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The Success of British Airways - Case Study Example

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The paper "The Success of British Airways" explains the achievements of British Airways can be attributed to its customer-oriented culture, with a strong emphasis on a good on flight interaction between airline crew and passengers. The flight crew has been given discretionary powers to take personal initiative to please the customers…
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Extract of sample "The Success of British Airways"

Download file to see previous pages A major hallmark event in the aircraft industry took place in 1924 when a merger between four small airlines namely Instone, Handley Page, The Daimler Airway and British Marine Air Navigation Company took place; the merged company was to be known as the Imperial Airways (Mills, 1995). This was the first of the many mergers which were to happen in this industry with the progression of time.

The momentum to the activity of merging received further boost in the mid-1930s, when a number of small United Kingdom small air transport companies merged to form a privately-owned British Airways Limited. This airline competed with Imperial Airways on European routes.  In 1939, both these airlines were nationalized by the British government and merged into British Overseas Airways Corporation (BOAC). This newly merged and nationalized airline continued to operate long haul services, with the exception of routes to South America, where British South American Airways (BSAA) used to operate. However, ultimately BSAA was merged with BOAC in 1949. British European Airways (BEA) a new airline was formed to catering to the continental European and domestic flyers (Morrell, 2012). 

In the 1950s the air industry underwent a transition to the passenger jet era, this transition was led by BOAC. The first Comet 1 flew to Johannesburg in 1952, drastically reducing the flight time. When the Air Transport Licensing Board was established in the 1960s, airlines started to offer scheduled services. This was a major change in the industry, which led to several small domestic airliners to merge with BEA (Mills, 1995). Another major merger took place in 1970, which result in the formation of today’s British Airway. This merger was between Caledonian Airways and British United Airways, which was followed by a merging of the operations of BOAC and BEA. The British Airways board was formed in 1974; this board was to oversee the operations of these two airlines which would work together under the corporate brand name of British Airways (Moyer, 1999).      ...Download file to see next pagesRead More
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