StudentShare
Contact Us
Sign In / Sign Up for FREE
Search
Go to advanced search...
Levers of Control During Strategy Implementation
10 pages (2733 words) , Download 1 , Research Paper
Free
Though investigation into the current operating condition, especially in their activities in the various facet of strategy and strategic risk management, the researcher will explain how the management in these aspect be improved by the LOA. ... Firstly, Because of the tax policy difference, the companies in the North of China are less competitive than the companies in the south.... Progressive policy Institute, Washington DC.... The research "Levers of Control During strategy Implementation" intends to give the answers about diagnostic control system to improve the new performance measurement system in strategy implementation, distribution, and communication of their belief through the belief control system....
Preview sample
Tourism Policy, Strategy, Planning and Development in Australia
8 pages (2270 words) , Download 0 , Essay
Free
This paper ''Tourism policy, Strategy, Planning and Development in Australia'' tells that Tourism policy is perceived to be an important area of study in tourism because of its practical and theoretical significance.... Based on a National and State level, tourism policy and planning are considered as the main framework on which tourism development and management is achieved at the local or regional level in a particular destination.... Therefore, at a destination strategic planning for tourism development must at all costs align and integrate with both the national and state policy and plans based on the local planning frameworks....
Preview sample
International Strategic Management
12 pages (3000 words) , Download 2 , Case Study
Free
The price cut they introduced have already had the effect of pushing their competitors to the wall and is radically changing policy on pricing (Airtel.... This paper delves into the strategy that has led the company to experience success in a highly competitive environment while also taking a peek at some of the strategic gaffes that have cost it over the past few years (COAI, 2010). ... he most outstanding strategy of Bharti Airtel since it's inception has been to target the mass market....
Preview sample
The Concepts of Strategic Management
12 pages (3266 words) , Download 0 , Coursework
Free
s a clear indication that the book aims to help any reader understand without reasonable doubt the processes behind using good strategy and the action taken to try avoid forming a bad strategy.... Strategic management should make leaders in an organization make good strategy and instill them with capabilities of avoiding a bad strategy.... ll organization have a strategy and an internal action plan on how to successfully execute it.... Organizations then need to plan the steps they need to take in order to reach their goal by utilizing strategic decisions such as what they need to do to improve their marketing skills, policy-strategy, employee willing and preparation for advertisement....
Preview sample
Management Selection and Recruitment Strategy
5 pages (1478 words) , Download 3 , Case Study
Free
RD – policy.... s per my assignment if I were to give suggestions to the human resource and the organizational development managers as to the recruitment and selection policy, it would be; ... Also the HR should have a Rewards and Recognition (monetary and non-monetary) policy.... The case study "Management Selection and Recruitment strategy " states that A common perception which prevails regarding 'management' is that, it involves only the managers and the people involved within the management of the company, being the senior directorial positions....
Preview sample
Policy Influences and Policy Stakeholder Reflection
8 pages (2154 words) , Download 1 , Term Paper
Free
The "Policy Influences and policy Stakeholder Reflection" paper contains a solution that is provided with supportive arguments to the government acting as a representative of the stakeholder group in order to expand the capacity, especially of the Port of Melbourne.... Concerning the economic area of the policy theory concerning the expansion of the Ports of Melbourne, it can be stated that a port can be described as a site or a position nearby seashore which comprises one or more than one harbor in which the ships can transfer people or cargo from one particular land to another....
Preview sample
A Strategic Business Plan
16 pages (4256 words) , Download 5 , Essay
Free
Also, a large chunk of the standard management practice has been discarded, while the conventional models of strategy and growth have been declared obsolete.... Apart from being rich in lessons about why and how industries, regions, and nations succeed or fail, this book is of great value as the first serious attempt to develop a really original grand theory of national economic development processes since the early years of Postwar development economics, and one of the most original ways of thinking about development policy in years. ...
Preview sample
Service Design Management
8 pages (2304 words) , Download 0 , Term Paper
Free
) Develop skills and capabilities within IT through transforming the strategy and design activities into operational tasks and making use of IT service resources efficiently and effectively (Hollins and Shinkins, 2006). ... For this matter, through creation of an IT service management strategy, the organization will be able to maximize end user productivity while at the same time improve operational effectiveness as well as enhance the organizations' overall business performance....
