Segmentation Targeting and positioning of hotels Essay Samples and Topics Online

1 pages (435 words) , Download 2 , Essay

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This paper 'Industrial and Marketing Packaging' is going to discuss both the industrial packaging and marketing packaging of Cadbury chocolate.... The image below shows the Cadbury chocolate that this paper is going to analyze.... Industrial packaging involves the protection and preservation of goods....

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Mergers and Acquisitions: Strategic Alliances

11 pages (3254 words) , Download 0 , Essay

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he recent successful and unsuccessful joint ventures can be illustrated with case studies of the joint venture of Sony-Ericsson mobile phones, joint venture of the DLF group of India and the Hilton Group of hotels of USA, joint venture between the Tata group of India and the Docomo Corporation of Japan. ... he joint venture between India's largest real estate player DLF and the Hilton Group of hotels in the hospitality sector of USA had entered into a joint venture in 2006 with DLF holding around 76% stake in the joint venture....

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Market Analysis of BlackBerry Smartphones

21 pages (53 words) , Research Paper

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The paper "Market Analysis of BlackBerry Smartphones" focuses on the critical analysis of the main reason for BlackBerry's huge decline over the past few years because everyone was switching over to either Apple or Samsung because of the technology which the BlackBerry lacked.... ... ... ... About a decade ago, the big thing to have was the BlackBerry....

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Marketing Information System

4 pages (1207 words) , Download 3 , Essay

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This paper ''Marketing Information System'' tells us that marketing information happens to be very crucial to the marketing process.... Any marketing decisions would not hold water if market information is in absentia.... On a general outlook, any marketing decisions are influenced by both internal and external factors....

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Legionella Pneumophila

2 pages (500 words) , Download 4 , Essay

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Legionella pneumophila is a microorganism categorized as rod-shaped, enveloped, gram-negative, and aerobic bacteria, whose size may range within 1m or less (Engelkirk and Burton, 2007).... As living organisms, the generation to generation sequence of stages that Legionella pneumophila species undergoes to multiply and develop take place in a process called binary fission....

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Dance Concert: Jabbawockeez

2 pages (500 words) , Download 4 , Essay

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The present essay entitled "Dance Concert: Jabbawockeez" concerns the concert given by the Jabbawockeez.... It is mentioned that the Jabbawockeez has catapulted to popularity after winning in the first season of America's Best Dance Crew.... .... ... ... The Luxor Hotel's Las Vegas Jabba Theatre was filled with fans of the Jabbawockeez....

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Kikkoman Corporations Marketing Strategies

16 pages (3779 words) , Download 1 , Case Study

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The paper 'Kikkoman Corporations Marketing Strategies' is a forceful example of a case study on marketing.... A firm has been selected as the Kikkoman Corporation, the firm fulfills all the requirements as a firm from a banker's viewpoint.... Kikkoman Corporation is an international company in the field of food and drink based in Japan....

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XYZ Art Gallery

8 pages (2000 words) , Download 2 , Case Study

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rivate Banks: As a result of changing demographics along side the changes in the world's wealth, private banks across the world are positioning themselves in an increasingly congested market place.... This paper "XYZ Art Gallery" discusses art exhibitions that have a wide appeal to all age groups and especially to those in the 35-44 age groups, in the US....

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Academic Models in Strategic Management

4 pages (1000 words) , Download 5 , Essay

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Strategic management focuses on effectiveness and organizational efficiency “making the right decisions” and “using resources wisely”.... The large volumes of theoretical work supporting management practice aim to develop optimal performance strategies.... ... ... ... Definitions of strategic management focus on effectiveness and organizational efficiency – “making the right decisions” and “using resources wisely” (Davidson et al, 2003, p....

