Free

Kentucky Fried Chicken - Case Study Example

Comments (0) Cite this document
Summary
This paper presents KFC which is a multinational company whose success greatly depends on stable political environments in the countries it operates in. Politics being directly tied to economic and social welfare of a nation, a slight shift in its status quo can be detrimental to KFC’s prosperity…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER93.3% of users find it useful
Kentucky Fried Chicken
Read TextPreview

Extract of sample "Kentucky Fried Chicken"

Question a
Business Model Canvas
Key partners
PepsiCo
Food suppliers
Key activities
Local marketing
Product input
Creation of a distribution system
Quality control management
Value propositions
Secret recipe(11 herbs and spices)
Fast food
Cost reduction
Customer relationships
Dedicated customer assistance
Self service
Customer segments
Mass market
Fast food lovers
franchisers
Key resources
Secret recipes
Storage
Point of sale
channels
www.kfc.com
home restaurants
Cost structure
Communication/Branding
Infrastructures
Innovation of products
Revenue streams
Fixed prices
Franchising
Question b
KFC is a multinational company whose success greatly depends on stable political environments in the countries it operates in. Politics being directly tied to economic and social welfare of a nation, a slight shift in its status quo can be detrimental to KFC’s prosperity given that catastrophic losses in terms of damaged assets, shortage of its supplies and reduction in the numbers of customers or a total closure will be the end result. The American bombing in Afghanistan led to the burning of a KFC restaurant in Pakistan thereby undermining its operations there. In Mexico, increased political turmoil constantly threatens the existence of KFC in it e.g. in Jan 1, 1994; around 150 people were killed in the Mexican province of Chiapas on the Guatemala border when NAFTA went into effect. In another incident of 1998, the peso crisis resulted in recession in Mexico leaving KFC managers with a great deal of uncertainty regarding Mexico’s political and economic future. This has led to KFC approaching investment in Mexico conservatively until the time when greater economic and political stability is achieved.
Question c
KFC employs the perfect strategies in selecting its man power and operational procedures. For instance, in china it employed managers who speak and write the native Chinese language, and who is also proficient in the restaurant business and understands the needs of the local Chinese customers better. Its employment plan is localized through hiring the locals. All materials and chicken come from the local supply chains thus ensuring that the customers and surrounding communities feel as if they are also one big part of KFC’s existence. It also moved quickly to establish itself by expanding its branches to different parts of the countries in which it had started offering its services so as to serve a larger percentage of the population. Creating its own distribution system has ensured that supplies reach the store network at an appropriate time and in good condition. It has also emphasized on extensive staff and management training on preparation and customer relations and logistics which helps it to attract more customers.
Question d
Since the early 2000s, fast food has been criticized on the links to obesity, negative environmental impact and cruelty records pertaining to animal welfare. KFCs choice of poultry suppliers worldwide has been protested by People for the Ethical Treatment of Animals (PETA) since 2003. The accusation of Greenpeace that KFC Europe of sourcing the soya bean for its chicken from Cargill, which had been accused of clearing large swathes of the Amazon rainforest in order to grow the crop, in 2006 and for sourcing paper pulp for its food packaging from Indonesia rainforest wood in May 2012 has resulted in a decline in sales. The excessive use of growth hormones and antibiotics on poultry by KFC suppliers was criticized it was s danger to the consumers and a violation of the Chinese law.
Work Cited
Lee, G.K.And R.E Cole. Internet marketing, Business Models and Public policy. Journal of Public Policy and Marketing 19(Fall) 2003. 287-296. Read More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Kentucky Fried Chicken Case Study Example | Topics and Well Written Essays - 500 words - 35”, n.d.)
Retrieved from https://studentshare.org/business/1668625-case-study
(Kentucky Fried Chicken Case Study Example | Topics and Well Written Essays - 500 Words - 35)
https://studentshare.org/business/1668625-case-study.
“Kentucky Fried Chicken Case Study Example | Topics and Well Written Essays - 500 Words - 35”, n.d. https://studentshare.org/business/1668625-case-study.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF Kentucky Fried Chicken

Kentucky Fried Chicken Corporation

...? Kentucky Fried Chicken Corporation Table of Contents Page Executive summary 3 Introduction 4 SWOT and Porter’s value chain 5 SWOT technique 5 Porter’s value chain 6 Porter’s five forces framework 8 Pressures and the current developments in the global fast food industry 11 Pressures for global integration of activities 11 Pressures for local responsiveness 12 Whittington’s evolutionary and systematic schools of thoughts 12 Evolutionary approach 12 Systematic approach 14 School of thoughts application to KFC Corporation 15 Theory of cultural dimension and its application 16 Conclusion 18 References 19 Executive summary This paper tries to understand more about the strategic operation of...
12 Pages(3000 words)Essay