Preview sample
Waste Avoidance and Resource Recovery Strategy
6 pages (1629 words) , Download 0 , Essay
Free
It evaluates the performance of the 2003 strategy and proposes a more current waste management approach.... NSW Waste Avoidance and management strategy.... The paper "Waste Avoidance and Resource Recovery Strategy" tells us about waste management policy.... A good waste management policy ensures that there is control over the generation of waste, storage, removal, and recycling.... A good waste management policy ensures that there is control on generation of waste, storage, removal and recycling....
Preview sample
Managing strategic change Sainbury
2 pages (500 words) , Download 3 , Essay
Free
Specification in Sainsbury was determined as a result of an organization's policy, which in turn resulted from decisions on its market policy, which in turn resulted from its consideration of the market or customer needs, requirements, and the activities of competitors.... The new style of leadership was "more consensual, less hierarchical - but not in strategy or in corporate beliefs about the company's place in the market" (Owen, 2003).... It is possible to say that the strategy was ineffective for world's integration and for this reason it failed at the stage of implementation....
Preview sample
Strategic Management: Samsung Electronics Company
9 pages (2383 words) , Download 2 , Essay
Free
Foreign government policy, especially in China, has encouraged the entry of the Samsung industry through the financial incentives (Moon, 2009).... Samsung Electronics in LCD market Lee Kun-hee changed the strategy in Samsung group in 1993 from the imitating cost-leader to differentiator role through concentrating and downsizing the engineering, electronics and chemical industries.... Marketing strategy based on customer behaviour for the LCD-TV, International Journal of Management and Decision Making Issue 7 (2), pp....
Preview sample
Strategic Human Resource Management
12 pages (3000 words) , Download 2 , Dissertation
Free
1993, Manufacturing Knowledge: A History of the Hawthorne Experiments (Studies in Economic History and policy: USA in the Twentieth Century), Cambridge University Press. ... 2003, strategy and human resource management, Basingstoke: Palgrave Macmillan. ... Therewith, only correct and up to date human resource management strategy incorporating the principles of development, stimulation, adaptation and promotion of people is the warranty of success in the modern business environment. ...
Preview sample
Strategic management - C4
5 pages (1250 words) , Download 2 , Essay
n the early and middle 1960s graduate students of business administration studied business policy as an integration of the functional disciplines (manufacturing, finance, marketing, human resources, R&D, etc) near the end of their academic program, but hardly thought of strategic management as a separate discipline or as a branch of business policy.... With the publication of some books on corporate strategy, particularly that of Prof.... But first a very brief background and framework on strategic management. ...
Preview sample
Assigment for Strategic management accounting
12 pages (3000 words) , Download 2 , Essay
Strategic management Accounting Author Institution Strategic management accounting Introduction The mobile phone industry is characterized by an environment in which market and technological changes occur at an ever-accelerating pace.... Pear Ltd's management should pursue alternative methods of budgeting, costing, and transfer pricing since they avail the best chance to address issues affecting its operations.... As such, cost management is critical component to the company's operation in integrating and coordinating activities in all spheres of business function....
Preview sample
Key Theoretical Perspectives of Contemporary Human Resource Development
14 pages (3500 words) , Download 2 , Essay
Free
This study basically draws on the Starbucks' policy based convergence/divergence parameters for the continuous analysis for a proper articulation of the HRD strategy at broader level though its theoretical underpinnings are based on the need to focus attention on the evolving environment of competition. ... In other words an HRD policy and initiative based analysis is a near approximation of an otherwise intractable continuum which lacks definable contours and a logical conceptual framework of reference....
Preview sample
Energy Sector of Japan
21 pages (5899 words) , Report
Nobody downloaded yet
In 2002, the first act was developed in order to guarantee a stable application of energy policy, it was known as the 'Basic Act on Energy policy'.... This act first introduced a strategic energy policy in Oct 2003, then the first plan was again revised and the second plan came into being in Mar 2003.... The most crucial aspect is to develop a strategy wisely and practically, and its implementation with success.... In literature, it is argued that the strategy development and execution of any organization or industry are highly dependent on the structure of that organization or enterprise (Mintzberg, et al....
