StudentShare
Contact Us
Sign In / Sign Up for FREE
Search
Go to advanced search...

Marketing for Construction - Essay Example

Comments (0) Cite this document
Summary
A1a. Identify the principal ways in which the marketing approaches and activities of construction and construction-related companies overall are comparable to those of fast moving consumer goods (FMCG) companies. Where and how do they differ from FMCG
Ans: Generating new business, approaching newer markets and gaining more customers happens to be one of the key motives of being into business…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER96.2% of users find it useful
Marketing for Construction
Read TextPreview

Extract of sample "Marketing for Construction"

Download file to see previous pages Marketing decision variables play a central role in the retailing company's overall strategy. There are a range of priorities for the businesses which need to prioritised according to the business philosophy of the business. In fact, market segmentation and opportunity prioritization go hand in hand.
Construction related products like houses cannot be replaced as frequently as FMCG goods. Therefore, the company in FMCG sector requires to be regularly in touch with the customers and take care of their future needs as well.
While in FMCG the packaging of the products holds a significant value proposition, in construction business, packaging doesn't hold much significance. Instead, the quality of the construction material is more crucial for the customer
In the FMCG sector, in order to bring about a difference in product, the research and development activities are always on the lookout for a product or system, which can deliver better value for money. But the construction sector being capital intensive doesn't require such frequent upgrades. What needs to be ensured is that the building material being supplied happens to be of the best quality.
ii.
A1b. What do you believe are the main reasons for the differences that you identified in
Ans: The main reasons for the difference in marketing approach are;
i. The nature of product: While a majority of the products from FMCG sector are meant to be discarded after using it for a while, the product from construction sector last really long.
ii. Consumption pattern: While making use of a product from FMCG, the consumer realises the time spent with the product, value delivered by the product etc. but in case of a house, if the consumer is getting good value for the money spent, then such a realisation seldom comes.
iii. There has been a marked shift in the treatment of a supply chain over the last couple of decades, especially in retail and grocery markets. It is widely accepted that the most influential members of marketing channels for FMCGs are now the retail supermarkets (Stem and El-Ansary, 1992). But there are no such outlets for the construction sector as yet.
iv. While the constructed house or property can be easily customised to suit the specific needs of the customer even after the purchase, by adding or altering the construction. But such customisation is not easily possible for FMCG products.
A1c. Identify three (3) marketing activities common to leading FMCG companies that you believe are;
(i.) ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Marketing for Construction Essay Example | Topics and Well Written Essays - 4250 words”, n.d.)
Marketing for Construction Essay Example | Topics and Well Written Essays - 4250 words. Retrieved from https://studentshare.org/miscellaneous/1534109-marketing-for-construction
(Marketing for Construction Essay Example | Topics and Well Written Essays - 4250 Words)
Marketing for Construction Essay Example | Topics and Well Written Essays - 4250 Words. https://studentshare.org/miscellaneous/1534109-marketing-for-construction.
“Marketing for Construction Essay Example | Topics and Well Written Essays - 4250 Words”, n.d. https://studentshare.org/miscellaneous/1534109-marketing-for-construction.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF Marketing for Construction

Marketing analysis for Construction Forensic

...? Industry Analysis Construction Industry The Construction Industry has been evolving constantly. With the rapidly changing business environment, we see a change in the marketing tactics and strategies of these companies. Today, the marketing campaigns of renowned contractors focus on product quality, value offerings, repeat purchases, and try to communicate the value and the solution offered. The image of the construction industry has been modified from consumer goods market to service market. The shift of the emphasis would provide numerous opportunities for Architectural and engineering firms and allow them to offer new services. In the light of improved opportunities, we find that the general contractors now offer a number of services...
15 Pages(3750 words)Thesis

Enhancing internal marketing to solve potential conflicts between marketers and engineers within construction firms