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CSR Strategy for Four Seasons Resort

3 pages (855 words) , Download 7 , Essay

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The essay "CSR Strategy for Four Seasons Resort" focuses on the critical analysis of the Corporate Social Responsibility of the Four Seasons Resort in Canada.... The objective is to study the strategic plans that the resort has concerning giving back to the community.... ... ... ... The focus is the inspiration of the community for mutual benefits between the Four Seasons Resort and the community....

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Social Media Marketing

6 pages (1897 words) , Download 0 , Essay

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"Social Media Marketing" paper uses underlying theoretical concepts in macroeconomics to discuss the best practices that a small company can adapt to maximize social media as a marketing tool.... Top marketers have been unable to discern social media's quantitative impact on their businesses.... ...

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Marketing Research(

1 pages (250 words) , Download 2 , Essay

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Surveys Problems with the Survey The first question in Part A contains too many items that may produce biased results.... For instance, all aspects of physical facilities may not have the same rating.... For instance, special promotions may meet the customer's expectations, while the width of aisles may not....

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Marketing assignment

2 pages (500 words) , Download 3 , Essay

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In marketing, customer value proposition refers to the total sum of merits or benefits that a potential customers stands to gain upon the purchase of a given product as promised by the vendor.... Ideally, customer value proposition defines the reasons behind the choice of a.... ... ... The customer value proposition relies on individuals' taste, age, norms, state of health, and the level of expected satisfaction....

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Business Marketing Channels

6 pages (1685 words) , Download 2 , Essay

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"Business Marketing Channels" paper focuses on marketing channels that play a pivotal role in the sale of products or services that companies produce.... Thus companies choose to use marketing channels for reasons such as getting more marketing opportunities.... .... ... ... The functions of marketing channels are not limited to those only stated in this discussion....

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E-mail Marketing

1 pages (511 words) , Download 9 , Literature review

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The paper "E-mail Marketing" highlights that Email is an extremely influential marketing tool.... Still, in the presence of spammers abusing the medium, email can still be utilized and is yet valued through users for rich, timely, and enticing information plus advertisements.... ... ... ... Email marketing is one of the most efficient marketing ways to advertise and support an organization's service or product....

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Analysis of Marketing Classification

2 pages (612 words) , Download 4 , Essay

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"Analysis of Marketing Classification" paper examines the ways to classify marketing.... These include Guerilla Marketing, Drip Marketing, Niche Marketing, Reverse Marketing, and Affiliate Marketing.... However, the basic purpose of all types of marketing is to make customers aware of the product....

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International Marketing Training Program

3 pages (904 words) , Download 2 , Essay

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The paper "International Marketing Training Program " states that pursuant to the increased competition that global organizations like ours are facing in the international sphere, the author would like to propose that an international marketing training program be conducted for all personnel.... ...

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Health care marketing

3 pages (750 words) , Download 2 , Essay

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Strategic Innovation In Marketing

3 pages (750 words) , Download 2 , Essay

The paper "Strategic Innovation In Marketing" the author presents an analysis of the criticisms by Professor Stephen Brown stating that marketers get too much involved in researchers and customer satisfaction and have lost the niche of marketing innovation.... ... ... ... Professor Stephen Brown recommends hiring marketers that are unusually creative....

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Postmodern Marketing Cultural Shifts and Technological Implications on Marketing

10 pages (2956 words) , Download 0 , Essay

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This paper 'Postmodern Marketing Cultural Shifts and Technological Implications on Marketing' examines the modern and postmodern cultural changes and how they have reshaped marketing and how technological advances has affected the way businesses market themselves.... ... ... ... Consumers form a major part of the marketing strategies when they are actively involved in marketing....

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The Failure of Ralph Lauren Rugby

8 pages (2379 words) , Download 2 , Essay

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The paper "The Failure of Ralph Lauren Rugby " concludes that the closure of the Ralph Lauren Rugby brand can be associated with its inability to establish a solid brand focus, wrong market segmentation as well as entering into a mature market with little opportunity for growth and development.... Though Ralph Lauren is one of the most preferred luxury clothing brands, customer segmentation was completely different for its new arm.... This segmentation strategy was different from that for Lauren's normal target customers, who fall in the age group of 25-40 years....