Preview sample
Knowledge Management
3 pages (750 words) , Download 3 , Essay
The key organizational organs at the company encompass operation and equity structure, environmental policy, and raw materials... Topic: Knowledge management Institution Affiliation: Date: Organizational success is deeply rooted in the strategic practices that an organization seeks to employ in the line of pursuing its business goals and objectives.... In the process of pursuing the set organizational goals and objectives, knowledge management comes in handy....
Preview sample
Mandatory Soft Body Armor: Safety
6 pages (1500 words) , Download 2 , Essay
Free
ctions to be taken to create and implement soft body armor mandatory wear policy: ... he new police chief of Steelhead Police Department has introduced the policy of soft body armor mandatory wear policy, obviously out of concern of increasing the safety of the police officers.... However, there has been a history of failed implementation of a similar policy in the past.... The new chief's action, however rational and sound, has failed to allay the doubts and misgivings of the officer on the policy....
Preview sample
Coca Cola Strategic Situation: Current and Future
9 pages (2559 words) , Download 2 , Essay
Free
During the formulation of a policy the management also has to consider how to allocate the resources, how to target foreign markets and how to enter into joint ventures.... This essay "Coca Cola Strategic Situation: Current and Future " discusses strategy for different things including production, marketing, and price, promotion is very appropriate which helps Coca Cola to achieve the given targets and brings high yields for its stakeholders.... strategy to increase sales ....
Preview sample
Strategy Formation, Strategic Alliances, and International Strategy
16 pages (4882 words) , Download 4 , Essay
Free
For example Toyota and Honda have implemented a strategy which has helped them to create a good cost-provider strategy and also allow the company's finance to be stable in the global market, this strategy is been implemented over the years and the companies have kept on making the few changes in the strategy as and when required with the changing market condition (Sudi, 2003, pp.... Globalization is process of desiring a strategy and developing it and implementing a plan that can function for multiple locations especially indifferent countries while localization is the concept of customizing company's products and getting locale to the foreign market (Jones, 2010, pp....
Preview sample
Managing Strategy: Amazon Company
7 pages (1852 words) , Download 2 , Essay
Free
Business policy and strategic management.... "Managing strategy: Amazon Company" paper examines the key elements of Amazon's current strategy which include high product innovation and new offerings, competitive pricing due to an efficient supply chain, high customer satisfaction, and customer convenience.... anaging strategy: Amazon case study Amazon strategy case study Introduction Amazon.... Amazon strategy Amazon current business strategy is based on high customer value and experience....
Preview sample
London Burough of Newham: Neighbourhood Management and Renewal
9 pages (2608 words) , Download 1 , Coursework
Free
Regeneration partnerships based on community participation are unsuccessful if participation structures are unsatisfactory, participation is limited to certain policy and programme areas, or participation is only in a token form, without any power or influence.... “policy has moved from the piecemeal, project-based and compartmentalized towards the integrated, strategic and mainstream” (Russell, 2001: 4).... The policy integrates coherent strategies and focuses on responsibilities of area-based regeneration schemes and core public services, while balancing social, economic and environmental goals in areas widely differing from each other....
Preview sample
Strategy Business Information and Analysis
14 pages (4123 words) , Download 3 , Essay
Free
This essay 'strategy Business Information and Analysis' discusses two versions of 'outside-in" approaches such as the business-driven approach and the customer-driven approach in this essay.... Business Information and strategy Analysis Table of Contents Table of Contents 2 Introduction 3 Part 3 Force Competitive Rivalry 4 Force 2- Threat of New Entrant 5 Force 3- Threat of Substitute 5 Force 4- Supplier Power 5 Force 5- Buyer Power 6 Part 2 6 Part 3 10 Conclusion 14 Reference 15 Introduction The study has selected Soft Drink Industry as the focal point of discussion in this essay....
Preview sample
Management of Microsoft Corporation
8 pages (2606 words) , Download 2 , Case Study
Free
The implementation of an appropriate HR strategy is considered in this case as absolutely necessary.... In other words, not all elements of corporate strategy need to be reviewed in order for a particular company to improve its position in its market.... In accordance with the above in order for a company to develop an effective corporate strategy, its management structure should be re-organized while the tasks inside the organization should be ‘re-distributed' trying to improve the employees' performance and – as a result – to achieve higher level of financial growth both in the short and the long term....
