Segmentation Targeting and positioning of hotels Essay Samples and Topics Online

Challenges and Opportunities of the Organizations

2 pages (500 words) , Download 2 , Assignment

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The author states that the organization of focus faces a number of challenges but also has reasonable opportunities that can improve its general performance.... The organization is under criminal investigation officers who seek to determine its involvement in financial malpractices.... ... ... The organization faces accusation for involving laundering of money resulting from the Mexican drug business....

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Jets Use of Social Media

2 pages (500 words) , Download 2 , Essay

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This essay presents 'Jet' which is retail store that specializes on a number of products majorly laundry and baby amenities.... In a bid to attract more customers and increase its sales, the company in addition to using the conventional marketing modes, is also making use of social media platforms....

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Sustainable Stakeholder Capitalism

2 pages (500 words) , Download 2 , Essay

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The model takes into considerations the compelling moral issues of financial risk management that contributes to economic crisis.... Petrick employs the.... ... ... stainable stakeholder capitalism as a theoretical model whereby capitalism exercise moral imagination, which balances four-multi levels factor (Petrick (101)....

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Major Community Health Issues

1 pages (250 words) , Download 5 , Essay

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This essay entitled "Major Community Health Issues" deals with the community health problems.... It is mentioned that the most recent studies conducted in the United States indicate that nearly 3 million children in the United States suffered from either neglect or abuse.... ... ... ... The USA Federal laws define child abuse and neglect as, 'Any action or inaction by the caretaker or parent of a child that ends up resulting in the death, sexual exploitation, and abuse, or serious physical harm to any child....

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Business communication writing

2 pages (500 words) , Download 2 , Assignment

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As a follow-up of the management meeting that we had a week ago discussing the course of action to be taken on the baby wipes issue, I would like to air my decisions and directives.... I listened attentively to all your arguments and I must say that I was pleased by your views.... ... ... This is a sensitive matter that needs to be handled with care since we are talking about customer loyalty and trust....

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Kentucky Fried Chicken

2 pages (500 words) , Download 7 , Case Study

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This paper presents KFC which is a multinational company whose success greatly depends on stable political environments in the countries it operates in.... Politics being directly tied to economic and social welfare of a nation, a slight shift in its status quo can be detrimental to KFC's prosperity....

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FDA Authorization for the Next Generation Sequencer

2 pages (500 words) , Download 2 , Essay

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An essay "FDA Authorization for the Next Generation Sequencer" reports that the genomic sequencer is to be applied in Pharmacogenomics by providing patients with specified prescriptions for drugs.... Pharmacogenomics is one of the fields yet to be explored in clinical care.... ... ... ... In 2013, the USFDA granted marketing permits for a genomic sequencer, a technology set to revolutionize the healthcare system (Food and Drug Administration, 2013)....

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Web Based Face-E-Book Business

2 pages (500 words) , Download 2 , Essay

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This essay "Web Based Face-E-Book Business" presents an analysis of the new web-based business development and implementation.... This business will be an online book retailer shop that will facilitate people to buy and search books online.... The inspiration emerged from FaceBook.... ... ... ... The main step in this web-based business implementation is the analysis of the marketplace for the new web-based business development and implementation....

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LRCs Website and Process Maturity

2 pages (642 words) , Download 2 , Case Study

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The paper "LRCs Website and Process Maturity" discusses that generally speaking, LRC does not have its own server.... Therefore, the website is hosted by The Quill Consultancy Pty Ltd.... LRC needs some specialized person to administer the website properly.... ... ... ... The website links to the Rowing Tasmania website because the club does not have the required ability to run its website completely....

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How eBay Has Succeeded as Online Marketplace

1 pages (250 words) , Download 3 , Coursework

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This coursework "How eBay Has Succeeded as Online Marketplace" focuses on eBay which has succeeded as an online auction marketplace while others have failed because it had better methods of attracting new customers for its products.... eBay also offered various types of collectibles.... ... ... ... EBay was also successful as it was an effective way and large companies used it in selling their goods in bulk therefore as a result of this enabling the company to become the world's largest online marketplace....

