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The Analysis of Intercontinental Hotels and Resorts - Coursework Example

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This coursework "The Analysis of Intercontinental Hotels and Resorts" describes corporate-level analysis with strengths and weaknesses, property-level analysis and personal opinion of the author of this paper. …
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The Analysis of Intercontinental Hotels and Resorts
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Download file to see previous pages The above is the organizational chart for the European, Middle East, and African (EMEA) unit which was tasked with six hundred and thirty hotels. The regional executives of tops officers like the president of the Americas and the chief executive of the Asia –Pacific area are tasked with ensuring that certain things like growth, profits or revenues and the portfolio of the brands are achieved with the hotel operating regions. In each region where the hotel has a subsidiary, there is an executive committee which is composed of functional managers in charge of such sections as sales and marketing, information technology, finance, engineering, and legal counsel. These managers are tasked with different roles and their main responsibility is to ensure that the roles are efficiently achieved and realized (Corporate Responsibility Report).
Intercontinental Hotels Groups is an international company which is focused on giving their customers an experience which is different from other companies for the customers to have a memorable experience about their visit to the hotel. This the company achieves through efficient and effective corporate management in combination with its mature brand management. Likewise, the hotel operates seven hotel brands which are the Intercontinental, Crowne Plaza, Hotel Indigo, Holiday Inn, Holiday Inn Express, Staybridge Suites, and the Candlewood suites. The hotels' brands have been successful because the hotel deploys the use of a multi-brand strategy which always satisfies their different customers’ needs. The different brands have further been strengthened by the fact that the brand portfolio in use covers everything within the hotels' operations from luxurious hotels to resorts with great value and service. Therefore, their success in the hospitality industry is majorly characterized by the different branding strategies they have adopted in different locations for their customers ("InterContinental Hotels & Resorts"). ...Download file to see next pagesRead More
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