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Retailing: United Colours of Benetton and H&M Hennes & Mauritz

19 pages (5418 words) , Download 2 , Essay

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: A Brief Overview 5 Hennes & Mauritz: A Brief Overview 6 PESTEL Framework 6 PORTER's five forces framework 8 Retailers Strategy 8 Targeting 10 positioning Map 10 PART II 10 Retail Mix 10 Store Personality 15 Assessment 16 Summary of SWOT 17 Conclusion & Recommendation 18 References 20 Appendix 23 PART I Introduction The retailing industry can be highlighted as one of the dynamic industries of the world.... positioning Map Product positioning is highly important as it represents the place, a product occupies in the minds of the consumers....

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SOCIAL MEDIA MARKETING STRATEGY

4 pages (1000 words) , Download 3 , Essay

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The Daily Telegraph dated July 23, 2012 carried a story “Social Media without an effective Marketing Strategy is Lame; Marketing without an Effective Social Media Strategy is Blind ” With the digitalization of the global markets in the twenty first century, it is undisputable denying the influence of social media in the global business affairs....

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Environment of Burjeel Hospital in Abu Dhabi

23 pages (5951 words) , Download 4 , Research Paper

The paper "Environment of Burjeel Hospital in Abu Dhabi" discusses that the global healthcare sector has developed prominently in recent years owing to rapid technological advancements along with increasing demand for products and services relating to healthcare.... ... ... ... The sector has become quite vital throughout the globe, as it serves as an important part of ensuring the wellbeing of people in terms of health....

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Key Words in Marketing

8 pages (2259 words) , Download 0 , Coursework

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"Key Words in Marketing" paper illuminates various CRM concepts along with its history and position in the marketing field.... It will also shed light on the factors behind the emergence, present components as well as contemporary usage of these concepts.... ... ... ... CRM also results in a reduction of product delivery expenses as well as efficient stock management and order-handling....

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Mobile Phone Marketing

4 pages (1000 words) , Download 3 , Essay

Mobile phone marketing is a concept that has attracted much hype in the last few years.... Still, many of the big brands world over are trying to come to terms with the meaning and scope of the mobile phone marketing and how it can be exploited to interact with the potential customers (Hendery 2)....

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The Marketing Revolution

6 pages (1939 words) , Download 2 , Essay

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This essay "The Marketing Revolution" discusses vital functions in the firms' operations since it determines prosperity levels.... Marketing has undertaken several developmental changes over the years in relation to approaches taken hence the creation of a marketing revolution.... ... ... ... Based on these developmental changes, it is evident that there is a marketing revolution that is in effect up to date despite some refutations of its existence....

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The Advantage of Knowing the Business Environment

6 pages (1500 words) , Download 2 , Research Paper

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In retrospect, marketers believe that market segmentation produces market diversification because of the alteration in products, or services to meet the demand of certain demographics.... A dynamic framework for understanding cross-national segmentation.... The main thrust of this paper, The Advantage of Knowing the Business Environment, is to analyze the approach used by KFC in introducing their global products to China....

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Impact of the LGBT Market

37 pages (10626 words) , Download 2 , Dissertation

The paper "Impact of the LGBT Market" finds out how the increasing purchasing power helps the people of the LGBT community to spend more in different market segments and what are the opportunities that companies across the sector have if they are able to capitalize on this untapped market segment....

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Foundations of Marketing

9 pages (2414 words) , Download 2 , Admission/Application Essay

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This admission/application essay "Foundations of Marketing" discusses a special sector in every business that should be addressed in case it needs to prosper.... It is a step that brings the business close to the consumer of the products and services by establishing relationships.... ... ... ... It involves consideration of various strategies combined together to come up with a working program of the business....

