Theories and Practices of Public Relations
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ohnston, J & Zawawi, C 2000, Public relations: theory and practice, Allen & Unwin, St Leonards, NSW.... 2006, ‘What should public relations theory do, practically speaking?... ublic relation is the practice related to the management of communication between the public and an organization (Zhao, 1999).... The purpose of this practice is the evaluation of public attitudes, identification of an organization's policies in relation to public interest and also planning of strategies that will earn understanding and acceptance from the public....