Marketing assignment - Essay Example

Marketing In marketing, value proposition refers to the total sum of merits or benefits that a potential s stands to gain upon the purchase of a given product as promised by the vendor. Ideally, customer value proposition defines the reasons behind the choice of a customer to buy a given product from a wide range of similar products. The customer value proposition relies on individuals’ taste, age, norms, state of health, and the level of expected satisfaction. As such, customer value proposition is not universal and consequently affects the sales general trend of a reference product.

In my case, I relate value proposition to Starbucks coffee. Starbucks is the largest coffee house company in the world and has its headquarters in Seattle, Washington D.C and many outlets all over the world. Starbucks sells among other drinks, coffee. My critical selection process of Starbucks coffee is dependent on its mode of preparation, the energy content of the Starbucks coffee drink, the chemical content, the taste, colour, environment, standard of quality, smell, availability of the drink, and the refreshing nature of the Starbucks coffee.

Apart from other external factors that may affect my choice for Starbucks coffee like climate, my selection of Starbucks coffee relies on its mode of preparation. Indeed, the preparation of Starbucks coffee takes place in real time and I can actually from the preparation process on how I can prepare my own cup of coffee at home. The mode of preparation is fast and clean thus enticing me to buy. In addition, Starbucks coffee is highly nutritious for my health and thus relevant to my use. More so, although Starbucks coffee has some elements of caffeine, the levels are quite low and suitable for my consumption.

Indeed, the caffeine in Starbucks coffee serves my alertness and relaxation thus motivating to buy. Furthermore, Starbucks coffee has a sweet taste that is unique in all its outlets. Actually, all Starbucks outlets sells universal brand of coffee and hence its originality that drives me to purchase. At the same time, the colour of Starbucks coffee is also unique and there are no chances of fake products. Moreover, the price of Starbucks coffee is also a motivator since it is affordable to me and hence my cause to buy.

I take Starbucks coffee in the most relaxing and quite environment. All Starbucks outlets situate at quite environments that equally plays some cool music in the background. With such an offer, I find myself buying it most frequently. It is worth noting that Starbucks coffee has left a mark of quality in the market. The product enjoys worldwide recognition and its standard of quality is above all. This builds my trust in the product. Additionally, the Starbucks coffee is always quick to access since Starbucks has many outlets all over the world.

Hence, I am always sure that I will get Starbucks coffee wherever I go. Indeed, the customer service I get in the Starbucks outlets suits me well. Most importantly, the value proposition of Starbucks coffee is the refreshing effect that I get from its consumption. Starbucks coffee contains all these factors in good levels and thus suitable for my selection criteria and thus my value proposition.