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Essays on Segmentation Targeting and positioning of hotels
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88688
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on "Segmentation Targeting and positioning of hotels"
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Business Continuity Plan of Firefish-Inc Company
12 pages
(3132 words)
, Download 0
, Case Study
Free
The company that is the subject of this paper "Business Continuity Plan of Firefish-Inc Company" is integrated in Nevada on the 29th of April in 2008 under the name Firefish-Inc.... It resides in this office, whereby it is chartered by means of an associate of Harshawardhan Shetty, without paying any rental fee....
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The Desire for Fitness
10 pages
(2833 words)
, Download 2
, Essay
Free
The paper "The Desire for Fitness" tells us about one's ability to execute daily activities with optimal performance, endurance, and strength with the management of disease, fatigue, and stress and reduce sedentary behavior.... ... ... ... Regular exercise and physical activity promote strong muscles and bones....
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Cross Border Acquisitions and Synergies
36 pages
(9000 words)
, Download 2
, Literature review
Premium+
As the paper "Cross Border Acquisitions and Synergies" outlines, Shimizu state the strategy of acquisitions have been a popular approach for companies to enter new markets under planned expansion as a way to position the company in foreign markets, acquire customers or assets and other advantages....
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Side Effects of Anti-Depressants on Older People in the United Kingdom
18 pages
(5165 words)
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, Literature review
Free
Such drugs especially targeting the depressive symptoms may not have been prescribed with attention to the side effects.... The current practice (Lieb, 2012), targeting the use of antidepressant stipulates that, the drug used is replaced if the action of the drug does not affect or improve the patient's condition.... ivingston et al, (2012) conducted a study targeting the use of antidepressants and the risk of falls amongst older people staying in a nursing home in the United Kingdom....
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Becoming a Victim of Crime
27 pages
(8478 words)
, Download 3
, Dissertation
The CSEW identified the need to provide statistics on victimized youth and since 2009 their survey has included a separate questionnaire targeting children between the age of 10 and 15.... This dissertation "Becoming a Victim of Crime" focuses on crime in the United Kingdom that has become part of everyday life, from stolen valuables to brutality and violent crimes....
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Interaction between Business Strategy and the Use of Guanxi in China
10 pages
(3197 words)
, Download 2
, Research Proposal
Free
This research "Interaction between Business Strategy and the Use of Guanxi in China" aims at collecting data that will be used to analyze the situation and give objective recommendations on the best business strategy to adopt in the whole issue for businesses to be sustainable.... ... ... ... The research in the relationships in business in China has attracted interests from different stakeholders and therefore, there is a necessity to focus on the current as well as the past issues related to the topic....
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Assess of the strategies and processes as compared to traditional bricks and mortar businesses
10 pages
(2500 words)
, Download 2
, Essay
Free
In his book Business at the Speed of light, Bill Gates1 mentions that The Web Work style Eases Geographic Constraints.... He explains that before the before the Web, most workers were confined by geography.... Web communication is changing the requirement that you have to live close to work.... ... ...
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Advise to Rig Repair & Parts Limited in its International Business Expansion
15 pages
(3750 words)
, Download 2
, Coursework
Free
This paper provides advise to Rig Repair & Parts Limited, a Scotland based rig repair/maintenance company that also provides parts and components of similar hardware to companies.... This paper provides advice on contract-related issues between the company and some partners.... ... ... ... Rig Repair & Parts Limited (referred to as RRP in this article) is now considering a territorial expansion drive through the appointment of an agent in South Africa....
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Trust-Mart expansion on to UKs supermarket retail market
12 pages
(3000 words)
, Download 2
, Assignment
Free
Retail Marketing
... he study is based on one of the retail supermarkets of China named Trust-Mart.... The study will describe the strategic analysis of Trust-Mart and its operational challenges that it might face while expanding its business into UK's supermarket retail industry.... ... ... ... The supermarket retailing industry is one of the strong competitive industries in China....
