Marketing Strategy of Apple
19 pages
(4750 words)
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, Research Paper
This paper, Marketing Strategy of Apple, presents an Apple company which is uniquely different in its marketing and advertising and thus has an individual standing in the consumer minds, making them more loyal towards the brand as well as admire the same.... .... ... ... According to the paper, this American multinational corporation listed as AAPL in NASDAQ, was founded in April 1, 1976, in Cupertino, California, the US, known as Apple Computer, Inc for 3 decades after its incorporation in 1977, and later in 2007, changed the name to Apple Inc....