Name Institution Instructor Course Date The main Developments of e Marketing and its Effects on Tourism Having grown to become a pillar of the global economy, econometrics traces the growth of tourism sixty years back. Fact-findings put across that, tourism growth and development owes its success to social change, political corporation, and far-reaching advances in technology in both infrastructure and communications (United Nations, 2004:3)…
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This essay will seek to address some of the major developments of e marketing and their effects on tourism. Additionally, it will also look at the major issues related to technology and innovation as well as their impacts on global tourism. Understanding and managing technological change and innovation To begin with, the recent advances and developments in connectivity and power processing facilitated by Information Communication Technology are undeniable. It is also agreeable and true that the expansion of broadband is part of the greatest challenges of the 21st century, which, once the world overcomes it, will witness the end of the ‘plague of distance’ that exists globally. Simultaneously, the ‘smart world’ in which are living in whose landscape albeit experiencing a permanent process of evolution is offering clearer, becoming friendlier, and presenting solutions that serve in reducing money and time and opening new paths towards the personalization of products and services. At this point, it is understandable that, in this world, in spite of its tones of inequalities offers an immense space to increase travel, because many barriers that once prevented or slowed global travel are gradually declining (Alipour, 2011:1). As of today, combination of technology and price comparison is increasingly shaping the activities of tourism. Experts are developing new applications for mobiles that offer a wide range of opportunities, social networks are consolidating themselves within a more transparent market where citizens are in a position to develop and provide services together, and changes in the concept of the value chain are producing new business models. In other words, change is becoming more constant and obvious, just as the opportunities that it is creating and presenting. However, technological advancements are presenting a challenge for the tourism industry. It is therefore vital understand the main trends that are influencing supply and demand, to know what is managing the change in the external environment while evolving at the same rate (McMaster, Kato, and Khan, 2005:12). Moreover, it is congruent to converse with the improved capacity for tourism organizations to respond via policies that can better integrate diverse interests, taking into account the whole range of potential of a destination. Business analysts recognize the internet as a widely and extremely valuable tool of marketing. This is because; the internet gives substantial merits over traditional methods of communication. The offers increased customer involvement in controlling transactions, increases the speed of transferring and retrieving information, and reduces the costs involved in communication. The internet is offering the tourism industry a greater flexibility of using the marketing mix (Kim, 2004:5). As such, it increases internal and external communications as well as facilitates market research. Tourism industry depends highly on internet in intensifying and improving customer services, product development, market penetration, cost saving via reengineering, product delivering, and in direct marketing. The use of internet transformed the tourism indus
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Hence, planning is an essential element in supporting the long-term sustainability of developments in tourism. Boosterism as an approach to planning is linked with tourism policy statements, which is usually based on the assumption that; tourism is naturally good and it should be developed no matter the circumstance (Inskeep, 1991 pp 77).
Research has shown that the travel and tourism industry is mainly dominated by big organisations which are often concerned about satisfying the needs of the rich and affluent travellers. These big players in this industry often overlook the importance of cultures especially in developing countries whereby the local people will end up not benefiting from the gains generated by the tourism industry.
E-marketing is a faster means of creating business relationships not only locally but around the globe. With it affecting the four main areas of marketing, it has proved to be efficient means of doing business. The four main areas of marketing include the customer, the cost, convenience and communication.
Given this, the company thus also believes that advertisement and investing on other supportive facilities is of great help to the company. Regarding political factors, the company faces fluctuation taxation policies from the different countries they engage in around the world, some of these policies are not favourable for trade as they demand much in terms of taxes.
Section 3: Political Factors Affecting International Tourism – This section discusses the political factors affecting international tourism. Section 4: Environmental Factors Affecting International Tourism – This section discusses the environmental factors affecting international tourism.
The most influential political factor which is shaping the international tourism industry is the more significant role played by the World Tourism Organization (WTO) in influencing its member countries. One of the most notable projects of WTO is The Silk Road Project which revitalizes the ancient highways used by Marco Polo through tourism.
The study of tourism and its changes reflect the advent of new approaches and ways of thinking in modern society. The changes in tourism mirror the changes from modern society to postmodern society (Katsumi, 2002). Tourism has often been characterized as a modern quest for authenticity.
Evidently 'The tourism industry is very resource and land intensive. The introduction of tourism will imply an increased stress on resources available'(UNCSD NGO Committee 1999). It is important understand the different roles between state, regional, private and state tourism organization, thus one would better realize the initiatives of marketing undertaken by those bodies to local and regional markets.
This research will begin with the statement that organizations are constantly dealing with issues concerning the commodities to sell in the market, the target market and the right quantities to sell. The sales team needs to be involved in strategy development, which involves research and data collection to enable the application of data-driven strategy.
Marketing is of great importance in tourism and travel as it is the main management impact that determines the size and conduct of the tourism sector in the international market. It is about anticipation and the identification of the wants and desires of the specific market
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