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Consumerism as a Subset of Changing Societal Expectations and Its Norms
14 pages
(3500 words)
, Download 2
, Research Paper
Free
The paper describes the studies on consumer behaviour that are in a constant state of flux with a fundamental precept of 'hard selling' as its driving force.... Consumer behaviour has been associated with sex and gender.... Recent times have witnessed a change from the sense of male or female consumerism....
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Hewlett-Packard vs Dell
10 pages
(2897 words)
, Download 2
, Research Proposal
Free
From the paper "Hewlett-Packard vs Dell " it is clear that there is a tight competition between HP and Dell in terms of maintaining its market shares in Australian markets.... Therefore, marketers should remain focused maintaining and improving the positive image of both brands.... ... ... ... Aside from keeping the quality of portable computers competitive in the market, marketers are strongly advised to carefully analyze the social class of its target consumers to ensure the effectiveness of its marketing communications....
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An Expansion of the Universitys Operations Into Global Markets
13 pages
(3250 words)
, Download 2
, Book Report/Review
Free
This report sets out the case for the introduction of a master's programme in tourism and management by e-learning for overseas students.... It provides full justification for the need for this new programme.... It describes the methodology used to develop the idea and product.... ... ... ... The teams required to create and test the product will be outlined, together with the opportunities for knowledge creation, sharing and learning that will form part of the product development process....
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How Supermarkets in the UK Have Coped with the Recession
8 pages
(2000 words)
, Download 2
, Case Study
Free
The paper 'How Supermarkets in the UK Have Coped with the Recession?... states that before the crisis, the performance of supermarkets in Britain had been significant; on the other hand, people in Britain tend to spend on buying products in supermarkets.... ... ... ... The strategic initiatives of British supermarkets can be evaluated by referring to the similar practices of supermarkets in Spain; research developed by Rubio (2009) across the supermarkets in Spain in regard to their strategic responses to the increased competition; it was revealed that 'the competitive situation that best characterizes this sector is that of the modified efficient structure'....
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The Benefits of Strategic Information Systems
10 pages
(2500 words)
, Download 3
, Coursework
Free
The paper 'The Benefits of Strategic Information Systems' evaluates the dependency of modern day organizations on information systems to perform their everyday functions.... The use of information systems has been adopted by all manners of organizations.... ... ... ... The author states that the primary goal of every business organization is to minimize their costs and maximize their profits, there are numerous ways in which information systems can help companies in achieving this objective, however, this objective can only be achieved once information systems are fully integrated into the company....
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Strabag Construction Company
13 pages
(3250 words)
, Download 2
, Essay
Free
The paper focuses on evaluating the position of the Russian construction industry and thereby justify Strabag's reason for choosing such for future growth.... Strabag Construction Company is a multinational construction company having set up different branches in several regions round the globe....
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Ethical Issues of Barclays
12 pages
(3000 words)
, Download 3
, Essay
Free
The paper mainly focuses on the lack of ethical practices existing in Barclays due to which it had resorted to fraudulent practices.... A vivid analysis has been conducted on the importance of PR and corporate decision making so that ethical issues faced by the company can be mitigated.... ... ... ...
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Managerial Decision Making
8 pages
(2000 words)
, Download 2
, Term Paper
Free
The following term paper "Managerial Decision Making" dwells on the importance of the business decision-making process to a fashion store.... As the author puts it, the research culminated a number of sources to arrive at a concrete conclusion on what decision making can render to a company.... ....
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Current Challenges of Using Social Media
12 pages
(3000 words)
, Download 3
, Dissertation
Free
This paper 'Current Challenges of Using Social Media' presents an analysis of the current challenges facing the use of social media in society today.... Social media is a vital resource offering a platform where communication and interactions warrant sharing of ideas among a vast and a range of audiences....
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Major Trends in Globalization
10 pages
(2500 words)
, Download 2
, Essay
Free
The essay 'Major Trends in Globalization' will focus on key elements and dynamics of global strategy, including the definition of global strategy, reasons for adopting the global strategy, how companies globalize, factors affecting the globalization strategy, and major trends in globalization.... ...