...?Running Head: ENHANCING INTERNAL MARKETING TO SOLVE POTENTIAL CONFLICTS BETWEEN MARKETERS AND ENGINEERS WITHIN CONSTRUCTION FIRMS andReg. No.: University: Instructor: Course: © 2011 EXECUTIVE SUMMARY Marketing has a significant role in developing products and services delivered in the market in contemporary dynamic and ever changing business environment identified by daily efforts to maintain market positions and achieve sustainable competitive advantages. Unlike external marketing, internal marketing is still inadequately studied and employed in construction companies particularly in the United Arab Emirates. Internal marketing consist of marketing knowledge, skills, instruments, resources and approaches applied on the internal market...
60 Pages(15000 words)Dissertation

Construction

...?Introduction Building Information Modeling (BIM) introduces exciting topic regarding the design as well as in the construction industry. It manifests revolutionizing standard the professionals are using in designing and building. Moreover, the IBM is a process and not a software. The role of the software includes facilitating the principle of this new approach. BIM is considered as an independent medium that monitors certain construction project in a way that it is modernize and maybe futuristic and it produces accurate results and cost savings. The aim of this paper includes giving the information about the idea of what is Building Information Modeling and the benefits that it could offer on the part of the construction industry...
4 Pages(1000 words)Term Paper

Construction Marketing

...Construction Marketing Questions and Answers Using the textbook approaches of your choice as a basis, answer the following questions. Question 1 1. Identify the main ways in which the marketing activities of construction companies and consumer goods companies are similar, and the ways in which they differ. What do each have to learn from the other, and why? Some of the similarities between the marketing processes used by construction companies and companies selling consumer goods would be the structured process of strategic marketing followed, the approach to branding, profits and pricing strategies used, segmentation and differentiation of customers and understanding customer needs. Understanding customer needs and experiences would...
15 Pages(3750 words)Essay

International Marketing in Construction Industry

...International Marketing in Construction Industry Introduction to the Construction Industry in South - East Asia: The construction industry is an important part, and a dominant sector in the economy of South- East Asia. This industry is relatively advanced and forward-looking in the countries, especially developed nations like Singapore, Malaysia, etc. The various economies (Please Delete This after reading: Economies, here refers to the countries. In technical terms, and from a macro-economic view-point, we often refer to all the industries in a particular area as an 'economy', and that is exactly what is implied here. I do not mean the actual economists. So, the various economies, i.e., the Economic part of the country, is becoming aware...
13 Pages(3250 words)Essay

Marketing in construction

...Marketing in construction – Bellway plc Table of contents Introduction 3 2. Bellway plc – Company Overview 6 3. Strategic position ofthe firm 6 4. Marketing activities of Bellway plc – identification and evaluation 8 5. Critique of the range, nature and applications of the marketing activities and media usage by the firm 11 6. Position of competitors 14 7. Product portfolio of Bellway plc 15 8. Conclusion 16 Bibliography Appendix 1. Introduction Marketing policies used by firms worldwide are usually differentiated in accordance with their needs, their size, the resources available but also the conditions of the targeted market. It has been proved that in smaller firms the marketing plans are rather limited...
17 Pages(4250 words)Essay

Construction

...Last Construction 2. a) The functional requirements of a floor are. Floors can be solid or suspended. The difference between the two is that solid floors are made of stone and sand base; they are cast in concrete and are provided with proper insulation. They are not good for laying carpet. On the other hand, suspended floors are made of timber boards or waterproof chipboard sheets. They can also be constructed by a concrete plank. They are better of laying carpet as they give smoother surface. Also it high quality timber is used; there is no need for carpeting at all. Timber floor construction can be seen in the diagram below: Here, A denotes floor deck which in this case would be a timber frame... . 2. b) Majority of the pitched roofs used in modern day construction use concrete tiles or fibre cement slates. For the use of tiles, they can be laid either in single lap fashion or double lap. Single lap tiles are made such that each tile overlaps the edge of its adjacent tile and is fixed with one nail per tile. They are fixed at pitches of 45 degrees. Double lap tiles are fixed with two nails per tile at pitches over 60 degrees. The following figure shows single and double lap tile fixing. 2. c) In context of pitched roofs, eaves is the term used to describe the lowest level tiles and also the timber used for supporting them. The eaves can be open or closed depending upon requirements or choice. Open eaves are those where...
8 Pages(2000 words)Essay