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Celestial Seasoning in Romania

7 pages (1999 words) , Download 1 , Case Study

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t has hotels in Romania, and entertainment areas where recreation and sports activities take place.... The paper "Celestial Seasoning in Romania" describes that the management and the entire administration of the company ought to be aware of the risks that are involved in the international trade ventures, and the massive amount of financial losses it can lead to....

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Dixons Retail Groups Organisational Structure, Management Style and Marketing Strategy

11 pages (2750 words) , Download 3 , Research Paper

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Also, we expect its e-commerce division and revenue to grow in future if it manages to leverage the strength of the Group's brands, market positioning as well as the revamped supply chain and distribution network.... The paper "Dixons Retail Groups Organisational Structure, Management Style and Marketing Strategy " discusses that Dixons Retail has a very strong marketing strategy that permeates all the 7ps of product, price, place, promotion, people, process, and physical evidence....

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Apple Marketing strategy

5 pages (1250 words) , Download 4 , Essay

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This essay will focus on how the Apple marketing strategy is unique from that of its competitor.... The analysis will involve the factors that make apples products more appealing irrespective of being expensive.... The essay will involve use of persuasion to demonstrate the uniqueness in Apple marketing strategy....

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The General Core Business of the Company

15 pages (4187 words) , Download 2 , Essay

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arket segmentation is a strategy that involves grouping a broad target market into subsets of consumers who share common needs, and thereafter designing strategies to target their specific needs and desires (McDonald, 2012; Wedel, 2000).... he other segmentation will be in terms of age.... This segmentation will be designed to recognize the fact that children at different ages face different challenges, which calls for different approaches on the part of the trainer....

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Fundamentals of Marketing

1 pages (250 words) , Download 2 , Personal Statement

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The process involves analyzing available market opportunities, selecting a targeted group for the product, designing of appropriate market strategies, planning of a marketing program and.... ... ... The process of management in the current job situation enables proper competition in the market as the organization will be able to allocate well the resources and reach the targeted group....

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Australian Marketing Environment Assessment

9 pages (2583 words) , Download 3 , Research Paper

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The paper "Australian Marketing Environment Assessment" highlights that although the international marketing environment in Australia is associated with certain negativities, the benefits provided by the market in Australia still outweigh the negativities.... ... ... ... The factors are economic, social, cultural, financial, technological, legal and political forces....

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Social Media Marketing

2 pages (500 words) , Download 22 , Essay

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The paper "Social Media Marketing" describes what Social Media is considered as the most important online activity with marketers now focusing more on reaching their target audience.... A sound and well-developed social media marketing strategy, therefore, is critical to generating new sales.... ...

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The Marketing Strategy

1 pages (274 words) , Download 2 , Essay

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This paper ''The Marketing Strategy'' tells us that to understand why it is important for the marketer to distinguish between customer acquisition, conversion, it is first necessary to clarify that marketing is all about the customer.... Any activity has its unique contribution to the marketing strategy....

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Coca-Cola - Holidays Are Coming Ad

10 pages (10 words) , Download 0 , Speech or Presentation

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The paper 'Coca-Cola - Holidays Are Coming Ad' is a bright example of a marketing presentation.... This report presents an inquiry that focuses on the various issues regarding the reason for investing in advertisements.... .... ... ... The paper 'Coca-Cola - Holidays Are Coming Ad' is a bright example of a marketing presentation....

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Ontela PicDeck

8 pages (2250 words) , Download 3 , Case Study

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Ontela is looking for a positioning strategy that offers their wireless carriers the highest Average Revenue per User (ARPU) and growth opportunity.... The most important aspect of product or service introduction is choosing a valid positioning for the product or service.... ntela needs to find the most profitable target segment for its service PicDeck so that it can make a positioning statement accordingly and its direct customers, wireless carriers can reap profits from the service and in return Ontela can also gain profits....

