The Moderating Effect of Culture on the Influence of Organization in Saudi Arabia
12 pages
(3479 words)
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, Thesis Proposal
he adoption of E-Commerce by the SMEs relies heavily on the acceptance of the technology of e-commerce by the business owners.... These individual factors include alignment of the technology with the business strategy, the perceived benefits, relative advantages, compatibility, complexity, proactivity towards technology, trialability, financial and organisational support etc.... n case of the adoption and implementation of the E-Commerce within the business mechanism of SMEs, the need for the owner's or the top management's commitment and support during the process of assessment of the innovation or the technology is of the utmost importance....