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Ideology in Branding - Essay Example

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Name Institution Course Instructor Date Ideology in Branding Ideology is the fundamental principles, rules, goals, or spirit that a business venture regards for their success. It is the prudent basis for foundation, sustainability, and development of a business enterprise…
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Ideology in Branding
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Download file to see previous pages Good ideologies make a business enterprise to prosper despite the strong wave of competition in the world of business today. Thos paper highlights how ideology helps in branding in Apple and Kentucky Fried Chicken (KFC). Ideology in Apple Apple Company is among the best performing companies in the world. Its brands such as computers, tablets, and mobile phones continue to dominate the market. There is an increase in usage of the Apple’s products in the world. The Company enjoys a continued flow of loyal customers from all over the globe. Mobile phones such as iphone, ipad, and ipod touch users have a wide range of applications. The secret behind the big leaps of success in Apple lies in its branding strategy (O’Grady, 2008:5). The sound ideology in branding has propelled the Apple Company to enjoy enduring success in the competitive business environment. Apple business strategies and practices adapts to the ever-changing world. The branding ideologies in Apple Company preserve the core values while stimulating its progress to achieve superior long-term performance. To keep them strong in the market, Apple manufactures products that suits customer demands and preferences. The branding ideologies constantly changes to fit the people’s lifestyles. The branding ideologists have developed a glossy product with a simple advertisement that captures the attention across all ages (O’Grady, 2008:23). ...
This has helped the company to monitor and respond to the customers’ demands. Apple Company considers and cares its consumers. The company demonstrates this through taking the product beyond the basic function. It has transformed its products into a status symbol that accommodates the requirement of the customers (O’Grady, 2008:35). Ideology in Understanding Brand and Methods The branding ideology helps the Apple Company to compete in very competitive and vibrant markets. The participants in the electronic markets include personal computer industries and software, the consumer electronic industry that sells ipod. Other players comprise of digital music distribution through the iTunes, smart phone market with the Apple iphone, and ipad tablet-computing device. Apple Company is in the process of establishing an advertising tool in the presence to its competitor Google in the advertising markets through its Appications business and iAd network. Apple has concentrated in creating innovative products and services that are in line with technological advancement for a long time. The Apple Macintosh computer products functions as digital for hub for digital services. These include the Apple ipod, cellular phones, digital video, and cameras. The company has advanced and has incorporate customer experience in their strategies. The company offers harmonised, synchronised, and integrated user experience across all its principal products. It uses iCloud as the hub. This is in line with their competence to deliver exceptional experience through quality user interfaces. The company bases its strategy around this goal with the iTunes, the iPhone with touch screen re-used on iPad. The Apple Apps ...Download file to see next pagesRead More
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