Disneyland Hong Kong - Essay Example

Comments (0) Cite this document
The Disneyland is a fascinating name in the entertainment industry that is a multi-million dollar lavish and prolific theme park. This paper looks at the changes that the company has gone through all years and analyses the performance of the company in the global front…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER98% of users find it useful
Disneyland Hong Kong
Read TextPreview

Extract of sample "Disneyland Hong Kong"

Download file to see previous pages It helps the company to enrich its corporate values. Greater socialization allows the company to evaluate the cultural and traditional aspects and social preferences of a country, which helps the organization to innovate new services that would best suit the taste of the target consumers (Flamholtz and Randle, 2011). Disney on international forum The paper takes a look into the process in which the company has handled the cultural differences experienced by Disney in its course of expansion into the oriental world. Disney is an iconic symbol of entertainment amalgamating the western and the eastern culture through a highly innovative and customer oriented business strategy. The American cultural experience has been recreated in the Asian countries, and has become a controversial as well as hugely profitable model in Japan and Hong Kong. Although the company had not faced great success on opening the first theme park in Europe, in 1992, in the capital city of France, by 2003, Disneyland Paris had gained enough attention and has become a thriving business joint for the company (Aaker and Mcloughlin, 2010; Porter and Prince, 2007). More recently, The Walt Disney Company is taking an initiative to open a new theme park in India. The features of the Indian market are diverse which calls for a detailed study on the successes and hardships faced by the company in its previous ventures. Company background The Disneyland Park is a theme park originally based in America and embodying and representing the American culture. The company had made a humble beginning in 1923 with the Disney brothers, Walter Elias Disney and Roy Disney, starting the...
It is present in different countries and is rated as one of the best elements in the global entertainment industry. Since 1955, The Walt Disney Company has set up different theme parks in the USA, France and in the Asian countries. All through these years the company has faced various hurdles and has achieved success by way of adjusting with the existing cultural background of the host countries and has made numerous adaptations in its own corporate culture.
Disney has the potential to deliver such experiences that can go far ahead of the pleasure of watching cartoons. It aims at providing its visitors with an experience that is free from the hassle of the world outside the Disneyland. The company can make it possible due to its immense brand power and unmatched flexibility in the model of corporate culture that it follows. The parks have created a consumption culture that celebrates the middle-class virtues. This would help the park to find a booming market in the Indian sub-continent. Since India is a developing country, this process of business development would be beneficial for its expansion in India. Besides, India is a country with diverse geographical backgrounds, traditions and religions. Disney utilizes various strategies to make promotions of its services aiming the target groups and to design the theme of the localized theme parks in this country. A significant dissimilarity can be found between the cultures in the East and the West. This is the root cause behind the diversity is the mentality of the tourists visiting the theme parks. Besides, the cultural elements present in these parks are different which might affect the response of the customers. ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
(“Disneyland Hong Kong Essay Example | Topics and Well Written Essays - 1750 words”, n.d.)
Disneyland Hong Kong Essay Example | Topics and Well Written Essays - 1750 words. Retrieved from https://studentshare.org/business/1472929-disneyland-hong-kong
(Disneyland Hong Kong Essay Example | Topics and Well Written Essays - 1750 Words)
Disneyland Hong Kong Essay Example | Topics and Well Written Essays - 1750 Words. https://studentshare.org/business/1472929-disneyland-hong-kong.
“Disneyland Hong Kong Essay Example | Topics and Well Written Essays - 1750 Words”, n.d. https://studentshare.org/business/1472929-disneyland-hong-kong.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document


Malaysia and Hong kong

...?Malaysia and Hong Kong Table of Contents 0.A Case Study Analysis: Hong Kong 3 1.Government’s Role in Enhancing Economic Competitiveness 3 2.Role of Human Capital in Developing Economic Competitiveness 4 1.3.SWOT Analysis of Hong Kong’s Human Capital 7 1.4.Key Characteristics of a Knowledge-Based Economy According to APEC 9 1.5.Recommendations 10 2.0.A Case Study Analysis: Malaysia 11 2.1.Causes of the Financial Crisis in Malaysian Economy: 1998 and 2008 11 2.2 Governmental Measures Undertaken 12 2.3 Pros & Cons of the Measures Adapted 13 2.4 The Present Scenario: Economic and Social Context 14 References 15 Bibliography 17 1.0. A Case...
7 Pages(1750 words)Essay

Hong Kong Courts Sentences

...? Hong Kong Courts Sentences of To what extent do you agree that the sentences delivered by the Hong Kong Courts aretoo lenient and not able to reflect the abhorrence of the society? Introduction It is evident from Hong Kong’s sentences that the delivered sentences do not reflect evils being done in the society because they are executed with a lot of leniency. As a result the societies have been faced with recurrent problems which seem not to be ending. The government should therefore work hand in hand with the law courts to ensure there are correct measures and laws that will uphold the integrity of Hong...
10 Pages(2500 words)Essay

