We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Internationalization strategy and activities of Bentley in China - Dissertation Example

Comments (0) Cite this document
Summary
Bentley Motors’ Marketing Channel Management in China Total Number of Words: 9,250 Executive Summary The automobile industry in China is one of the fastest growing in the world. To examine Bentley Motors’ marketing channel management in China, a quantitative research survey study was conducted to test whether or not the current marketing distribution channel that was adopted by Bentley Motors is effective in terms of capturing the interest of its target market and increasing the overall satisfaction of its target customers…
Download full paper
GRAB THE BEST PAPER
Internationalization strategy and activities of Bentley in China
Read TextPreview

Extract of sample
Internationalization strategy and activities of Bentley in China

Download file to see previous pages... Recently, there is a significant change in the Chinese governments’ treatment on foreign investors. In case Bentley Motors would eventually decide to expand its production line in Western China, this study highly recommends that the company should enter into joint venture agreement with a local partner. Table of Contents Executive Summary.................................................................................................................. 2 Table of Contents ..................................................................................................................... 3 1. Introduction .................................................................................................................. 6 1.1 Purpose of the Research Study ...................................................................... 6 1.2 Background of the Title Selection ................................................................ 6 1.3 Scope and Limitations ................................................................................... ...
.................. 10 2. Literature Review ........................................................................................................ 11 2.1 Socio-Economic Background of China ........................................................ 11 2.2 Automobile Industry Analysis in China ....................................................... 13 2.2.1 Market Structure ........................................................................ 14 2.2.2 Porter’s Five Forces Model Analysis ......................................... 15 2.2.2.1 Rivalry among Existing Firms .............................. 15 2.2.2.2 Potential Threats of New Entrants ........................ 16 2.2.2.3 Threats for Product Substitution ........................... 16 2.2.2.4 Bargaining Power of Suppliers ............................. 16 2.2.2.5 Bargaining Power of Buyers ................................. 17 2.2.3 PESTLE Analysis ....................................................................... 17 2.2.3.1 Political Issues ....................................................... 17 2.2.3.2 Economic Issues .................................................... 18 2.2.3.3 Social Issues .......................................................... 19 2.2.3.4 Technological Issues ............................................. 19 2.2.3.5 Legal Issues ........................................................... 20 2.2.3.6 Environmental Issues ............................................. 20 2.3 Advantages and Disadvantages of Entering the Market of China ............... 20 2.4 Marketing Channel Management of Bentley Motors .................................. 21 2.4.1 STP Model Analysis .................................................................. 21 2.4.1.1 Segmentation ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Internationalization strategy and activities of Bentley in China Dissertation”, n.d.)
Retrieved from https://studentshare.org/management/1482903-internationalization-strategy-and-activities-of
(Internationalization Strategy and Activities of Bentley in China Dissertation)
https://studentshare.org/management/1482903-internationalization-strategy-and-activities-of.
“Internationalization Strategy and Activities of Bentley in China Dissertation”, n.d. https://studentshare.org/management/1482903-internationalization-strategy-and-activities-of.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document
CHECK THESE SAMPLES - THEY ALSO FIT YOUR TOPIC
What Competitive Strategy Coca Cola Should Adopt to Develop Business Expansion in China
What Competitive Strategy Coca Cola Should Adopt to Develop Business Expansion in China? Coca-Cola in its business ventures has expanded too many developed and developing markets around the world. The company to successfully gain a competitive position in the international market has taken resort to strategic development of local distribution and bottling units.
51 Pages(12750 words)Dissertation
Influence of National Culture in the Marketing Strategy of Western Supermarkets Entering China
The dissertation aims at exploring the influence of the culture and the business strategies of the international grocery supermarket retailers of the western countries like UK, who have successfully expanded their business to China. The focus was to study the culture of China and UK and the effect of such on the consumers of these countries.
60 Pages(15000 words)Dissertation
China
Globalization increased international trade across countries, increasing business opportunities and investments and contracting boundaries between nations across the world. However, it has also resulted in stiff competition among the business organizations and hence created barriers for the entrance of new potential business firms.
33 Pages(8250 words)Dissertation
International Business Strategy (Guanxi) in China and Taiwan
It is regarded as being both important and problematic in this context. This study starts therefore with a brief history of Chinese culture as it applies to business and selected definitions of guanxi from its ancient origins in peasant society to its current forms in the modern world.
80 Pages(20000 words)Dissertation
Evaluating Internationalization Strategy
Socio-cultural 4 2.2.4. Technological factors 5 2.2.5. Environmental factors 5 2.2.6. Legal 5 2.3. Porters Diamond Analysis 6 3.0. Internationalization Environment 6 3.1. PESTEL 6 3.1.1. Political factors 6 3.1.2. Economic factors 7 3.1.3. Socio-cultural factors 7 3.1.4.
7 Pages(1750 words)Essay
The Internationalization and Brand Development of HuaWei
Data analysis 27 Data analysis 27 Findings 43 Conclusion 45 Appendix: 47 References 49 Abstract In today’s highly competitive world, fast paced change along with steady technological advancements helps in generating competitive edge for the firms as well as business entities.
40 Pages(10000 words)Dissertation
The internationalization strategies and activities of Bentley in China
rajectory of Bentley Motor 20 5.2 Context of an Emerging Economy - China 21 5.2.1 The Potential Competitor 21 5.2.2 Bentley in China 21 5.2.3 The Institutional Environment of China 22 5.2.4 Economic Environment 23 5.2.5 Government Environment 23 5.2.6 Geographic Environment 24 5.2.7 International Trade and Investment Restrictions 25 5.2.8 Factor Endowment 26 5.2.9 Risk Factors 27 5.3 Bentley’s Expansion in China 27 5.4 Case Study - Bentley 28 5.4.1 Mode of Entry of Bentley 29 5.4.2 Sales of Bentley Cars in China 29 5.4.3 Marketing Strategies of Bentley in China 30 5.4.4 Feasible Alternative Strategies for Bentley 31 5.4.5 Entry Mode of Bentley in China 31 6.DISCUSSION 33 7.CONCLUSION AND RE
34 Pages(8500 words)Dissertation
Strategy Management in Small Export Business of China
The dissertation includes the components of the small firms of China, their analysis from the strategic perspective, framing research questions for the survey, conducting a survey based on the industry, evaluating the findings obtained, drawing the conclusion and suggesting appropriate recommendations for the issues faced by the industry.
58 Pages(14500 words)Dissertation
Market entry strategy of retailer in China - The case of Walmart
However, this posed challenges as retail grocery is a highly competitive, low-margin and high volume industry dominated by global chains where local adaptation is the key to success. China too attracted foreign retailers although government regulations in China in the 1990s were not very supportive of foreign retailers.
56 Pages(14000 words)Dissertation
The Internationalization Process of Mapfre
The following objectives have been established to maintain focus of the study on the Assistance unit of MAPFRE to achieve the above aim. To determine the reasons which lead MAPFRE to embark upon the globalisation trend, to identify the reason of success in Americas and Mediterranean countries and failures in Germany, Japan and UK, etc.
35 Pages(8750 words)Dissertation
Let us find you another Dissertation on topic Internationalization strategy and activities of Bentley in China for FREE!
Contact us:
+16312120006
Contact Us Now
FREE Mobile Apps:
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us