ensuring that they provide their consumers with the best products and services that are of high quality and safety. In order to achieve these measures spotless has come up with a food and beverage safety standard for its suppliers that falls under storage, handling, and production as well as distribution of food related products .As a result, this safety measure will ensure that its suppliers are able to provide safe food to its operations in accordance with laid down procedures. This service critique aims at analyzing whether the Critical Control Point tool, that is highlighted in section 5 for the food development safety program are effected for safety or in elimination of all hazards attributed to food safety and quality. It is note able that all these food safety measures are limited to issues such as manufacturing practices, training among others. Implementation of these quality service program will help spotless group ltd increase on its confidence in the production and supply ability of safe and high quality food products consistently (Kraft Walker Cheese CO, 1930 pg. 9). To add on its security measures the services that they offer allows and has regular audit functions done and also on its suppliers. These procedures are aimed at ensuring that their customers receives only the best from their food products. Some of these procedures are a clear indication that the company is committed in achieving and providing only high standard products and services to its consumers.in most companies in food and beverage sector health factors are highly valued. Once they provide their consumer with faulty food they might cause death or some kind of deformities among them and therefore tarnishing their corporate image completely. The main objective of the company in the case of food safety, standards and quality is to provide a wide range of consumer base with products that are safe quality and reliable products that they will be able to enjoy repeatedly. Food & beverage critique In the food and beverage analysis it is clear that the two companies have managed to improve and maintain high safety and quality standards on these products. That is all the products and services delivered have been a delight to their customers. Extensive food research strategies have been part of their development. They have experienced personnel’s in the food and beverage areas who ensures that all consumer preferences are catered for. For example, Kraft foods has numerous food innovators that are co - located with dedicated infrastructure and world class technologies ( William, (1969.Pg 367). The two companies are able to promote innovations in the food and beverage all over the world by connecting small to medium sized enterprises, people, industry, higher education and technology through cooperative programs to provide world-class improvements (Kraft Foods Limited, 1998).Pg 45). Some of these innovative centers helps in the manufacture of new products, delivering quality testing procedures as well as providing access to world-class consumer study and brand-creation knowledge and competences. Service climate critique Spotless group There are many organizations in Australia that depend on spotless group to be able to make their business work. The greatest recognition for this company is on the great understanding that they have for their customers and the ability to deliver and manage some of the most complex and integrated solutions in the food and beverage sections. The company’s growth has been organic and strategic into a business that today offers specialized services to many organizations in the globe. The innovative group in the catering and hospitality provides unique services and solutions in the working environment, thus increasing their productivity and ensures cost reduction without conceding on safety. This happens even under the most complex work places resulting into more efficient, quality products and more flexible service every time. Spotless is a multi-national organization with over 40,000 employees and more. The company offers employment opportunities that are diverse in all the services that they deliver to their customers. Kraft foods It is clear that Kraft foods is a big employer and most of its employees are employed on full time basis in all its branches located in more than 170 countries in the world. They have excellent wages ranging from $ 18 per hour and employees work for only 40 hours per week. They also compensate on overtime, they are employees friendly and their policies are open to all (Kraft Foods Limited. (1982.pg 60). There is limited supervision thus increasing the employees morale towards work as they are able to motivate themselves in ways such as giving themselves some break among other ways. These motivation strategies used by the company enables it to hold the employees loyalty. They also feel as part of the company and they work hard towards achieving the set goals and objectives. There is also job security in the company unlike other companies that keeps on retrenching their employees. This is important to the company because it is able to retain its experienced and talented workforce reducing on operation and employee recruitment cost. It is note able that those companies that keeps on retrenching employees and employing new ones uses a lot of resources and waste time that could be used in the production process. In the case of customer complains they take good record of these complains investigate them with an aim of identifying the cause as well as the appropriate action to take to certify the complains. Such measures may include market survey, and improving on their customer care services to be able to take record of all the customer complaints and take necessary actions against them. On the other hand once the customer complaints are investigated and corrective actions taken they are documented and kept for future review. This is in regard to food safety among other quality standard factors. Reference List Kraft Foods Limited. (1982). Philly cookbook: cream cheese : 25 years in Australia. Port Melbourne, Kraft Foods Limited. Kraft Walker Cheese CO. (1930). Cheese: the ideal food, healthful, nutritious, economical ; many delicious ways serve it. Melbourne, Kraft Walker Cheese Co. Parker, P. M., & Parker, P. M. (2006). 2007 report on kraft foods brand cookies, the: world market segmentation by city. ICON Group. http://www.myilibrary.com?id=150188. Kraft Foods Limited. (1998). Vegemite rules! Port Melbourne, Vic, Kraft Foods Ltd. Busetti, Max, ( 1995) "Kraft Foods: Now One Big, Happy(?) Family," Prepared Foods, February, pp. 13+. Cahn, William, (1969 ) Out of the Cracker Barrel: The Nabisco Story, from Animal Crackers to Zuzus, Australia: Simon and Schuster, , 367 p. Read More