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Consumer Behavior of Soap Purchasing

1 pages (554 words) , Download 3 , Essay

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The essay "Consumer Behavior of Soap Purchasing" focuses on the critical analysis of the major issues in the divergent opinions that customers have while buying soap.... One is writing this in regard to the behavior of consumers while purchasing soap.... ... ... ... Consumer behavior is an intricate, dynamic multidimensional procedure and all marketing strategies are centered on theory concerning consumer behavior....

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Dell Business Analysis

2 pages (616 words) , Download 2 , Research Paper

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The paper "Dell Business Analysis" discusses that this is a multinational technological computer corporation in America, which does the selling and supporting of computers and products and services related.... It has done its marketing in the form of advertisements.... ... ... ... Some of its marketing strategies are making a free offer in shipping, lowering prices and offering products with free bonuses, an example of Dell printers....

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Global Retail Business - the Keys to Success

40 pages (10000 words) , Download 2 , Research Paper

This study, Global Retail Business - the Keys to Success, will use secondary research in order to create an understanding of the topic.... Through the examination of current literature, the study will find answers to the questions that have been put forth.... ... ... ... The organization of the study will be divided into four chapters: the introduction, a literature review, a methodology, an examination of the data and the findings, and then a conclusion....

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Understanding consumer decision process

16 pages (4000 words) , Download 4 , Essay

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In the market situation, interacting factors determines the movement of products and services.... One important factor in the conceptualization and production of products and commodities is the target market.... The consumers' reaction to products offered commands the possible success of certain products....

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Honda Motor Corporation in China

16 pages (4296 words) , Download 0 , Case Study

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The author of the paper "Honda Motor Corporation in China" discusses the program that is intended to produce a new model of Acura in China that will put Honda at the same level as other luxury car producers in order to tap the high-end market in China and the rest of the world.... ... ... ... Honda Motors Corporation has remained profitable as a whole, mainly due to its many divisions including the production of motorcycles, an area in which the company has remained a world leader....

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Abilities in International Business

2 pages (500 words) , Download 2 , Personal Statement

The author of this paper states that vying for a position for International Vice President, he appreciates this chance and in this paper, he will attempt to present his knowledge in international business as well as his future goals for the company.... ... ... ... The author of the paper will begin with the statement that he would like to thank first of all for expressing faith in his abilities and for giving him the opportunity to prove himself to the company....

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Media Communication and Culture

2 pages (510 words) , Download 2 , Essay

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In the paper 'Media Communication and Culture' the author focuses on the removal of government regulatory controls imposed on the industry.... The focus of aviation policy over the past twenty-eight years since its deregulation has shifted from protection to competition.... ... ... ... The author state that the framework of a free market place has raised numerous debates within the communication media industry such as the implications of such reforms and more importantly, the adverse effects it will have for the marketing purpose of international media....

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Recommendations for non price barriers to entry

2 pages (500 words) , Download 2 , Essay

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Larson appears to be doing fairly well considering that it is in a recessionary economy that has affected 2 crucial countries in the world viz.... the United States of America and Germany.... However, the expectations in terms of profit appear to have been missed.... ... ... ... Hence, there is a need to revisit the strategy of the company in several areas that potentially impact current and future prospects of the company....

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American Apparel Case

1 pages (250 words) , Download 2 , Assignment

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American Apparel limited is a company based in American based company dealing with textile and making of clothes for both women and men.... It is based in Los Angeles in California and was headed by their Chief Executive Officer.... ... ... The company has a big problem as DovCharney who is struggling to regain his position has filed a law case to challenge his dismissal. ...

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The Concepts of Advertising and Public Relations

2 pages (500 words) , Download 5 , Essay

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The paper "The Concepts of Advertising and Public Relations " highlights that advertising primarily targets a given consumer base, while public relations goes a step further to account for employees, partners, and investors among other stakeholders (Siddiqui & Alam, 2010).... .... ... ... The process of decision making is not complete without a desirable end-state....