Marketing for Construction

...Marketing communications programme for the Considerate Constructors Scheme (CCS) Faculty Table of Contents I. Introduction II. Analysis of Marketing Environment III. Primary Research IV. USP and key messages for the Chosen Market(s) V. Marketing Communications Plan VI. Summary VII. Reference I. Introduction The objective of this paper is to develop a marketing communications plan to support key objectives of the Considerate Constructors Scheme. According to the Metri (2005) “The construction industry of any country is the backbone of its infrastructure and economy. Though it is a major contributor to the economy of any country, it faces the problems of high fragmentation, instability, low productivity, poor quality and lack of standards...
10 Pages(2500 words)Essay

Construction

... Construction Methods and Materials: BURR ARCH TRUSS/BURR TRUSS or BURR ARCH Burr arch or Kingpost Bridge is one of the best truss arched bridges widely used. The basic principle of the bridge relies on an arch but not a truss. It was designed by Theodore Burr in 1804 and patented on 1817. Most bridges were subjected to collapse because of design failure. The cause of failure was due to the complexity in the design of an arch and a truss that could share loads equally. According to Burr design, the arch is responsible for carrying all loads subjected to the structure while the truss supported the arch. Moving loads create reversed stresses that are tackled through counter bracing. The bridge is designed to carry pedestrians, livestock...
1 Pages(250 words)Essay

Marketing and Managment Analysis of Constantine Trucking Construction and Farm Inc

... July 19, Constantine Trucking OWNERS: Constantine Trucking Construction and Farm Inc. Street Address: 564 Albany Shaker Road Address 2: City, St Zip Code: Loudonville, NY 12211 United States of America. Telephone: 518-458-8294 Fax: 518-438-7257 E-Mail: lszesnat@constantineenterprises.com SECTION: 1 Table of Contents I. Table of Contents………………………………………………………………….1 II. Executive Summary………………………………………………………………2 III. General Company Description…………………………………………………..3 IV. Products and Services…………………………………………………………...4 V. Market Analysis………………………………………………………………….4 VI. Marketing Strategy……………………………………………………………...4 VII. Management and Organization...
6 Pages(1500 words)Case Study

Integrated Marketing Communications Programme for Crunchy Crunch Company

The Crunchy Crunch Company (CCC) has been in the business of making crisps and other snacks for many years. They want to build on their reputation for traditional health-conscious consumers. Therefore, they have made the brave decision to move away from the traditional products it has in its portfolio and are about to launch a range of healthy snacks. The brand name for this range is "Fit" to reflect the healthy nature of the products and the people consuming them. So far, four varieties will be available: Fit Fruit (Fruit and corn-based snack) Fit Quiche, Fit Frosty (a savory ice cream) and Fit Crackle (a crisp like product).

“According to the American Marketing Association, marketing research is the systematic g...
8 Pages(2000 words)Case Study

The Marketing Communications Strategy & Mix: Sports Company

Despite the challenges that Adidas met in the 90s from fierce competitor Nike, the company hit the rebound by the end of that decade and has reclaimed its position as one of the leading sports companies nationwide. Considering that the company almost went bankrupt at its lowest point, it managed to rise and compete once again in the market.
With Adidas’ position in the sports apparel industry, this research aims to find out and evaluate the various marketing communications strategies that Adidas has implemented over the years. Further, this research aims to be able to identify which strategy is proven to be most effective, and which did not bring the desired results.

Football is undoubtedly the most popular s...
9 Pages(2250 words)Case Study

The Popularity of Mobile Phone Marketing

The marketers of today should have a hawks eye on any new marketing trends and issues so that they can be adopted and addressed respectively and so that they benefit the marketing activities of the product to the maximum possible.
The current issues in marketing are those which have not been that prevalent/popular or even existent a year ago, and this is where the need for a spotlight on them arises. Marketers in the making need to have a close look at these current issues so that they can incorporate them into their marketing practices when they step into practical life. Not just those in the making, but it is essential for currently established marketers to be flexible for these current issues so as to provide the best mark...
10 Pages(2500 words)Term Paper

