Free

Marketing assignment - Essay Example

Comments (0) Cite this document
Summary
In marketing, customer value proposition refers to the total sum of merits or benefits that a potential customers stands to gain upon the purchase of a given product as promised by the vendor. Ideally, customer value proposition defines the reasons behind the choice of a…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER96.4% of users find it useful
Marketing assignment
Read TextPreview

Extract of sample "Marketing assignment"

Marketing In marketing, value proposition refers to the total sum of merits or benefits that a potential s stands to gain upon the purchase of a given product as promised by the vendor. Ideally, customer value proposition defines the reasons behind the choice of a customer to buy a given product from a wide range of similar products. The customer value proposition relies on individuals’ taste, age, norms, state of health, and the level of expected satisfaction. As such, customer value proposition is not universal and consequently affects the sales general trend of a reference product. In my case, I relate value proposition to Starbucks coffee. Starbucks is the largest coffee house company in the world and has its headquarters in Seattle, Washington D.C and many outlets all over the world. Starbucks sells among other drinks, coffee. My critical selection process of Starbucks coffee is dependent on its mode of preparation, the energy content of the Starbucks coffee drink, the chemical content, the taste, colour, environment, standard of quality, smell, availability of the drink, and the refreshing nature of the Starbucks coffee.
Apart from other external factors that may affect my choice for Starbucks coffee like climate, my selection of Starbucks coffee relies on its mode of preparation. Indeed, the preparation of Starbucks coffee takes place in real time and I can actually from the preparation process on how I can prepare my own cup of coffee at home. The mode of preparation is fast and clean thus enticing me to buy. In addition, Starbucks coffee is highly nutritious for my health and thus relevant to my use. More so, although Starbucks coffee has some elements of caffeine, the levels are quite low and suitable for my consumption. Indeed, the caffeine in Starbucks coffee serves my alertness and relaxation thus motivating to buy. Furthermore, Starbucks coffee has a sweet taste that is unique in all its outlets. Actually, all Starbucks outlets sells universal brand of coffee and hence its originality that drives me to purchase. At the same time, the colour of Starbucks coffee is also unique and there are no chances of fake products. Moreover, the price of Starbucks coffee is also a motivator since it is affordable to me and hence my cause to buy. I take Starbucks coffee in the most relaxing and quite environment.
All Starbucks outlets situate at quite environments that equally plays some cool music in the background. With such an offer, I find myself buying it most frequently. It is worth noting that Starbucks coffee has left a mark of quality in the market. The product enjoys worldwide recognition and its standard of quality is above all. This builds my trust in the product. Additionally, the Starbucks coffee is always quick to access since Starbucks has many outlets all over the world. Hence, I am always sure that I will get Starbucks coffee wherever I go. Indeed, the customer service I get in the Starbucks outlets suits me well. Most importantly, the value proposition of Starbucks coffee is the refreshing effect that I get from its consumption. Starbucks coffee contains all these factors in good levels and thus suitable for my selection criteria and thus my value proposition. Read More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Marketing assignment Essay Example | Topics and Well Written Essays - 500 words - 2”, n.d.)
Marketing assignment Essay Example | Topics and Well Written Essays - 500 words - 2. Retrieved from https://studentshare.org/miscellaneous/1599188-marketing-assignment
(Marketing Assignment Essay Example | Topics and Well Written Essays - 500 Words - 2)
Marketing Assignment Essay Example | Topics and Well Written Essays - 500 Words - 2. https://studentshare.org/miscellaneous/1599188-marketing-assignment.
“Marketing Assignment Essay Example | Topics and Well Written Essays - 500 Words - 2”, n.d. https://studentshare.org/miscellaneous/1599188-marketing-assignment.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF Marketing assignment

Marketing Assignment

...?Assignment 3 inserts His/ her of Massachusetts Boston Economics Department N. Aman ECON336 March 08, 2. Population growth is the increase in number of people living within a given area at a certain period. On the other hand, absolute poverty is the number of people within a given population who are unable to afford necessities such as food, shelter, and clothing. Population growth is directly proportional to absolute poverty. Due to the aspect of competition, population growth reduces return on labor. The female members of any population are underrated or underpaid. Increase in population will therefore lower female wages. Precisely, population growth is inversely proportional to female wages. Scarcity of resource is the...
3 Pages(750 words)Assignment

Marketing Assignment

...?[Your full full June 17, Consumer to Business and B2B Before going into the discussion regarding C2B and B2B marketing, let us a get a better understanding of what these terms actually are. C2B is the type of transaction that takes place between consumers and companies. In C2B, consumers sell their products to different businesses and companies. On the other hand, if we study B2B transactions, we come to know that in this mode, the transactions take place between businesses. B2B promotes online businesses and facilitate import and export of products. “B2B transactions primarily target companies and other wholesale buyers” (Pollick). We can say that B2B marketing is one of the most cost effective ways to...
1 Pages(250 words)Essay

