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Classic airline and marketing - Essay Example

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Summary
The day has witnessed a boom in airline industry and there are several players in the industry that provide cheap to royal services. The introduction of novel and innovative services has caused a…
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Classic airline and marketing

Download file to see previous pages... After insignificant loss in this sector, many of the airline companies utilized this chance and have emerged as the top players in the airline business. The financial crisis also contributed to aggravate the situation and paved the way for the decline of this airline company. However, they have recorded earnings of over eight billion dollars and this has given scope for revival. These profits are not insignificant if one considers the crunch in travel sector due to global financial crisis. But, problems including the failure in the marketing have again caused this airline to show poor performance. They found a decrease of 10% relating to the shareholders. Again, due to the global economic crisis, the board of directors of Classic Airlines has been forced to decrease the rates by 15%. They has also been a little hesitant to improve their marketing technologies. These made them to pay badly and struggled to withstand in the current competition. The company has also failed to provide suitable offers to attract customers to their services. Most of the other companies came up with numerous offers on hands to attract new customers and retain the old ones. Thus, the previous loyal customers and some of the frequent flyers started to migrate to other airlines that offered them higher value in their services and are also ready to travel for low prices. When Classic Airlines has sensed this idea, they were not able to implement a marketing plan to retain their loyal customers because of the rate problems. They were not able to run their operation on a cost that the other companies offer. Thus, the marketing tactics to retain the reputation of the company among the passengers did not bear any fruits.
Currently, Classic Airlines are not able to find an alternative to escape from their dilemma. They are not ready to reduce the cost from what they have decided in their budget. They are now trying to ...Download file to see next pagesRead More
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