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McDonald's and its cultural branding principle through effective communication process
10 pages
(2500 words)
, Download 3
, Essay
Free
This paper "McDonald's and its cultural branding principle through effective communication process" is to understand the association between media and the brands of McDonald's across the globe.... It is evident that media have created an impact on the brand's company.... ... ... ... From its humble beginning as a small barbeque restaurant, McDonald's today is one of the gigantic international companies operating with more than 32,000 restaurants operating across more than 100 countries in the world to at least 60 million people every day....
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Implementation of Information and Communication Technology in SMEs
15 pages
(3750 words)
, Download 3
, Assignment
Free
The paper provides Gap analysis by comparing the current scenario and services provided by the QDB with the objectives of Supreme Council of Information and Communication Technology (ictQATAR) and best practices available locally or internationally to facilitate the SMEs through the application of ictQATAR....
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Compare the travel journal to an online travel blog
13 pages
(3250 words)
, Download 2
, Essay
Free
This essay describes the characteristics of travel journals in comparison to those of online travel blogs.... The comparison between travel journals and online travel blogs leads to the assumption that the differences between these two sources are not as many as initially thought.... .... ... ... Travel journals have the advantage that can be used for documenting events without necessarily having access to Internet....
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Descartes First Meditation paper and Moore's Certainty paper
4 pages
(1000 words)
, Download 2
, Essay
This research paper had the aim of discussing various issues including equity financing which is an approach employed to produce share capital resources from external investors.... There are various sources of share capital, which include venture capitalists and business angels.... ... ... In addition, the research provided detailed information concerning the benefits and drawbacks of raising equity finance and in particular to Peter and Julie's concept....
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Role of Brand Elements in Developing Brand Equity
12 pages
(3000 words)
, Download 4
, Essay
Free
In the research paper 'Role of Brand Elements in Developing Brand Equity' the author analyzes branding as a process intended for building awareness about a product or service.... Branding enhances customer loyalty towards a particular product or service.... ... ... ... The author states that some of the major elements of brand equity are; changing market share, profit margins, consumer recognition of logos and other visual elements....
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The Positive Benefits and Negative Drawbacks of the Dawn of the Facebook and Twitter Era
10 pages
(2500 words)
, Download 2
, Assignment
Free
This paper "The Positive Benefits and Negative Drawbacks of the Dawn of the Facebook and Twitter Era" considers many of the positive and negative attributes that the introduction and widespread use of social networking sites similar to Facebook and Twitter have had on society as a whole.... .... ...
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Business Plan for Entertainment Seminar
11 pages
(2960 words)
, Download 2
, Research Proposal
Free
This paper ''Business Plan for Entertainment Seminar'' tells us that the Principal purpose of this plan is to justify and put into picture the amount of capital required.... Supplementary purposes of this business plan are: Act as an Operating Guide for the company and its chief executives, Act as a Policy Guide....
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Successful Business Model of Apple
12 pages
(3542 words)
, Download 2
, Essay
Free
The essay "Successful Business Model of Apple" focuses on the critical analysis of the successful business model of Apple, one of the world's most successful companies.... The huge success of Apple has been a reference of discussion on the secrets of business development.... ... ... ... The success story of Apple is attributable to its innovative business model....
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The Service Value Chain of The Knights of Columbus
10 pages
(3044 words)
, Download 2
, Case Study
Free
The author of this paper "The Service Value Chain of The Knights of Columbus" provides the reader with a more informed understanding of the Knights of Columbus organization and the services provided to the members in order to improve their living standards.... .... ... ... The paper explores and evaluates the way services can create value in the service interaction and the related processes....
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The Management Team and Organizational Chart
9 pages
(2764 words)
, Download 2
, Essay
Free
This essay "The Management Team and Organizational Chart" will look at the Bern beer festival that is a social type of event, and personnel who have the necessary capabilities and prior experiences required for managing such an event successfully and professionally.... .... ... ... All the key entities of the event management team would have to work in perfect collaboration and cooperation to ensure the establishment of a smooth flowing and efficiently organized festive event....