Marketing Research Plan: Old Navy

Gap’s credit ratings thereby limiting access to the capital market, international trade matters which may be disruptive of the supply chain, changes to its IT systems disruptive of operations, changes in the IT services agreement with IBM that can disrupt operations and produce adverse effects on financial results, international expansion through franchising and other arrangements may impair the value of its brands if unsuccessful, products are subject to risks associated with overseas outsourcing and manufacturing, and failure of vendors to adhere to Gap’s code of vendor conduct could harm the business. From available data in the 2007 Annual Report, both the Gap and Old Navy brands have exhibited declining net sales....
11 Pages(2750 words)Business Plan

Postmodern Marketing

The notion has been lingering around for almost a century. Hence, nowadays, it is ordinary for businesses, and public sector organizations, to take advantage of customer feedback as one of the contributions to their marketing techniques and public guiding principles. There is an insignificant sign of their being any decline in the need for market research. The concern is not about whether or not market research is valuable, but a concern of the process research proof should be interpreted (ibid).
Market researchers are at the present-day expected to better understand the entire customer experience. As firms persevere to establish an inclusive image of a customer’s interactions with the organization, hence also are resea...
13 Pages(3250 words)Assignment

Info-Point: Marketing of New Touch Screen Information Technology

The development of the new Info-Point technology, a stand-alone information module designed to offer the public information on tourism, local shopping, weather, and transportation, has created the opportunity to successfully market these information technologies to different UK cities. The entire marketing concept is to establish self-service information centers that offer a wide variety of regional information, utilizing an easy-to-use touch screen methodology to cater to a broad mass market of consumers. 

Touch screen interface systems are becoming more and more common in the UK and abroad. During a pilot experiment using touch screen information technology, the automotive manufacturer Lexus piloted an informatio...
10 Pages(2500 words)Report

E-Commerce Marketing Plan for Gap Inc

The business of the bleu is a web-based or ecommerce business that offers the customers the products from the outfit and accessorize from head to toe with five basic brands. Bleu is aimed at offering and meeting the customer’s requirements for a unique lifestyle. Currently, Bleu also established the business regarding the full range of “accessories and furnishings” for a business customer to individualize their home, with a unique style of living and wearing. This report will present detailed analysis of the Bleu ecommerce website marketing plan. This research and analysis report will present a comprehensive overview of the different areas of Bleu online marketing strategy implementation.

Bleu business...
10 Pages(2500 words)Case Study

Internatioanl Construction Contract Consultants

... not allocate the loss proportionally was the crux of the issue. (Blackler 2008). Hence, in Camford University project work, I wish to advise that it is wise to follow the decision made in the City Inn case and to grant time extension to the contractor. 2. Antiquities It is better to add clauses in JCT contract as regards to contractual provision concerning with the finding antiquity objects during the course of a contract work for varied reasons. One has to be careful in regard to antiquity object as disturbance or removal of such antiquity from their original site may deteriorate their value. For instance, during the construction of a very expensive and large project in London, Shakespeare’s Globe theatre was found and this had delayed...
13 Pages(3250 words)Essay

Data Mining and Data Fusion in Direct Marketing

Marketing is a broad concept that includes all the activities regarding the target market, segmentation, positioning, product, price, promotion, and distribution. Marketing also includes the activities of selling the final products and providing after-sales services. Today marketing is done in various forms, but conceptually there are only two different forms of marketing, one is direct marketing and another one is indirect marketing. This report is all about direct marketing which is one of the oldest concepts of marketing. Since the present age is the age of information, it is quite expected that each and everything in business would be influenced by ‘information’. Direct marketing is not an exception. It is also inf...
6 Pages(1500 words)Coursework

Marketing of Services: Starbucks Company

The employees are also awarded stock options. Through this, their salary may rise by 14% of the gross pay. The stock investment plan allows the buyers to buy common stock of the company at a discount. They can get hold of it in 85% of the fair market value. The other fringe benefit that the company provides is that of “Future Roast” 401(K) Plans. The employer matches the employee’s contribution to this plan by adding from 25 to 150 percent of the first 4 percent of pay. It is depended on the length of the service.

All these benefits get reflected in the result of employee job satisfaction. In Starbucks, the Employee Job Satisfaction rate is 82% as per the report of Hewitt Associates Starbucks Partner V...
6 Pages(1500 words)Assignment
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Essay on topic Marketing for Construction for FREE!

Contact Us