Supply Chain --- Accessing Markets of the Urban Farmer
14 pages (3500 words)
136). On the other hand, Arnold (2010, p. 458) defined market structure as “the firms environment which is characterized by the influence of the firm’s pricing and output decision”. Based on these definitions, it is clear that market structure aims to examine the industry’s existing number of firms that are competing for a common market, the actual size of each firm, the degree of collusion among the suppliers, the degree of product differentiation, and market entry or exit condition.