Ocean Park: In the Face of Competition from Hong Kong Disneyland

...Ocean Park: In the Face of Competition from Hong Kong Disneyland – Case Using the information in this case as well as the other three, do a SWOT analysis for Ocean Park and a SWOT analysis for Hong Kong Disney. SWOT analysis of Ocean Park Strengths: Ocean Park remained as one of the popular tourist and local attraction sites for over 30 years ever since it became established. In addition, it remains as the first thematic park established in Hong Kong and got a long history. In addition, over the years, the Ocean Park gained popularity worldwide and often gets a lot of visitors. Furthermore, the Park got ranked as the...
3 Pages(750 words)Essay

History of Hong Kong

...? History of Hong Kong Hong Kong started as a coastal island geologically located off the China southern coast. While pockets of settlements took place in the region owing archaeological findings dating thousands of years ago, regular written records could not be made until the engagement of the British Colony and the Imperial China in the territory (Carroll, 2007). Beginning as a fishing village, trading ground and salt production site, it later evolved to a military port of tactical importance and ultimately an international financial centre which has one of the best worlds Gross Domestic Product per capita, supporting around 33% of the total foreign capital flows to...
8 Pages(2000 words)Research Paper

Hong Kong film

...w. Hong Kong film Introduction Hong Kong Cultural Background The Majority of Hong Kong residents have admittance to a broad series of sports, frivolous and cultural facilities. lots of of these are built and managed by the Leisure and Cultural Services Department. The major objective of such department is to improve the community's superiority of life throughout the endorsement and stipulation of frivolous and cultural facilities and activities. To more endorse film-making and to grow a new film-making culture in Hong Kong, the film city launched the School Sports Programme and the Community Sports Club...
5 Pages(1250 words)Essay

Company law (hong kong)

...Company Law Order #135643 (words 3020) Business corporations exist for the sole purpose of making profits for their stockholders". (A A Berle, "For Whom Corporate Managers Are Trustees "A corporation is an abstraction. It has no mind of it's own any more than it has a body of its own; its active and directive will must consequently be sought in the person or somebody who for some purposes may be called an agent, but who is really the directing mind and will as the corporation, the very ego and centre of the personality of the corporation1" The main objective of any business corporation is to make profit for both shareholders and stock holders of the company. Therefore managers are trustees of the organization... Law Order #135643...
12 Pages(3000 words)Essay

Hong Kong Hotel Industry

...Dissertation Proposal "Do environment friendly practices can create competitive advantage in Hong Kong Hotel Industries" We all know that Hong Kong is one of the major tourist spots not only in Asia but also in the world. Since it was colonized by Britain, this place somehow showed a remarkable growth in industrialization in which investments from different countries came. It also distinguished itself as more ahead from China with the way their trade and commerce goes. Upon seeing these things, Hong Kong has a big potential in attracting tourists and more likely uplift the Hotel industries within its vicinity. However, due to the fact...
7 Pages(1750 words)Essay

Hong Kong Cinema

...Hong Kong Cinema Hong Kong, a part of the People's Republic of China, had existed as a colonial holdover up to the middle of the 1990s. A global state, a polis and a mini-cosmos - there are not enough metaphors to describe its national peculiarities in cultural, political and social senses. Hong Kong has made tremendous impact on the whole Chinese film industry, in particular, due to its prominent filming trends and distinguishable characteristics. Before the return into China, there was an euphoric discussion about Hong-Kong's astounding development to a world-class city. Many cinema critics attribute...
9 Pages(2250 words)Essay

Hong Kong Disneyland

...Introduction Hong Kong is considered as one of the fastest growing country in terms of economy. The country's tourism industry is said to be one of the reasons why the country's economy is continuously booming up. When the infamous Disneyland was built inside Hong Kong, more and more tourist from major countries around the world became keener in visiting Hong Kong. This newly built tourist attraction added glamour to the city. Citizens from New Zealand, Australia, and from other Asian countries like the Philippines, Malaysia, Thailand, Indonesia, Singapore and many more are just few among the many visitors of this...
6 Pages(1500 words)Research Proposal

Sustainable policy for Disneyland Hong Kong

...SUSTAINABLE POLICY FOR DISNEYLAND HONG KONG Here Here Introductions During mid-1999, it was the time when Walt Disney Company together with the government of Hong Kong found themselves in intense discussions concerning the possibility of constructing a mega Hong Kong Disneyland, a theme park located on Lantau Island. It was a unique case since it presented detailed information on the whole plan of the proposed park together with the associated decision-making procedure with specific emphasis on sustainable expansion. The plan also included the characteristics that the Hong...
2 Pages(500 words)Essay
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Essay on topic Disneyland Hong Kong for FREE!

Contact Us