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Briefing on Impact of Current Trends or Future of Public Relation for CEO's TED Speech
10 pages
(2965 words)
, Download 2
, Essay
Free
"Briefing on Impact of Current Trends or Future of Public Relation for CEO's TED Speech" paper attempts to present the impact of current trends or the future of public relations.... The briefing on the stated topic will focus to contribute to the preparations of a TED speech delivered by the CEO....
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Service Quality and Customer Satisfaction in a Telecom Company
9 pages
(2749 words)
, Download 2
, Literature review
Free
The review "Service Quality and Customer Satisfaction in a Telecom Company" focuses on the critical analysis and evaluation of the major issues of service quality and customer satisfaction in a telecommunication company.... Customer satisfaction is a basic marketing construct in all kinds of industries....
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Enhancing Employability & Employment
13 pages
(3755 words)
, Download 3
, Essay
Free
The paper "Enhancing Employability & Employment" states that the Human Resource (HR) department of Ernst &Young would be endowed with the responsibility of implementing the change management techniques and also provide technical expertise for the implementation of rules, policies, and regulations....
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Managing Communications, Knowledge and Information
13 pages
(3558 words)
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, Assignment
Free
The concept behind this is to place information technology in a context of management and examine its effect on organizational learning in an organization.... ... ... ... The paper "Managing Communications, Knowledge and Information" is an outstanding example of a management assignment.... The purpose of this assignment is to discuss the role of Managing Communications, Knowledge and Information....
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Critical Analysis of a Specific UK Magazine
12 pages
(3311 words)
, Download 2
, Case Study
Free
The study "Critical Analysis of a Specific UK Magazine" focuses on the critical analysis of the major issues in a specific UK magazine in its own right and the broader context of its particular sector and parent company.... It draws on core, independent, critical reading, and relevant research.... ...
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How Consumers React to the 24-Hour Service
11 pages
(3193 words)
, Download 0
, Research Proposal
Free
The paper "How Consumers React to the 24-Hour Service" is an excellent example of a research proposal on management.... The tube is the best innovation to occur in London's transport sector.... The 24-hour advanced Tube service will carry more passengers than ever before.... ... ... ... The paper "How Consumers React to the 24-Hour Service" is an excellent example of a research proposal on management....
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What Is E-Commerce
10 pages
(2796 words)
, Download 2
, Essay
Free
From the paper "What Is E-Commerce" it is clear that a small company also desires to spread its wing in the age where technology would love to evolve newer dimensions to efficiently capture business functions and manage the flow of information to enhance the customer base.... ... ... ... Technologies can envelop almost all but efficient management of such systems needs to be done on a periodic basis taking into consideration the feedback from the customers....
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The Corporate Reputation
12 pages
(3282 words)
, Download 0
, Essay
Free
The paper ''The Corporate Reputation'' is a great example of a Management essay.... Studies carried out the world over reveal the fact that corporate reputation, its measurement, and its management, needs to be high on the agenda of all corporate giants.... ... ... ... The paper ''The Corporate Reputation'' is a great example of Management essay....
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Brand Reputation Strategy Designed for Hilary Clinton
11 pages
(3204 words)
, Download 0
, Case Study
Free
The paper "Brand Reputation Strategy Designed for Hilary Clinton" is an outstanding example of a marketing case study.... Brand reputation strategy is a phenomenon to communicate the strengths of a brand across the target audience.... ... ... ... The paper "Brand Reputation Strategy Designed for Hilary Clinton" is an outstanding example of a marketing case study....
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Strategy of Apple Computer Inc
10 pages
(2639 words)
, Download 2
, Essay
Free
The paper "Strategy of Apple Computer Inc" discusses that 'maximizing' profits have been considered to be the objective of any organization.... Not any more.... ... ... ... his criterion has been discarded.... Now organizations are supposed to have multiple objectives, monetary as well as non-monetary....
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Consumer Decision Making in 2010
10 pages
(2500 words)
, Download 2
, Essay
Free
This essay "Consumer Decision Making in 2010" focuses on the different companies that spread along a global scale and are endeavoring to tap newer markets and gain a large number of customers through the marketing of products and services in the online sphere.... .... ... ... The perception pattern of the consumers while deciding to purchase a certain product or service is governed by a large group of external factors which constitute the person's external environment....