Preview sample
Operations Management and Strategy of Apple Inc
8 pages (2347 words) , Download 12 , Coursework
Free
Whenever a gap exists between policy and the desired level of performance, the operations manager needs to make improvement to close the gap.... Operations Management: policy, Practice and Performance Improvement.... The paper "Operations Management and strategy of Apple Inc" is interested in how operations management is conceived, supported, delivered, and developed in Apple Inc.... Operations Management and strategy Executive Summary Different researchers and business schools have primarily researched operations management....
Preview sample
International Level of Strategic Decision of Etisalat
14 pages (3500 words) , Download 4 , Case Study
Free
Deregulation policy of government has helped telecommunication industries in Nigeria to grow at a sustainable manner.... remium pricing policy for services might not help Etisalat to attract price sensitive Nigerian population.... Etisalat has adopted international human resource management (IHRM) policy in order to develop human resource capital in Nigeria.... nternationalization strategy of Etisalat is driven by both international level drivers and business level drivers....
Preview sample
International Business Management
16 pages (4000 words) , Download 4 , Essay
he management of business has spread into needs of the people, communications technology, recreation and culture of the different people due to advances in technology.... Due to these activities the nice business management can make marketing innovative.... The unpredictable shift of the power due to the expansions in the economies raised need of the new management practices that can use the advances in the communications technology.... The new and innovative business management prospects are due to the explosion and proliferation of global protest movements....
Preview sample
The Impact of Information Technology on Healthcare Organizations
24 pages (6000 words) , Download 5 , Research Paper
Therefore internal and external growth drivers of healthcare organizations operating internationally are mostly determined by either the success or the failure of the average healthcare organizations' IT policy.... Despite the organization's overall success in managing the hospital according to management principles, some drawbacks with regard to IT cost management and labor management could be seen during the past few years....
Preview sample
Strategic Human Resource Management
5 pages (1561 words) , Download 0 , Essay
Free
SHRM ensures that the HR management is integrated with the strategy and the strategic needs of an organization (Darwish, 2013).... Lastly, it also wheels the business strategy and vision that clears the future paths of the organization (Darwish, 2013).... Additionally, it also ensures that all the HR policies are coherent across the policy areas and areas of hierarchy (Armstrong & Taylor, 2014).... It also surrounds the process of policy formulation as well as the allocation of relevant resources so as to boost organizational performance and win the war of talents (Snell & Bohlander, 2010)....
Preview sample
Strategic Human Resource Management
13 pages (3895 words) , Download 3 , Assignment
Free
For example, meetings are effective for the development of strategic HR models and policy development – especially, where it involves both the management and the employees of the hotel (O'Dea, 2008).... This management strategy also makes sure that the employees of the hotels manage to work and exploit their abilities in the hospitality sector to fully satisfy the customers.... For instance, one strategy used by the cited hotels includes the employment of temporary workers to complement the service delivery potential of permanent staffs, during high demand seasons....
Preview sample
Critically assess the sustainability policy of The Sustainable Luxury Forum 2015
9 pages (2250 words) , Download 3 , Essay
The next forum in the series is scheduled to take place in 2015 and a policy to manage the event has already been prepared.... The sustainable management policy for the event, The Sustainable Luxury Forum 2015, is aimed at directing the event to ensure commitment When implemented, the policy will maximise the ability of the event to contribute positively to development and sustenance of sustainable development goals.... It is, therefore, the aim of the policy to see an elevated standard of practice that is consistent with the best practices in event sustainability....
Preview sample
American Indians Tribal Police and Civilian Police Multicultural Issues
10 pages (2861 words) , Download 0 , Research Proposal
Free
American Indians tribal police and civilian police multicultural issues The indigenous communities in North American andAustralia need to be empowered through functional and legal policy frameworks.... According to the policy statement, the police service acknowledges that the aboriginal people have suffered historical alienation.... he research by Harvard Project on the economic development of the American Indians points to the changes in the federal policy towards Indian nations....
Preview sample
Case study - knowledge management strategy
30 pages (7500 words) , Download 3 , Essay
The paper free work procedures, the recycling procedures, waste management strategy, sustainable utilization of resources, compliance with environmental policies all has helped the company to have a responsible approach towards the environment.... The strategies proposed would help the company and its employees to have a participatory policy in ensuring the proper generation, processing mining, storage and.... The strategy has been carefully formulated in proper alignment with the objectives and the vision of the company....
