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Marketing for Construction - Essay Example

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Though it is a major contributor to the economy of any country, it faces the problems of high fragmentation, instability, low productivity, poor quality…
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Marketing for Construction
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Download file to see previous pages According to the CCS wesite, “The construction industry has a huge impact on all our lives, with many construction works in sensitive locations. If all construction sites and companies presented an image of competent management, efficiency, awareness of local environmental issues and above all neighbourliness, then they would become a positive advertisement, not just for themselves but for the industry as a whole.”
The construction industry consists of the property owner, real estate business, legal and regulatory body, property seeker and buyers. The marketing environment for construction industry consists of the industry competitors, suppliers, buyers, threat of substitute and potential entrants.
The factors influencing the demand and supply of the construction industry are the social and technological factors, political and legal conditions, economic and environmental factors. The social factors include the demographic factors like age, sex, education level, ethnic diversity of the target group, social groups, social attitudes and other. The political condition, law, regulations and policies, taxation are some of the factors of the political and legal environment. The economic factors includes the level of income, CPI, Inflation, employment, availability of funds/loans and the overall economic condition of the nation. Environmental factor include the factors like regulations, environmental impacts like contamination, construction waste, power conservation and others.
This provides information on the segment rivalry. The numbers of firms are more than 192,404 small and big firms. This sector is one of the largest sector employing more than 200,000 people. The segment rivalry is high in the industry. The economic turmoil has intensified the segment rivalry. The high exit barriers of the industry are high due to heavy capital and investment requirements.
The suppliers are integrated part any industry. This is a ...Download file to see next pagesRead More
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