Merck Company Business Strategy - Essay Example

Examining the total market size, market growth rate, market share as well as market segmentation all these are the strength that is enjoyed more by Merck company as compared to the competitor.

The company needs to reexamine the top-down aspect of bottom-up perspectives as its operational strategy.  The decisions that are made by the organization from the top are very important for the company (Hynes, Michael, 23). To be able to set the general direction for the company, and ultimately influence the overall strategy of the company, then there is a need to interpret the functional areas of the company, including operations, finances as well as marketing.

Another very critical area that needs to be explored by the Merck Company is to balance the market requirement and the operations resources. The strategy that has been adopted by Merck needs to examine and reflect on what the company is doing about what the market requires. From the analysis, the company is much more focused on cost than any other aspect.