Preview sample
Employee Engagement in Strategic Management
6 pages (1500 words) , Download 3 , Term Paper
Free
his theory might imply that the input of employees in the smoking ban policy in Grant Pharmaceuticals as a goal and policy would act as a motivation to employees.... Employees will feel as part of the organisation and that their opinions in policy formulation counts, a strategic way to improve employee engagement in the organisation.... This theory might suggest that, by participating in policy making in the pharmaceutical company, employees would derive a higher degree of motivation, which fuels their efforts towards attaining the organisational goals....
Preview sample
Modernizing a Larkin University Education
7 pages (1955 words) , Download 3 , Essay
Free
The paper "Modernizing a Larkin University Education" highlights that all deployment steps must be taken with policy formation which is aligned with the university's long-term plan.... Various policy alternatives in areas of vendor selection, pricing, support, maintenance, and training are discussed.... The vendor's experience, credentials and minimum capability requirements must be defined in the purchase policy.... ecurity policy and infrastructure for the network and intranet would have to be carefully built (Limoncelli, 2005, p....
Preview sample
Fiats Fall from Grace - Can Fiat Turn It Around
8 pages (2836 words) , Download 2 , Case Study
Free
The sole purpose of this research methodology is to establish the correlations and regressions between and among endogenous and exogenous variables of Fiat's business strategy and policy failure concerning the current corporate uncertainty within the organization and its impact on the overall strategic competitive and operational outcomes.... Research objectives of this study are divided in to strategy related objectives and policy related objectives....
Preview sample
Strategic Financial Management
14 pages (4572 words) , Download 3 , Case Study
Free
In all, Porters generic strategy and the core competences help explain Amazons's success as compared to its competitors.... In addition, government spending is greatly affected by its taxation policy.... With Amazon, the prices are the cheapest in the market, and based on its current marketing strategy, once a customer see cheaper prices elsewhere, their prices are automatically adjusted.... Amazon marketing strategy in this direction is its networking and partnership with different search engines, through which customers are informed through the presentation of all the other items in which Amazon have on offer....
Preview sample
Strategic Planning of Any Company
11 pages (3537 words) , Download 2 , Coursework
Free
Based on the methods of PESTLE and SWOT analyses on the one hand, and the historical background on the other, ABC Company should be determined to adjust its price in an economical way, where the change of government policy in respect of price hike cannot increase the burden on the consumers.... Strategy, policy, and Central Management Seventh Edition, South-Western Publishing Company, West Chicago.... The main objective behind the making of a strategy is surely its successful application, without which all the planning is shattered....
Preview sample
Corporate Communications
11 pages (2750 words) , Download 4 , Case Study
Free
Its European operations in particular and global operations, in general, require the company to adopt far reaching changes to the existing communication strategy and its orientation.... Its European operations in particular and global operations in general require the company to adopt far reaching changes to the existing communication strategy and its orientation.... Thus communication strategy and technology can be regarded as vital in Tesco's business operations because it has more positive outcomes - objectives are clear; everyone is informed about specific changes and developments; and encourage smooth and accurate communication within the organization and between the organizations and individuals....
Preview sample
Quality Management in MNC - Organisation
10 pages (2500 words) , Download 2 , Research Paper
To make total management quality accessible in an organization, effective leaderships are required which first established the customer's desire oriented objective, pursued by a strategy and finally the implementations of the policy is the key to the organization's success.... Organizations are determined that an astounding quality policy can only be possible by the systematic plan and approach and therefore contemplates excessively for the desired result.... Leaders are getting enlightened and providing an effective strategy towards the improvement of managing department and its related sources....
Preview sample
Corporate Management Strategy - Bayerische Motoren Werke AG
8 pages (2253 words) , Download 0 , Case Study
Free
The paper here has selected BMW to investigate its corporate management strategy and to identify its main strategic issues.... The paper 'Corporate management strategy - Bayerische Motoren Werke AG " is a great example of a management case study.... Corporate management strategy of the Contents Introduction 3 Corporate management strategy 3 Issues of Corporate Strategic Management 5 ... orporate management strategy ...
