Comment on Blog Entries Below for topic: How do organizations use social media to foster cooperation, knowledge transfer and innovation, and what is the effect of their efforts - Essay Example

Comments on blog entries In his blog entry about the way social media is used by different companies to enhance cooperation, knowledge transfer, and innovation, Adam Longworth manages in both making some points clearer and leaving some points unexplained. In respect to what is meant by social media and how many famous conglomerates like Nokia, IBM, and HP use such relatively inexpensive but widely available tools, Longworth manages in explaining these basic questions and also addresses the first half of the question in the title which is how do organizations use social media.

However in respect to second half of the question which is how social media fosters cooperation, knowledge transfer, and innovation and how it effects the entire organization and product manufacturing process in the long term remains unanswered. At one point, Longworth mentions a bit about how Nokia’s Agora Social Visualizer has led to increased efficiency, has fomented cooperation between employers and employees and company and customers, and has boosted communication at ever level. However, making such statements is almost like shooting arrows in thin air because Nokia’s Social Visualizer came into full function in early 2012 which is why it is considered too soon to attribute such things to this social network platform.

This blog revolves around identifying the benefits created by using social network and the influence produced by efforts made by organizations to implement social network platforms. This blog manages in remaining focused on how such organizational efforts influence employee performance and does not deviate from the main subject to be addressed as identified in the opening paragraph. The main subject to be addressed is identified as how social computing relates with employee job performance and the remaining blog is mainly about establishing the relationship between the two.

The strength of this article is that it does not only brag about the positive benefits which may be created in an organization for the workforce’s and customers’ wellbeing, rather it also discusses how social media can be manipulated within an organization which could develop exact opposite results like decreased cooperation, knowledge transfer, and innovation. This blog is about discussing the root cause which organizations foresee to employ social media everyday. It is identified in the blog that social computing produces huge influence on employee’s innovativeness and job performance which is not something totally unknown before.

Though mentioning that there exists a directly proportional relationship between social computing and easy access of knowledge makes a good point to be elaborated in the article. It is identified in the article that many successful and big names like IBM are using open internet forums like ThinkPlace to enhance communication and easy transfer of knowledge. The good point about the article is that it explains how such tools are effectually fostering knowledge and introducing new revenue opportunities.

This is supported by research done by Steinfield et al. (2009) also which claims that social media tools grants the employees access to new people with the help of which they can take advantage of expertise. This blog focuses on the use of social networking sites or SNS within organizations and the effects they produce on strengthening and enhancing communication at every level the good point about this blog is that it introduces a new dimension of social media like SNS to discuss the influence which may be produced on cost savings, product manufacturing, and revenue opportunities.

The article dos not only discuss one type of social network platforms like open discussion forums on internet to exchange ideas. Rather, it highlights new opportunities of opening communication policies between employers and employees so that deficiencies and mistakes could be rectified earlier on before they turn into chaotic mess and create pandemonium within a workplace. However, the writer only discusses the influences produced by SNS mainly with respect to only one organization IBM and the article would gained more ground if further research had been done also concerning other organizations.

Explaining the influence produced by social media on different levels and how different sorts of invaluable content is transferred via internet and mobile applications forms the bedrock of this blog entry and it is clear that the writer strives to identify how use of social computing directly relates with employees’ access to knowledge. It is identified in the article that knowledge access holds crucial importance and should be taken seriously. A new kind of social media tool like Water Cooler is identified in this article which is used by HP and this shows that good research is done by the writer and the blog is not simply about applying the old ideas to new situation.

The efficiency of Water Cooler is supported by Brzozowski (2009) who claims that this tool changes an employee’s perception of the workplace and makes him/her feel more connected to other workers. It does not totally mirror the old ideas like discussing internet based discussion forums rather it focuses on new kind of credible research and associates it with social networking. References: Brzozowski, MJ 2009, WaterCooler : Exploring an Organization Through Enterprise Social Media Categories and Subject Descriptors, viewed, 15 April 2012, Steinfield, C, DiMicco, JM, Ellison, NB, and Lampe, C 2009, Bowling Online: Social Networking and Social Capital within the Organization, viewed, 15 April 2012,