Mackenzie and Marr Guitars Marketing Strategy
9 pages
(2250 words)
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, Case Study
The author of the present case study "Mackenzie and Marr Guitars Marketing Strategy" states that the problem at hand for MMG is to find ways to improve revenues and margins, and to strategize properly for the launch of the new dreadnaught model in June.... ... ... ... The strategic options for the new product launch are many, and include choice of target market, pricing, sourcing options, manufacturing options, advertising options, viability of target market and alternatives, on whether an endorser is necessary for the new product and why, on the inclusion of accessories or not in the offerings of MMG....