Preview sample
Benchmark Risk Management in Australia the UK and USA
7 pages (1779 words) , Download 2 , Research Paper
Free
For each of the directorates, a separate risk management strategy is devised by the police department, under the leadership of Stephen Rimmer, the Director of Strategy Modernization and Performance Directorate.... From evaluating, the process enters into the policy formulation or mitigation plan development phase where the experts designs a risk management plan to ensure that the organization does not loss on the monitory value of the physical assets mentioned....
Preview sample
Compensation and Benefits Management
5 pages (1464 words) , Download 4 , Essay
Free
A well equipped compensation and benefits policy assures effective returns for an organization.... Thus, a compensation policy that targets employee's requirements is more likely to encourage them to work in a desired manner.... The Holland Enterprises should establish a pay structure policy guidelines and design pay grades with the help of minimum and maximum required extends of the pay grade range.... Every organization must create their own pay policy line, which is a patterned guideline of proper information that expresses the middle value of tasks that have been determined or categorized to have a specific value....
Preview sample
Strategic Environment Assessment
8 pages (2132 words) , Download 0 , Report
Free
"Rationality in decision-and policy-making: implications for strategic environmental assessment.... n understanding of the concept of SEA in itself is unambiguous as the available literature into the policy formulation would be to ensure that the formulation of strategic decision-making is comprehensively appraised in order to determine its environmental implications.... This description of the nature of SEA is adopted from the scholarly understanding that SEA is a formalized comprehensive and systematic process by which the environmental effects of the plan, policy and program can be evaluated....
Preview sample
Contemporary Issues in Strategic Management
23 pages (5750 words) , Download 2 , Assignment
This essay analyses contemporary issues in strategic management in Vodafone.... The core competencies may take the form of effective people management as well as investing in the strength of the brand of the company.... Also, this essay analyzes the value chain framework, unearth the key competencies and then lineate the strategic development of the company to the main goals and objectives....
Preview sample
Human Resource Management and Performance
15 pages (3750 words) , Download 5 , Essay
Free
The best fit particularly proposes a close link between the organizations' strategy and a number of systems that it employs, for instance the reward system.... - The fit between strategy and strategic human resource management ... strategy and Human Resources.... Organisational strategy and Organisational Level as ... Human resource management (HRM) is a function whose main objective is to integrate the organizations policy with all the HRM practices....
Preview sample
Human Resource Management and Organizational Outcomes in the Modern Corporate environment
18 pages (4500 words) , Download 3 , Thesis
Free
The object of analysis for the purpose of this paper is organizational management as the four-function based approach to managing the work environment in a business organization.... According to the paper findings, it can, therefore, be said that Human Resource management of this nature has more constraints than otherwise would be possible.... The limits are applied in order to make Human Resource management practices more manageable and conveniently applicable in the organizational environment....
Preview sample
People Resourcing and Talent Planning: Africa Omnipotence
12 pages (3126 words) , Download 0 , Case Study
Free
This approach ensures that there are strong links between corporate and HR strategies and between HR and policy areas and the strategy to ensure success of the implementation process.... Talent management should be a critical force in ensuring excellence and should consist of policy, strategy and system.... alent Management Framework (Silzer& Dowell)The figure above depicts the relationship between talent management, business strategy and results....
Preview sample
Strategic Management Accounting
10 pages (2500 words) , Download 2 , Essay
This is a report to the directors of US Postal Services which presents an organisational diagnosis and presents a view of the causes of inefficiencies and issues in the operations and strategy of the firm.... rom the facts of the scenario relating to US Postal Services, there is a central issue that is identified with the organisational structure and philosophy of the management and authorities behind the entity.... Therefore, there is the need to examine this central issue which is steeped in the capital structure of the company and how it influences the management and competitive position of US Postal Services....
Preview sample
The Risk Management Strategy and the Benefits of Using Projects in Controlled Environments
8 pages (2000 words) , Download 3 , Case Study
Free
This paper "The Risk management strategy and the Benefits of Using Projects in Controlled Environments" highlights how to enhance the accomplishment of LU's project objectives, how the method PRINCE2 can be applied to enhance strategic and tactical project management in the business case.... The risk management strategy has been discussed as well as how the method can be applied to enhance strategic and tactical project management in the business case.... In this scenario, the first step would be to develop a risk management strategy that will help to understand the manner in which risks will be treated in the course of the project....
Preview sample
351 - 400 results of 233851 items
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Contact Us