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Green acres seed company

2 pages (500 words) , Download 2 , Assignment

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Green acres seed Company is a firm that provides farmers with seeds for planting where the company starts from seed green house and plant trays, peat pots, expandable soil pellets, seedling heating mats among others.... The company has a wide selections of annuals, perennial,.... ... ... Whether one is starting a new lawn from seed or an existing lawn that one needs to plant year after year, the company has seeds for everyone. ...

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Power point presentation

2 pages (500 words) , Download 4 , PowerPoint Presentation

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It is commonly used to control communications with clients and to manage sales projections.... CRM helps to systematize, automate and harmonize sales.... ... ... CRM's general objective is to help the organization to lure and win new customers while at the same time ensure high retention level of the existing customers of the company. ...

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System analysis and design course. Tools analysis and evaluation

2 pages (500 words) , Download 3 , Term Paper

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The companies in all walks of life do not have the luxury of operating in one or two closed economic systems.... Globalization has set a premium on the companies' ability to change in order.... ... ... The companies are following competencies based approach towards organizational science.... The companies are flattening in order to accommodate communication (Jablin, 1979)....

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Information Systems / IS Principles Identifying Opportunities

2 pages (500 words) , Download 2 , Assignment

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This study outlines that the Wal-Mart company is a multilateral company in America that offers retail services to other retailers and consumers, and it also deals with departmental and wholesaler shops in America.... In the Fortune global list, it is the second largest company.... .... ... ... According to the paper, Information Systems / IS Principles Identifying Opportunities, Walton's family members own the business cooperation, and it turns out to be the well-known company in the world....

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Sports Organizations: Case Study: Pro Sports Collectibles

2 pages (500 words) , Download 4 , Assignment

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The main concern is staffing and record keeping.... From the notes, it is evident that the system lacks the needed technological advancement to ensure efficiency and effectiveness.... Communication is also an obstacle.... The.... ... ... The system is time consuming given the amount of time a person takes to locate given files within the system....

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How technology has influenced the Thomson Travel Agency

2 pages (500 words) , Download 2 , Essay

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The company is based in the United Kingdom.... It was founded in 1965 and was the property of the Thompson Corporation of Canada until it was taken over in the London Stock Exchange.... ... ... Later, due to the competitive face of the travel industry, they had to revolutionize their company in 1972 by taking on an even bigger chain of travel agents owned by Lunn Poly....

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Leadership and Team Dynamics in the MSCC

2 pages (500 words) , Download 5 , Case Study

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In the paper 'Leadership and Team Dynamics in the MSCC' the author gives recommendations how to help the firm become more streamlined, reduce cost, increase efficiency etc.... These changes all worked together to bring the organization out of the red and into the black.... ... ... ... The key players, in this case, are Jeff Hedges, controller and director of research, Jim Kotecki, team member and information technology specialist, and Leon Lassiter, vice president of marketing for MSCC....

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Busniess Information system

2 pages (500 words) , Download 2 , Case Study

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Kimberly-Clark, a multi-national manufacturer of hygiene and health consumer products has ardently been relying on and using innovation, and has thus become an indispensable business partner.... In 2010, the company re-affirmed bottom-line and top-line business growth with a global.... ... ... The aim was to enhance K-C's major capabilities of marketing, customer development and innovation so as to sustain its rate of growth through partnership with large retail customers Business Information System A summary of the case Case: Kimberly-Clark Maps IT to Its Global Business Plan Kimberly-Clark, a multi-national manufacturer of hygiene and health consumer products has ardently been relying on and using innovation, and has thus become an indispensable business partner....

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Forecast System of the Yankee Fork and Hoe Company

2 pages (500 words) , Download 8 , Admission/Application Essay

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The author of the present paper "Forecast System of the Yankee Fork and Hoe Company" argues in a well-organized manner that there are problems in the forecast system of the marketing department and product department causing several issues for the company.... ... ... ... One of the leading manufacturers of garden tools is facing problems because most of their customers are confronted with the issue of late shipments because the company has some issues in their manufacturing facilities making it hard to meet the demands of customers....

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Advantages and Limitations of Potential Franchisees

1 pages (487 words) , Download 2 , Essay

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"Advantages and Limitations of Potential Franchisees" paper states that the limitations of the potential franchisor are that it needs to keep updated with the training and strategies for its franchisee to meet the emerging challenges of the advancing technologies.... .... ... ... The process of 'franchising', therefore, has become popular in the emerging economy which presents wide scope for the parties, franchisee, and franchisor....

