Social Media Marketing - Essay Example

Social Media is considered as the most important online activity with marketers now focusing more on reaching their target audience in more effectivemanner. Having a sound and well developed social media marketing strategy therefore is critical to generate new sales and achieve further penetration into the market. What however, most of the marketers are missing that social media marketing is more than just opening the accounts and sending updates to the fans and followers. To make social media marketing strategy more successful, here is a list of top 5 mistakes to avoid Do not have a strategy Many social media marketers actually start the social media campaigns without actually having a well laid down plan for the social media strategy.

Having a mature social media strategy is the key to achieve the consistent results from the social media strategy. Creating social media strategy actually allows having measurable goals and provides a direction to the marketers as to what needs to be done. Do not use other digital assets Social media marketing strategy may not work if it is not integrated with other digital assets of the company. It needs to be integrated with other forms of digital marketing such as email marketing, affiliates etc.

However, most social marketers often ignore this and use the social media marketing strategy independent of its main social media marketing strategy. To have a successful social media marketing strategy it is important to have an integrated view of the strategy and social media strategy is executed within that broader strategy. Not using Images in Social Media Messages One of the mistakes which is often made by the new marketers is not using the images in their posts. Whether you are posting on Twitter or Facebook, it is extremely important to use images to their best use.

Images create more engagement and ensure that your readers are being served with fresh and attractive messages. Have a Consistent Message Whether you are using Twitter or Facebook, it is extremely important to project a consistent message across all the platforms. A mistake which is often made by the new marketers is to portray different messages on different social media platforms which can confuse the followers. To have a successful social media marketing strategy, it is clear that a consistent message shall be delivered across all the social media marketing channels.

Irrelevant Contents delivery New marketers often fail to deliver contents which are demanded by the followers. Posting irrelevant contents can be detrimental as it can lose its value for the followers. Post contents which belong to real life and can help followers to relate their ordinary day life with your brand. Above five mistakes can actually fail the whole social media marketing strategy of any firm. If you are new and using social media for the first time to market your brand, it is important to avoid above five mistakes and make a solid case for the success of your brand on social media for longer period of time.