Marketing Assignment

...?  MATKETING ASSIGNMENT [Insert [Insert The object of this is paper is to illuminate the most important component of the Marketing Mix from Price, Product, Promotion and Place. Along with this, the importance of the component’s implementation and control is also discussed and explained. This will be followed by a brief example of a company which has a strong marketing plan. The paper will be concluded with a summary, highlighting the importance of a marketing plan and its negative effects on the company if it doesn’t have a robust support of a marketing plan. 1. Most Important Marketing Component A proper and complete Marketing plan consists of all the components as they complement each other and together have a direct impact... on the...
2 Pages(500 words)Assignment

Marketing Assignment

...? Marketing: Product Differentiation MARKETING: PRODUCT DIFFERENTIATION In marketing, differentiation of products refers to the process via which products or services are distinguished from other offerings made by competitors. This is aimed at making them more attractive to the firm’s target market. This process involves differentiating a product from both competitors and other offerings by the same company. Edward Chamberlain proposed the concept in the year 1933. Product differentiation aims to showcase the differences inherent between products. It makes products more attractive via contrasting unique qualities with competing products. Successful differentiation gives the firm a competitive advantage as customers will look... or...
8 Pages(2000 words)Essay

Marketing Assignment

...that the environment is conducive for technological development. Industry There are many competitors in the portable toilet sector in Canada. Some of the more notable names include: PolyJohn Canada, Amot portable toilets and 5 peaks distributors (Panjiva, 2013). However there is still scope for internationalization and expansion into new markets. The portable toilet industry in Canada currently thrives due to the demand from the construction industry with 85% of its demand being from that sector. This shows that there is still scope for possible market expansion. (Kenter, 2012) Company The objective of the company is to become the premier manufacturer of portable restrooms in Canada using state of the...
3 Pages(750 words)Assignment

Marketing assignment

...MARKETING ASSIGNMENT Market segments are small groups of highly potential s who share common characteristics and needs which can be differentiated from other high potential market segments. Identifying, targeting and defining of such groups provide the marketers with important data which can be further used in improving their product’s value offering, devise attractive marketing strategies, attracting the customers and efficiently penetrating their target markets in order to reach their core customers. Market segmentation can be regarded as an adaptive strategy which is concerned with partitioning or...
12 Pages(3000 words)Essay

Marketing Assignment

...Marketing of Real E in Middle – East Table of Contents Introduction 3 Overview 4 Analysis and Interpretations 6 PESTLE Analysis 6 Porter’s Five Forces Factor 10 BCG Matrix 13 Product Life Cycle 15 Market Segmentation and Positioning Strategies 18 SWOT Analysis 19 Summary and Conclusions 21 References 22 Bibliography 26 Appendices 28 Introduction The countries with in the periphery of south-western Asia, north-eastern Africa and the south-eastern Europe are often known as Near East or popularly as Middle East. The countries in the region of middle-east include that of Bahrain, Iran, Iraq, Oman, Saudi Arabia, Yemen and United Arab Emirates among others. The middle-eastern economy primarily depended upon its...
14 Pages(3500 words)Essay

Marketing Assignment

...Marketing Assignment . Marketing Assignment Five Characteristics of Innovation for Iphone Relative Advantage This refers to theperceived relative advantage of the product over the existing products. The innovative product should seem to be superior to any of the products present in the market. When iphone was launched in the market it was superior to any of the mobile phones presently available to the public. Iphone was an amalgamation of the laptop, music player and a phone. These three functions could now be performed by a single device. This was an advantage which none other device gave. Thus iphone was an instant hit in the...
2 Pages(500 words)Essay

Marketing assignment

...Marketing Assignment Our s buy the product because they are aware that not only is our brand associated with quality, but the company is loyal to its target market and strives to deliver on all aspects. As a company and a business, we try as much as possible to connect with our customers. We know that business is not all about making profit because there are other important facets involved. As a result of this, we want our customers to feel like we are partners and that we will continue cooperating with them for the benefit of all parties concerned. We want our customers to view our company as an entity that is sensitive and responsive to their needs; we want them to feel wanted,...
1 Pages(250 words)Assignment

Marketing Assignment

...DISTRIBUTION CHANNELS AND TECHNOLOGY Date: Introduction Channel stewardship as a new approach in marketing is about the continued alignment and influencing in the supply chain. It is the ability of a given member in a distribution channel (a steward) to form a go to market strategy that simultaneously attends to customer’s best interests and drive profits for all channel members. It also involves the myriad players in a channel value chain i.e. producers, wholesalers, retailers and consumers (Steenkamp, 2007). Creating superior responses to customers demand chain needs in a way that will guarantee the best economic returns to all participants, is a major goal... for the...
2 Pages(500 words)Assignment
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Essay on topic Marketing assignment for FREE!

Contact Us