Balance scorecard - Coursework Example

Jack (2009) explains that in the USA currently, the horticulture farming achieves a gross total of $98.9 billion and it’s ranked the third largest in the US agricultural industry. Grains farming accumulate to $111.3 billion while beef farming accounts to $99.2 billion dollars annually. Horticultural farming performs better than poultry, cotton and wool farming combined. It is estimated that the greenhouse horticulture would increase to 9.3% of the total agricultural sector by the year 2018. Greenhouse horticulture output leads to 3.

5 million tones of agricultural produce annually which accounts to 5% of the agricultural output. Currently, the Gross Value of Production (GVP) generated by each employee accounts for $295,648 annually. A total of $9227 is generated per hectare in the gross value of production. Jack (2009) further illustrates that in terms of the Gross value of Production (GVP) developed per hectare, horticulture is the third successful productive sector in the agricultural industry followed exceeding poultry farming.

From the analysis it can be noted horticulture has vast opportunities for financial success which the nursery volunteers can embrace. Niven (2010) describes that Business Scorecard (BSC) was coined by Robert Kaplan from Harvard and David Norton in 1992 in the measurement of intangible assets which played a vital role in the increase of their financial figures. Kaplan and Norton believed that for managers to improve on their management of intangible assets; they had to incorporate the measurement of their value into their management programs.

After the formulation of the business model several companies adopted it and 15 years down the line, it was further adopted by thousands of other public, private and nonprofit companies. The concept was further expanded to include the communicating, describing and implementation of the strategy. The four BSC perspectives include the learning and growth perspective, the customer perspective,