We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Service Marketing in Library - Coursework Example

Comments (0)
Summary
Library services form an integral part of any educational organization to the extent of even determining its image. Major users of library resources are the students of the concerned educational organization. When viewed as customers the usage of library resources is akin to purchase of such services by the student customer…
Download full paper
GRAB THE BEST PAPER

Extract of sample
Service Marketing in Library

Download file to see previous pages... This paper takes the end products view and examines how far the various services within a library impact the perception of service quality by taking recourse to structured literature review and a questionnaire survey within an overall phenomenological research design. The paper concludes that wherever there is no conscious strategic marketing of value added library based services like internet and electronic knowledge resources; it is the traditional services such as borrowing, referencing, reserving of books along with associated pricing which determines an overall view or perception of library resources.
Education and fully paid for education particularly has acquired the status of a service industry and students are variedly viewed as customers. For instance in the UK, Higher Education (HE) students were treated as the "primary customers" of a University (Crawford, 1991), even prior to the introduction of the system of paying the tuition fees "up-front". This customer view of students makes the university offerings open to evaluation for satisfaction and contributes immensely to the image of the university which may have serious students' retention implications apart from affecting the overall pool of potential entrants to the concerned university and school. As James et al (1999) state that the overall image of a university has a strong impact on the retention of current students and the attraction of potential students. It is also not hard to logically arrive at the conclusion that a university or a school that has poor image and reputation amongst its existing students and potential students would find it extremely difficult to attract funding and grants which would put the institution in a vicious circle of low funding-poor category students' pool and make for a loosing commercial and educational proposition.


The overall offering of a university, when viewed in the context of a service offering, comprises of a service component and a product component as (Sasser et al., 1978) state that the outcome of service delivery is a tangible product, and a "bundle" of goods and services as the product offering. In case of a university the products' components can be thought of as comprising of lectures and tutorials, presentation slides, supplementary handout documents/materials and the prescribed texts. More importantly this product component can also include physical facilities such as the libraries, lecture halls and tutorial rooms and overall standard of furnishing, presentation, lighting and layout as well as ancillary services such as catering and recreational facilities.


Service component, on the other hand, can include the overall teaching and research capabilities of the faculty, knowledge levels of other category of staff like faculty assistants, the rigor of the syllabi, consistency in maintaining pedagogy quality irrespective of faculty availability, and easy and open interface with all categories of staff that makes for a comfortable ...Download file to see next pagesRead More
Comments (0)
Click to create a comment
CHECK THESE SAMPLES - THEY ALSO FIT YOUR TOPIC
Innovation and New Ventures Business Plan and Investor Presentation (Service)

 This research is governed by the following objectives:

  • To create a sustainable business relationship with the South Korean English students.
  • To achieve maximum business growth and revenue by the third year in the industry.
  • To penetrate the English Teaching industry in South Korea and its neighborhood.

 

20 Pages(5000 words)Coursework
Marketing Audits
Business environment in the present date is characterised by cut throat competition among the market players that are engaged in attaching strategies like predatory pricing and ambush marketing to attack competitors.
14 Pages(3500 words)Coursework
Marketing Plan for Saigontourist travel services
With the help of the strategies, which are outlined in this essay, the service quality of the tourism industry should get enhanced. The author describes an action plan that is also suggested for the implementation and evaluation of these strategies. Saigontourist Travel Services is one of the leading organizations of Vietnam’s tourism industry.
8 Pages(2000 words)Coursework
Business management: Customer Service Operations and Excellence
However, the library makers determine how to develop and evolve the expectations that are needed for the library services and materials. Even though the practices of a library are changing they are still based on a commitment to service. If the collection of the books and other resources of information are kept without applying the proper access tools, the instructions or other library services in one way or the other, it is merely a warehouse, not a library.
8 Pages(2000 words)Coursework
Marketing in Financial Service
Asda was revealed to be a large UK retailer with 542 stores. Case facts revealed that its competitor was identified to be Tesco, the largest retailer in the UK. Currently, Asda proposed the launching of Asda Money, a financial service venture which would offer its targetted 18 million customers to avail of currency exchange, credit card, and insurance.
4 Pages(1000 words)Coursework
Marketing Strategy of Atlas Travel Club
The study examines globalization and the importance of catering to the individual culture, needs, desires, norms and values, and other unique aspects of each target market in order to develop a market strategy that will lead to a win-win situation for both the company and its emerging markets.
28 Pages(7000 words)Coursework
Marketing plan for a sports retailer in Dubai
The next part of the report consists of the marketing strategy and includes almost all of the relevant concepts of marketing like the mission, the objectives, the target market and the positioning strategies. Also, the marketing strategy discusses the marketing mix and the market research at length.
23 Pages(5750 words)Coursework
Marketing library & information services
Services (MLIS) primarily deals with the planning, pricing, promoting and distribution of resources that merge together to provide customer satisfaction and serves in the best interests of both the library and the customer. In MLIS, marketing is targeted to recognize potential
10 Pages(2500 words)Essay
Service Matrix
However, managers face several challenges when dealing with this matrix. Some of the challenges include facility choice, process choice as well as understanding the role played by customers during its creation and
1 Pages(250 words)Coursework
Marketing & Entrepreneurship
However, the company also offers commercial cleaning, one off deep cleaning, carpet cleaning, oven cleaning, end of tenancy cleaning, and spring cleaning (Jewel Cleaning Services Leeds, 2015). One competitive advantage of the company is that the
3 Pages(750 words)Coursework
Let us find you another Coursework on topic Service Marketing in Library for FREE!
Contact us:
+16312120006
Contact Us Now
FREE Mobile Apps:
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us