International Business Environment
14 pages
(4280 words)
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Regarding this issue it is supported by Nakra (2000, 36) who that ‘the globalization of markets makes the product offerings and demands increasingly homogeneous and encourages organizations to restructure in response to global competitive opportunities'.... (1989, 440) noticed that ‘differences in environmental conditions in different country markets, in terms, for example, of market size and growth, rate of technological change, or barriers to entry, may also lead to differences in strategy'....