Abu Dhabi and Dubais Brand
76 pages
(9987 words)
, Download 1
, Thesis
This thesis "Abu Dhabi and Dubai's Brand" examines the process of city branding through the construction of iconic landmarks in the neighboring cities of Dubai and Abu Dhabi, both of which are emirates in the UAE, through analysis of current literature relative to branding.... ... ... ... In order to become a competitor in global markets, Abu Dhabi and Dubai have developed a confident branding strategy focused on tourism, aviation, knowledge, real estate and high-class events and exhibitions designed to put the emirates on the global map....