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The Module to the Phillips-Van Heusen Corporation

2 pages (571 words) , Download 3 , Essay

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The paper "The Module to the Phillips-Van Heusen Corporation" states that a snapshot of the company in 2007 when compared to 2008 indicates that international revenues are a growing trend for the firm and it is likely that the global sourcing of products is a trend that will also continue.... ... ...

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Re-engineering a Garage Car Services through Contemporary Technologies

27 pages (8211 words) , Download 2 , Essay

This business plan "Re-engineering a Garage Car Services through Contemporary Technologies" is aimed at helping entrepreneurs planning to enter into this market by providing the required guidelines.... It has been designed to also act as a guideline to a wide range of business-oriented people.... ...

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Macbeth and Lady Macbeth

6 pages (1500 words) , Download 2 , Book Report/Review

Macbeth and Lady Macbeth are the main characters of Shakespeare's play "Macbeth".... It is customary to refer to these two characters as the symbols of evil and violence, but more profound analysis makes evident that these personalities are too complicated to regard them from a single point of view....

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Judith Moores Fat Girl

6 pages (1693 words) , Download 0 , Essay

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This essay "Judith Moore's Fat Girl" discusses Judith Moore's autobiographical tale about being overweight in Fat Girl as a poignant look into the traumatic events that contributed to the author's being overweight at the same time that being overweight helped shaped some of the traumatic events.... ...

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Comparing Leadership Styles - Claire Fagin

5 pages (1564 words) , Download 3 , Essay

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The paper "Comparing Leadership Styles - Claire Fagin" states that Claire's experiences, setbacks, and achievements inspire today's nurses in that an individual contribution blended with contribution from like thinkers can transform the medical field.... ... ... ... Generally, in the nursing field, women have made their mark in various departments....

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Business Export and Import

6 pages (1500 words) , Download 2 , Case Study

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This study "Business Export and Import " determines the major elements and dimensions of the business culture in the four countries England, Scotland, Wales and Northern Islands form the United Kingdom.... The study considers how elements and dimensions are integrated by local residents.... ... ...

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Perks and Benefits in The Organisations

5 pages (1250 words) , Download 3 , Essay

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The essay "Perks and Benefits in The Organisations" describes how benefits can not only motivate employees to remain with the organization but also encourage them to work harder in order to get to a position where they can avail more perks.... This essay makes it clear which benefits exist in the organizationы and what they are for....

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Leadership Style of Martin Luther King, Jrs Book Where Do We Go from Here - Chaos or Community

6 pages (1584 words) , Download 2 , Research Paper

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From the paper "Leadership Style of Martin Luther King, Jrs Book Where Do We Go from Here - Chaos or Community" it is clear that war is depicted as horrible, bloody, and fruitless In Homer's Iliad.... Arrogant and emotional decisions made by men cause the death of many people.... ... ... ... Generally, the publication of the book was done by Harper & Row, Publishers, New York, Evanston, and London1967....

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Paradise Trilogy by Ulrich Seid

6 pages (1692 words) , Download 2 , Essay

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The paper "Paradise Trilogy by Ulrich Seidl" assesses the formal strategies of Paradise: Hope which is the last part of the Paradise Trilogy.... Comparisons between the formal strategies of all the three elements of the Paradise Trilogy are also made, Austrian director Ulrich Seidl.... ... ... ... Faith explores extremist religious beliefs in a manner that has never been conducted before; the character development of Anna as a staunch Christian and her Muslim husband reflects the idea that radicalization of faith does not necessarily mean that individual resorts to terrorism, in fact, religious fundamentalism can take any shape....

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Land Law: a Tenancy Agreement

6 pages (1580 words) , Download 3 , Essay

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This essay "Land Law: a Tenancy Agreement" examines an agreement that outlines the rights and responsibilities of both the tenant and landlord.... A tenancy agreement in land law is formed between the owner of the land, the landlord, and also the tenant.... ... ... ... A tenancy agreement outlines the length of the tenancy agreement, duties of both the landlord and tenant and rent payable....

