Why Using Social Media as a Marketing Platform Is Good for Business - Essay Example

Social media is a term used to refer to different means of communication with the use of several electronic methods of communication. This media is used to develop connections that are formed over the internet to send and receive information, opinions as well as other objects. Marketing in its simplest form is a term used to refer to the procedure through which an organization communicated its value proposition to current as well as future internal as well as external customers.

Since marketing requires the communication of the value that an organization’s product or service has to offer, social media is one tool that is being used by organizations throughout the world to communicate their product’s value. The use of social media to enlighten internal as well as external customers regarding the value of a product as well as a service is regarded as social media marketing. Social media marketing has existed for several years since the internet became accessible to the common population.

Organizations started to realize its great importance and impact when websites were introduced. The term social media marketing used in the present day is mostly used to refer to the marketing activities that are conducted by marketers with the use of several social networking outlets. These outlets have completely redefined the practice of marketing and are no longer limited to the way marketing was performed with the use of internet websites. Several social media outlets have been created to further assist marketers in attracting new as well as retaining old customers.

Some of the most famous social media marketing outlets that are explored by marketers throughout the world on daily basis include Facebook, Twitter, mobile phones, Google+, and various others. The introduction of these social media outlets has resulted in helping marketers to perform their marketing activities in a much more effective and efficient manner. These media outlets help marketers in performing various roles that they were performing without these innovations but in a much more comprehensive manner as compared to before the existence of social media.

Various organizations have successfully implemented the use of social media in their businesses and have benefited a great deal. One such company is Domino’s Pizza which is very successful in running a pizza chain. The organization published a video on the social media of YouTube and the video was focused on a prank. The video became highly popular with more than 500,000 potential customers viewing the video (Swann 144). This writing focuses on the issue of why the use of social media is good for businesses and how it can help businesses grow and expand.

Several benefits can be obtained by a company by using social media marketing. These benefits include but are not limited to: reduction in the cost of marketing, enhance the appearance on the World Wide Web, enhanced customer services, development of the company’s image, connection with a larger customer base, and increase in the overall sales of the business.