Strategy management - Essay Example

According to Yip, internationalization is driven by market, cost, government and competitive drivers, which influence the level of market competitiveness and success of globalization. In the telecommunication industry, globalization has become a major way of improving sales, market control and performance (Yip, Biscarri & Monti, 2000). Companies such as apple, Samsung and Nokia have entered markets in different parts of the globe including emerging and developed countries. Market driver remains the major motivation for globalization by most of these companies as it seeks to improve its presence, perception and performance in the market.

Market drivers describe the needs and preferences of the customers, the existence of global demand among others (Lal & Strachan, 2007). Telecommunication industry is one of the most dynamic sector in which consumer loyalty is not assured and changes in taste and preferences affect the demand of different products. Within the telecommunication industry, products such as mobile phones, smartphones and computers perform based on how they satisfy the needs of the market. Companies such as Samsung and apple have upped the competition in the telecommunication industry, developing a strong market control as compared to other companies.

The companies in demand in Africa, Asia and other parts of the world due to the strong consumer preference that has emerged due to the sleek designs and consumer centrality adopt Apple products. This has caused a need for these companies to enter into new markets and fill the void currently within the global market beat the strong competition (Yip, Biscarri & Monti, 2000). Cost drivers include the need to adopt scales economies, improved supply chain and exploitation of country specific cultural differences across the globe.

To achieve the economies of scales, businesses cannot continue serving the national or domestic markets. As a result,