Spotless Laundry - Essay Example

This implies that new customers can be created. These new customers would be people previously doing their own laundry or using services of conventional laundry shops. The capital employed would come from personal equity and a very small portion will consist of loans. This is because in the initial stages of operations, it’s almost impossible to get financing from financial intermediaries. Our mission is to provide high quality, fast and reliable laundry and pressing services that would give the customer the value of their time and money.

We will strive for the complete satisfaction of our clients and work on building long-lasting relationships with them. The Laundry and Cleaning industry in Dubai, UAE is more prices focused and gives importance to quality and service than was some years back. The current laundry industry in UAE has the potential of about 0.5 billion USD per year1. New projects are coming up in the next two years, i.e. 2010 and 2011, with better technologically advanced equipment. The hotels in Dubai have mostly outsourced their laundry services to small companies specializing in this.

Laundry industry costs have risen over the years due to high labor and utilities (water, fuel, power) costs. Hence, efficient machinery is crucial for laundry companies so they can reduce these recurring costs and charge low prices to customers. Based on the descriptors in Annexure 1- Industry Maturity Guide, the Laundry and Cleaning Industry can be analyzed as to which stage in the Industry Maturity Cycle it belongs to. As per our analysis, it falls in between the late growth and very early maturity stage (Annexure 2 –Industry Maturity Cycle).

Strengths: The start-up firm’s fast, door-step service with a polite and well mannered ‘way’ of giving the service is what will be the differentiating point for Spotless Laundry. The vans of the