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Decline in Sales of the Products of Best Bakers
11 pages
(3039 words)
, Download 2
, Book Report/Review
Free
From the paper "Decline in Sales of the Products of Best Bakers" it is clear that failure to identify the specific customer was found to be a cause of Best Bakers' sales drop.... All this while, the company had been producing pastries oblivious to the consumer's taste and preferences.... ... ... ...
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Buyer Behaviour and Concept of Extended-Self
12 pages
(3545 words)
, Download 0
, Essay
Free
The author of the paper "Buyer Behaviour and Concept of Extended-Self" will begin with the statement that consumer behavior is widely regarded as one of the fundamental determinants of an organization's success in the contemporary business environment (Ali, 2009).... ... ... ... Marketing managers throughout the world emphasize a lot on studying consumer behavior and their buying patterns in order to design their marketing campaigns and thereafter the products (Brown, 2008)....
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Challenges for the Collaborative Electronic Markets
7 pages
(2445 words)
, Download 3
, Essay
Free
The paper "Challenges for the Collaborative Electronic Markets" states that Electronic Markets are the recent online trading network platform that links sellers the buyers together for exchanging goods and services, without any mandatory face-to-face interaction during spot trading.... ... ... ... Most of the EMs are two-way networks or collaborative in nature....
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Ethical Issue Strength and Sales Activities
10 pages
(2997 words)
, Download 0
, Essay
Free
"Ethical Issue Strength and Sales Activities" paper argues that norms and values evolve and dictate how ethical decisions are made in the webs of interactions in the sales environment.... Thus, it is important to develop a research agenda that places greater emphasis on these interpersonal relationships....
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Business in Focus, Challenges of Global Privacy Compliance
12 pages
(3405 words)
, Download 2
, Essay
Free
The paper "Business in Focus, Challenges of Global Privacy Compliance" highlights that the Children's Online Privacy Protection Act ("COPPA") specifically protects the privacy of children under the age of 13 by requesting parental consent while using the internet.... .... ... ... In today's information society, the processing of personal data has become a part of everyday life....
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The Key Characteristics of the Implementation of Virtualization and Its Usefulness for Computation
39 pages
(9761 words)
, Download 2
, Dissertation
This dissertation "The Key Characteristics of the Implementation of Virtualization and Its Usefulness for Computation" investigates issues regarding virtualization, such as architecture, data distribution and management strategies, performance issues, cost implications, and security.... .... ... ...
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The Competitive Forces and Strategic Issues of Zara
15 pages
(4296 words)
, Download 5
, Essay
Free
While it has been identified that it is extremely critical to focus on the process of market expansion for the purpose of capitalizing on the significant opportunities of business arising in the new markets, confusion exists within the company in regards to the selection as well as targeting of the new markets....
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Competitve Capability
10 pages
(2500 words)
, Download 3
, Research Paper
The U.... .... retail industry continues to experience several challenges as competition increases and the market becomes mature.... The management of Wal-Mart Inc.... is concerned with how to improve their strategies in order to maintain market leadership and gain competitive advantage.... ... ... C....
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Contemporary Public Speaking
16 pages
(4156 words)
, Download 0
, Assignment
Free
Therefore, it is easy to have the other parties joining efforts with you to find the most desired way of initiating operations while targeting profitability.... The paper 'Contemporary Public Speaking' is a pathetic variant of the assignment on communication.... Rachel analyses an incident where the US president hired an executive who headed the Trump Foundation that contributed funds towards his campaign in Florida....
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Strategic Capability of IKEA
13 pages
(3667 words)
, Download 2
, Case Study
Free
The high quality products targeting the premium group which acts as the significant competitive advantage which will help them to achieve sustainable future.... The paper 'Strategic Capability of IKEA' is a meaningful example of a management report.... Pralahad's model highlights four key competencies consisting of resources, capabilities, competitive advantage, and strategy that are accommodated in the four square matrices....
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