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Analyzing Purchase and Consumption Patterns

5 pages (1629 words) , Download 2 , Lab Report

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The report "Analyzing Purchase and Consumption Patterns" focuses on the critical analysis of the primarily analyzes purchase and consumption pattern of consumer (myself) as per the purchases made in two weeks' periods from 8th August to 21st August 2011.... ... ... ... Identifying, evaluating, and analyzing consumer behavior is a vital business strategy that significantly helps to gain a competitive advantage in the industry....

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Police Discretion Position

5 pages (1488 words) , Download 4 , Essay

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This essay "Police Discretion Position" focuses on policy alternatives that define how criminal activities can be prevented or controlled without the use of excessive force or unnecessary punishment.... These include restrictive policies, discouragement policies, and judgmental policies.... ... ... ...

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Gender in the Media

6 pages (1725 words) , Download 4 , Movie Review

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The paper "Gender in the Media" deconstructs the portrayal of gender in The Big Bang Theory.... In so doing, the paper will highlight the function of media in socially deconstructing gender.... The main focus of the paper rests on the presentation of female characters relative to male characters....

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The influence of Hip Hop culture on middle eastern youth

5 pages (1250 words) , Download 3 , Essay

Order#: 523305 The Influence of Hip Hop Culture on Middle East Youth The Arabic MTV station airs a program "Hip Hoppna" (Our Hip Hop) so that the Muslim young can track their latest hip hop artistes' songs and lifestyles.... "The globalization of U.... .... ... ... ... popular culture and the diffusion of hip hop into the Arab world have been accompanied by the mainstreaming of hip hop" (Maira 161)....

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Life Span Development and Personality/Gen Psych

4 pages (1000 words) , Download 3 , Research Paper

Life span development and personality of Jane Fonda Abstract This paper enlightens the brief history of Fonda Jane an American well known actress and political activists.... Fonda experienced many troubles and criticism in her life because of her anti-American activity.... ... ... ... In the paper two personality theories are applied on Fonda's life....

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Online vs Traditional Education

5 pages (1250 words) , Download 4 , Essay

Online vs traditional education There has occurred a revolution in the way education is imparted with the advancement of technology.... New and more effective means of education have emerged which employ the use of technology.... Online education, also known as virtual education is one such type of education that was non-existent before the introduction of computers and specifically Internet into the society....

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The End of the World

5 pages (1250 words) , Download 2 , Essay

The world is going to end in April this year", said my friend Bert gloomily .... Like in The Terminator III" I asked.... I would not have cared if someone else had said the same thing, but Bert is a science freak.... He knows more about things in physics than all of us put together.... ... ... ... So I waited for his next words....

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The Anti-Saloon League in the USA

6 pages (1605 words) , Download 2 , Essay

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The paper discusses how The Anti Saloon League was successful in creating public opinion in favor of the prohibition of alcohol.... The strategies used by the league may serve as a reference on how to devise, manage, and administer a lobby group to actualize its objectives.... ... ... ... With a drastic change to the lifestyle that was characteristic of the villages seeming inevitable, folks from the rural interiors of the country soon took to various habits that were not in terms with their more pietistic rural settings....

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The Mythical Transformation

6 pages (1500 words) , Download 2 , Book Report/Review

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This review discusses early literature was devoted to stories of character changes which are quite universal to human beings.... Early storytellers provided entertainment and life lessons for their audiences, who found the denouements quite satisfying.... ... ... ... This pearl nearly destroys them before they finally get rid of it....

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Gender Definitions, Racism and Class Theories

5 pages (1250 words) , Download 5 , Essay

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This essay talks about the theories by Judith Butler and Bell Hooks which are both challenging popular feminist notions about gender definitions, racism, and class within the folds of feminist ideology.... Both types of theories challenge the preset notions of a woman.... ... ... ... In her most significant book Gender Trouble, Butler contends that feminism had made a blunder by trying to declare that 'women' were a group with common characteristics and interests....

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Essays on Segmentation Targeting and positioning of hotels