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Bussiness Plan II - Essay Example

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CONNECTION, INC is a start-up company that intends to start its operation on 1st July, 2014. It has two founders who have a lot of experience in this area of operation hence giving them an advantage in this undertaking. The company intends to provide and present…
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Bussiness Plan II
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Download file to see previous pages eeds and demands of the clients, as opposed to general training, which is being offered by different organizations through seminars and other group programs. To ensure that it achieves its objective of providing a unique product, the company will divide its market into different segments in terms of age and geographical characteristics.
The company recognizes the strength it has as it joins the market such as the experience of the founders, but it also recognizes the fact that it will face stiff competition from providers of the same service. In addition, lack of enough funds may make the company not to compete favorably with others due to lack of advertising and other promotional activities. At start-up, the company will operate from the premises of the founders so as to minimize the operation costs. Further, the company intends to break –even within the first two years of its operation. Once the company breaks-even and the sales thereof increase to a considerable level, the company will employ a number of growth strategies. These include online sales, acquisitions, decreasing operating costs, market research and reaching out to new client base among others. In cases of stiff competition, the company’s contingency plan includes sourcing of funds to be used for intense advertisement and building of competitive advantage.
The general core business of the company is to provide and present information for the postmodern youth worker by providing workshops, speaking engagements, consulting and seminars to disseminate relevant information pertaining to all kinds of issues of Christian adolescents and teens. This marketing plan aims at providing the business clientele with high quality services. A tailor made program will be organized for all customers with a view of meeting the diverse demands of different youth groups in the community.
Presently, there are many youth workers, who are highly motivated and passionate with their work, who have been working with ...Download file to see next pagesRead More
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