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Principles of Marketing

9 pages (2537 words) , Download 2 , Research Paper

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This research paper "Principles of Marketing" shows that it can be difficult to determine the specific example that epitomizes exceptional business marketing.... Many fields and industries excel at marketing, but few truly personify the multiple dimensions of marketing.... ... ... ... The best example was found in the least likely place, buried deeply in an industry failing in hard economic times; skilled nursing facilities in the United States....

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Word of Mouth Marketing

4 pages (1000 words) , Download 3 , Essay

Philip Kotler (2002), an internationally recognized marketing guru defined marketing as "a social and managerial process by which individuals and groups obtain what they need and want through creating, offering, and exchanging products of value with others.... The Chartered Institute of Marketing also offers one of the most accepted definitions of marketing which is "management process of anticipating, identifying and satisfying customer requirements profitably (Marketing 2006)....

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International Marketing paper

12 pages (3000 words) , Download 2 , Essay

Standardisation and differentiation are two very different marketing concepts.... Different organisations use different strategies to gain completive advantage.... Being different add costs and hinder cooperation, so that differentiation comes from being the same.... ... ... ... Differentiation by being different must add customer, partner, or public result value and quality. ...

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Have Small Business Adopted the Market Orientation Concept

10 pages (2500 words) , Download 3 , Term Paper

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By targeting markets, large numbers of customers can be reached by the entrepreneurs.... Entrepreneurs should also concentrate on the demographic features of an area they are targeting so as to know whether their product will be liked by the mass.... Marketing segmentation/Target Marketing 6 3.... Marketing segmentation/Target Marketing “Target Marketing is the only effective way to optimize marketing resources” (Blankson, 2005)....

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Basic Consumer Motivations

5 pages (1609 words) , Download 2 , Case Study

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These consumer behavior patterns are then used for market segmentation and targeting by the firms.... The paper "Basic Consumer Motivations" discusses that motivation is an internal drive that encourages a person to act in a certain way.... This encouragement to work is directed towards a particular goal....

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Marketing as an Artwork

2 pages (500 words) , Download 5 , Personal Statement

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This personal statement "Marketing as an Artwork" sheds some light on the innovative approach for an ad or other means of marketing to gain that special attention for the audience which can make the sales for a particular product or service stand out.... ... ... ... It takes thorough knowledge, deep thinking, prudent planning, teamwork, dedication, and commitment to successfully market a product or service....

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Marketing of Art Products

6 pages (1500 words) , Download 3 , Assignment

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The sale of arts products could be studied and analysed within the context of marketing as done for any other product.... This discussion would focus on whether marketing of arts and art related products could be different from marketing of other regular consumer goods.... ... ... ... Meyer and Even (1998) considered the art market as having certain specificities which could be interpreted and explained differently within marketing theory perspectives....

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Services Marketing - Case of Paul Smith

13 pages (3756 words) , Download 3 , Essay

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The present paper "Services Marketing - Case of Paul Smith" has identified that services as the core products represent a wide series of intangible elements for which the consumers render considerable value within the marketplace (Fashion United Group, 2009).... ... ... ... In keeping with the rapid growth of the modern business scenarios, services marketing can be observed as one of the leading elements, which considerably provides immense support for global marketers....

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RHB Credit Card Marketing

39 pages (9750 words) , Download 3 , Dissertation

The researcher of the dissertation "RHB Credit Card Marketing" aims to draw some strategies for RHB Bank Sales and Marketing Department, Bangsar which helps to retain the rapidly growing customer volume and to provide an overview of the existing product and services offered by RHB Bank.... ... ... RHB Capital Berhad is one of the largest fully integrated financial services groups in Malaysia....

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Yahoo - Direct Marketing

5 pages (1516 words) , Download 2 , Research Paper

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The paper "Yahoo - Direct Marketing " discusses that internet marketing is one of the most ideal direct marketing tools to be used by the company.... Through internet marketing, the company can adopt a relational marketing strategy by developing healthy relationships with the customer.... .... ... ...

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Essays on Segmentation Targeting and positioning of hotels