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Sony - Coursework Example

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Sony Corporation is considered as being the world’s largest media conglomerate and electronic appliance manufacturer with the market capitalization of $ 18.96 billion and revenues of around $ 72 million according to the latest statistics. The principle businesses of Sony…
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Download file to see previous pages The diverse product and brand line of Sony Corporation makes it one of the most versatile entertainment businesses in the world, aiming to satisfy a vast portion of the target market (Sony, 2014).
Despite the fact that Sony Corporation’s research and development initiatives differ from that of other businesses in the industry. Unlike its competitors, Sony utilizes its research and development initiatives to diversify the product offering and at the same time, keep the business portfolio flexible in order to cover up the loss of one business from the profits of other businesses. Due to the environment established within the organization that promotes long-term commitment with the organizational goals and objectives, employees consider it an honor to serve the conglomerate for a longer period. The management at Sony Corporation is also responsible for supporting and motivating newly hired employees and interns to put their best efforts towards making the business the most successful business in the world (Global Data, 2014).
The business structure of Sony Corporation stands on the different pillars termed as Strategic Business Unites (SBU), which is a multidivisional format of carrying out business practices in the modern world. By operating these SBUs, Sony Corporation aim at adopting a diversification strategy at corporate level and further divide the SBUs in 3 levels of business communication flow which are as following:
These entire 6 SBUs of Sony Corporation have further sub-divisions that are responsible for taking care of different aspects of production and marketing of different products. It should be noticed here that each sub-division of Sony Corporation is interlinked from the viewpoint of shared products and services but the sub-divisions nothing in common with each other. The headquarter of the business in Tokyo is primarily responsible for looking after the financial and business level aspects of each SBU, but the SBUs ...Download file to see next pagesRead More
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