Chicken

...? (Assignment) Case Analysis Facts Chicken of the Sea International (COSI) has been a very well established sea food company in the U S. The company was brought into being by Frank Van Camp and his son in 1914, by procuring the California Tuna Canning Company for canning albacore tuna and changed its name into Van Camp Seafood Company. The firm got fame as the first company to can light tuna, a mild-flavored white fish which tasted similar to chicken. And the reputation placed the company in marketing its products under the trademark and brand name of Chicken of the Sea. The trial was a great success that the company eventually adopted the brand name Chicken of the Sea as...
2 Pages(500 words)Case Study

Role of Information Technology in Kentucky Fried Chicken

...?Role of Information Technology in Kentucky Fried Chicken Table of Contents Table of Contents 2 Introduction 3 Information Technology in KFC 6 Futureopportunities 8 Global Issues 10 Ethical and social standings of IT in fast food industry 11 Conclusion 13 Reference 14 Bibliography 17 Introduction Information technology is the science of collecting, storing, processing and transferring the information to the different parts of the world. Information technology performs two of the most crucial functions; they are processing information and transmitting the information from one part to the other part of the world (Chandra, 2003, p.vi). Advances in Information have led companies to develop...
9 Pages(2250 words)Case Study

Chicken Production

...Running Head: CHICKEN PRODUCTION Chicken Production [The [The of the Principals of Building Construction for Chicken Production Introduction If we analyzed then we come to know concerning the definition of poultry; poultry science glossary; zoological categorization of a variety of domestic fowls; brief appraisal of the growth of world poultry industry; increase and history of growth of poultry industry in all over the world; current status and upcoming potential of poultry industry; foreword to dissimilar body systems of the fowl; work of art of poultry meat and egg; implication of poultry as food animal; significance of poultry farming counting chicken, quails, ducks,...
7 Pages(1750 words)Case Study

Education Standards in Kentucky

...Education Standards in Kentucky Kentucky's Combined Curriculum Document (CCD) is a matrix that shows how Academic Expectations, the Program of Studies, and state assessment material match up across grade levels and content areas. The curriculum includes Arts & Humanities, Mathematics, Practical Living/Vocational Studies, Reading, Speaking, Listening, Observing, Science, Social Studies, Technology, and Writing. For each of those areas, the curriculum is divided by grade levels: primary, 4th, 5th, 6th, 7th, and 8th grades (KDE, Combined Curriculum Document, 2007). Because the Web page has divided the areas of instruction into so many sub-parts, it is a bit cumbersome to navigate - be prepared to use your...
3 Pages(750 words)Essay

Kentucky Fried Chicken

...Research Company: Kentucky Fried Chicken (KFC) Executive Summary This case study addresses all relevant issues concomitant to the KentuckyFriedChicken Corporation, commonly referred to as KFC. This confederation has been the world's largest chain of chicken joints and is the third largest fast-food inn, as summarized by the researches in the year 2000. This discourse involves a brief description of the market operations this organization has undertaken so far and the marketing environment it functions in. Moreover, a description of the marketing mixes ...
6 Pages(1500 words)Case Study

International Business - Strategies of the restaurant food chain KFC (Kentucky Fried Chicken)

...Kentucky Fried Chicken-Production Facilities Kentucky Fried Chicken, being a global chicken restaurant chain has followed the globalization challenges and diversified to far expanses to many countries. As the food tastes and preferences changes at different it has to serve the customers with a taste of delight. KFC as it is known worldwide franchised its business operations to the local known brands to create synergy and to leverage the benefits of the native hold. The global brand compliance and the quality were monitored from the US headquarters. The productions facilities were thus decentralized to the franchisee. The production costs will be bared by the franchisers. Thus the production costs elevated to the third party... to walk in....
2 Pages(500 words)Essay

Kleptomania Psychological Disorder

4 Pages(1000 words)Essay

The Kentucky Resolutions

...The Kentucky Resolutions Question The thesis of the article is a remonstration against the Alien and Sedation Act that was passed by Congress (Federal government). The article majors on the proposed resolutions to the Kentucky Legislature as a protest against the act. Question 2 The audience of the article was the Kentucky legislature. The article was also directed to all the citizens of the United States of America. Question 3 The authors use the constitution of the United States of America as evidence to make their points. They refer to several provisions of the constitution....
1 Pages(250 words)Assignment

Native Americans In Kentucky

...Introduction Before European immigrants settled in the United s, Native Americans occupied the land; for example, what is now the of Kentucky. These native tribes were forcibly removed from their homeland to pave way for the new immigrants, a situation that led to the destabilization of the indigenous peoples’ way of life, which in turn resulted in long lasting effects that forever changed them as a people. Currently, there are no federally recognized Native American tribes in Kentucky; however, the government formed a commission in 1996 that sought to recognize and promote Native Americans’ contributions to history and culture. This essay seeks to highlight Native Americans’ way of life before European immigrants displaced them... from...
10 Pages(2500 words)Research Paper
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Case Study on topic Kentucky Fried Chicken for FREE!

Contact Us