Internal Analysis of Sony Corporation - Coursework Example

The customer base of Sony Corporation is dispersed all over the world and includes professional customers and household consumers. The diverse product and brand line of Sony Corporation makes it one of the most versatile entertainment businesses in the world, aiming to satisfy a vast portion of the target market (Sony, 2014).

Despite the fact that Sony Corporation’s research and development initiatives differ from that of other businesses in the industry. Unlike its competitors, Sony utilizes its research and development initiatives to diversify the product offering and at the same time, keep the business portfolio flexible in order to cover up the loss of one business from the profits of other businesses. Due to the environment established within the organization that promotes long-term commitment to the organizational goals and objectives, employees consider it an honor to serve the conglomerate for a longer period. The management at Sony Corporation is also responsible for supporting and motivating newly hired employees and interns to put their best efforts towards making the business the most successful business in the world (Global Data, 2014).

Internal Analysis of Sony Corporation
Organizational Design and Structure

The business structure of Sony Corporation stands on the different pillars termed as Strategic Business Units (SBU), which is a multidivisional format of carrying out business practices in the modern world. By operating these SBUs, Sony Corporation aims at adopting a diversification strategy at the corporate level and further divide the SBUs into 3 levels of business communication flow which are as follows:

1. The Corporate Headquarters of different businesses of Sony Corporation
2. The Strategic Business Units of Sony Corporation
3. The divisions of Strategic Business Units of Sony Corporation

Sony Corporation’s business can be divided into six strategic business units, which are listed as follows:

1. Manufacturing and marketing of electronic and home appliances
2. Manufacturing and marketing of video games and video consoles
3. Production and distributing music
4. Production and distribution of movies
5. Providing financial services
6. Manufacturing communication devices and establishing communication networks (Stadtler, 2011).